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From the opening night of coverage on Feb. 8 thru the final night on Feb. 25, the PyeongChang Winter Games averaged a Total Audience Delivery of 19.8 million viewers. NBC Olympics’ primetime performance more than doubled the combined primetime viewership of ABC, CBS and Fox (9.8 million). NBC Olympics’ Total Audience Delivery measured broader PyeongChang Olympics consumption by calculating average minute viewing across broadcast, cable, and digital.
The NBC-only primetime average viewership of 17.8 million beat by 82 percent the average of the combined broadcast networks to rank as the most dominant Winter Games on record.
NBC Olympics’ “Prime Plus” late night show averaged a Total Audience Delivery of 8.4 million viewers – marking the most-watched Winter Olympics late night show in 30 years (1988 Calgary Olympics).
FINAL TOP 25 METERED MARKETS FOR NBC/NBCSN PRIMETIME (18-Day Average, Feb. 8-25:
1. Salt Lake City 21.1/39
2. Denver 20.2/36
3. Minneapolis 17.5/32
4. Milwaukee 17.1/28
5. San Diego 17.0/32
6. Kansas City 16.8/27
7. Seattle 16.7/31
T8. Portland 16.5/30
T8. Sacramento 16.5/30
10. Austin 15.8/28
11. West Palm Beach 15.5/24
12. Buffalo 15.1/24
13. Richmond 14.7/23
T14. Fort Myers 14.5/23
T14. Washington, D.C. 14.5/26
T16. Albuquerque 14.3/23
T16. St. Louis 14.3/23
18. Columbus 14.2/23
19. Los Angeles 14.2/27
20. Dayton 14.0/22
21. Las Vegas 13.9/24
22. Pittsburgh 13.8/22
T23. Providence 13.7/23
T23. Tulsa 13.7/20
25. Hartford 13.1/21
Local metered market data represents NBC/NBCSN in primetime and includes the NBC West Coast encore and excludes sustainers.
(Source: NBC Sports)
What follows are the Live+Same Day results for the broadcast networks for the week of Feb. 12, 2018. Since The 2018 Winter Olympics began on NBC, change versus the comparable year-ago period is excluded.
–Total Viewers:
NBC: 17.62 million, CBS: 4.48, ABC: 3.205, Fox: 1.65, ION: 1.30, CW: 927,000
Spanish language: Univision: 1.435, Telemundo: 1.18, UniMas: 711,000
–Adults 18-49:
NBC: 4.3 rating/17 share, CBS: 0.7/ 3, ABC: 0.7/ 3, Fox: 0.4/ 2, ION: 0.3/ 1, CW: 0.3/ 1
Spanish language: Univision: 0.5/ 2, Telemundo: 0.4/ 2, UniMas: 0.3/ 1
–Adults 25-54:
NBC: 5.5/18, CBS: 1.1/ 3, ABC: 0.9/ 3, Fox: 0.6/ 2, ION: 0.4/ 1, CW: 0.3/ 1
Spanish language: Univision: 0.6/ 2, Telemundo: 0.5/ 2, UniMas: 0.3/ 1
–Adults 18-34:
NBC: 2.7/15, ABC: 0.5/ 3, CBS: 0.4/ 2, Fox: 0.3/ 1, ION: 0.2/ 1, CW: 0.2/ 1
Spanish language: Univision: 0.4/ 2, Telemundo: 0.3/ 2, UniMas: 0.2/ 1
Top 20 (in viewers)
#1 Winter Olympics Prime (Tue.) (S) (NBC) 20.499 million
#2 Winter Olympics Prime (Mon.) (S) (NBC) 20.295 million
#3 Winter Olympics Prime (Wed.) (S) (NBC) 17.042 million
#4 Winter Olympics Prime (Fri.) (S) (NBC) 16.579 million
#5 Winter Olympics Prime (Sun.) (S) (NBC) 16.375 million
#6 Winter Olympics Prime (Thu.) (S) (NBC) 16.196 million
#7 Winter Olympics Prime (Sat.) (S) (NBC) 14.520 million
#8 60 Minutes (CBS) 7.511 million
#9 The Big Bang Theory (R) (CBS) 7.393 million
#10 Young Sheldon (R) (CBS) 7.104 million
#11 NCIS (R) (CBS) 6.950 million
#12 The Big Bang Theory (Thu. 9:01) (RS) (CBS) 6.120 million
#13 The Bachelor (ABC) 5.944 million
#14 Bull (R) (CBS) 5.582 million
#15 Big Brother: Celebrity Edition (Wed.) (S) (CBS) 5.206 million
#16 Big Brother: Celebrity Edition (Mon.) (S) (CBS) 5.157 million
#17 NCIS: New Orleans (R) (CBS) 5.098 million
#18 America’s Funniest Home Videos (ABC) 5.041 million
#19 Mom (RS) (CBS) 4.972 million
#20 Big Brother: Celebrity Edition (Sun.) (S) (CBS) 4.908 million
Top 20 (in adults 18-49 rating/share)
#1 Winter Olympics Prime (Tue.) (S) (NBC) 5.21/20
#2 Winter Olympics Prime (Mon.) (S) (NBC) 5.16/20
#3 Winter Olympics Prime (Wed.) (S) (NBC) 4.00/17
#4 Winter Olympics Prime (Thu.) (S) (NBC) 3.91/16
#5 Winter Olympics Prime (Fri.) (S) (NBC) 3.84/17
#6 Winter Olympics Prime (Sun.) (S) (NBC) 3.81/14
#7 Winter Olympics Prime (Sat.) (S) (NBC) 3.46/14
#8 The Bachelor (ABC) 1.54/5
#9 Big Brother: Celebrity Edition (Mon.) (S) (CBS) 1.32/5
#10 Big Brother: Celebrity Edition (Wed.) (S) (CBS) 1.26/5
#11 Big Brother: Celebrity Edition (Sun.) (S) (CBS) 1.18/4
#12 The Big Bang Theory (R) (CBS) 1.10/5
#13 The Big Bang Theory (Thu. 9:01) (RS) (CBS) 1.05/4
#14 Young Sheldon (R) (CBS) 1.05/4
#15 Big Brother: Celebrity Edition (Fri.) (S) (CBS) 1.01/4
#16 America’s Funniest Home Videos (ABC) 0.88/4
#17 The Amazing Race (CBS) 0.86/3
#18 Mom (RS) (CBS) 0.82/3
#19 The Bachelor: Winter Games (Tue.) (S) (ABC) 0.81/3
#20 NCIS (R) (CBS) 0.79/3
For mobile users, you may scroll this table horizontally or position your device in landscape mode.
What follows are the Live+Same Day results for the broadcast networks for the week of Feb. 19, 2018. Since The 2018 Winter Olympics began on NBC, change versus the comparable year-ago period is excluded.
–Total Viewers:
NBC: 14.19 million, CBS: 4.83, ABC: 3.47, Fox: 2.04, ION: 1.47, CW: 835,000
Spanish language: Univision: 1.83, Telemundo: 1.20, UniMas: 698,000
–Adults 18-49:
NBC: 3.1 rating/13 share, ABC: 0.9/ 4, CBS: 0.9/ 3, Fox: 0.5/ 2, ION: 0.3/ 1, CW: 0.2/ 1
Spanish language: Univision: 0.6/ 3, Telemundo: 0.5/ 2, UniMas: 0.3/ 1
–Adults 25-54:
NBC: 4.2/14, CBS: 1.3/ 4, ABC: 1.1/ 3, Fox: 0.7/ 2, ION: 0.4/ 1, CW: 0.3/ 1
Spanish language: Univision: 0.7/ 2, Telemundo: 0.5/ 2, UniMas: 0.3/ 1
–Adults 18-34:
NBC: 2.0/11, ABC: 0.7/ 4, CBS: 0.5/ 3, Fox: 0.4/ 2, ION: 0.2/ 1, CW: 0.1/ 1
Spanish language: Univision: 0.5/ 3, Telemundo: 0.3/ 2, UniMas: 0.2/ 1
Top 20 (in viewers)
#1 Winter Olympics Prime (Tue.) (S) (NBC) 17.519 million
#2 Winter Olympics Prime (Mon.) (S) (NBC) 16.357 million
#3 Winter Olympics Prime (Thu.) (S) (NBC) 15.231 million
#4 Winter Olympics Closing Ceremony (S) (NBC) 14.780 million
#5 Winter Olympics Prime (Wed.) (S) (NBC) 14.160 million
#6 Winter Olympics Prime (Fri.) (S) (NBC) 12.895 million
#7 Winter Olympics Prime (Sat.) (S) (NBC) 11.691 million
#8 Winter Olympics Gala (Sat.) (S) (NBC) 10.853 million
#9 60 Minutes (CBS) 8.326 million
#10 The Big Bang Theory (R) (CBS) 7.911 million
#11 NCIS (R) (CBS) 7.199 million
#12 Young Sheldon (R) (CBS) 7.037 million
#13 Pyeongchang Gold (S) (NBC) 6.980 million
#14 The Big Bang Theory (Thu. 9:01) (RS) (CBS) 6.355 million
#15 The Bachelor (ABC) 6.273 million
#16 A.P. Bio (Sun.) (NBC) 5.888 million
#17 Big Brother: Celebrity Edition (Wed.) (S) (CBS) 5.535 million
#18 Bull (R) (CBS) 5.478 million
#19 NCIS: New Orleans (R) (CBS) 5.305 million
#20 America’s Funniest Home Videos (R) (ABC) 5.282 million
Top 20 (in adults 18-49 rating/share)
#1 Winter Olympics Prime (Tue.) (S) (NBC) 3.96/16
#2 Winter Olympics Prime (Mon.) (S) (NBC) 3.81/14
#3 Winter Olympics Prime (Thu.) (S) (NBC) 3.46/14
#4 Winter Olympics Prime (Wed.) (S) (NBC) 3.34/14
#5 Winter Olympics Closing Ceremony (S) (NBC) 2.96/11
#6 Winter Olympics Prime (Fri.) (S) (NBC) 2.90/13
#7 Winter Olympics Prime (Sat.) (S) (NBC) 2.22/10
#8 Winter Olympics Gala (Sat.) (S) (NBC) 2.16/10
#9 The Bachelor (ABC) 1.68/6
#10 A.P. Bio (Sun.) (NBC) 1.40/6
#11 Big Brother: Celebrity Edition (Wed.) (S) (CBS) 1.40/6
#12 Big Brother: Celebrity Edition (Sun.) (S) (CBS) 1.39/5
#13 NBA Saturday Primetime on ABC: Oklahoma City Thunder at Golden State Warriors (ABC) 1.37/6
#14 The Big Bang Theory (R) (CBS) 1.35/6
#15 Pyeongchang Gold (S) (NBC) 1.28/6
#16 Big Brother: Celebrity Edition (Mon.) (S) (CBS) 1.25/4
#17 Young Sheldon (R) (CBS) 1.23/5
#18 The Big Bang Theory (Thu. 9:01) (RS) (CBS) 1.14/4
#19 The Bachelor: The Women Tell All (S) (ABC) 1.13/4
#20 Big Brother: Celebrity Edition (Fri.) (S) (CBS) 1.10/5
For mobile users, you may scroll this table horizontally or position your device in landscape mode.
Source: Live+Same Day data from The Nielsen Company
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