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What Is Data Normalization?

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Any business or service needs ways to store and organize all of the information it takes in that is secure and succinct. This data is crucial to the consistent flow and improvement of every aspect of your business, making data normalization a key endeavor for anyone who wants to run a seamless online business platform. 

If you don’t understand what data normalization is and how it could benefit you, it’s hard to see why it’s worth your time and money. Not everyone who runs a successful business will necessarily have extensive technical or web development knowledge to build their data normalization systems, but the good news is there are simple tools that exist to help do the tedious work for you. 

What Is Data Normalization?

Consider all the data points that get entered into all the components of your website daily. Now imagine you were responsible for logging all that data manually, sifting through everything to remove errors and redundancies, and consistently updating that data when new information is entered. 

Data normalization processes every bit of information that is important to the operation of your business and your website and puts it into groups so you can subsequently pull it up as you need to. Instead of having numerous bits of information displayed all over the place, everything is organized in one way. 

Data normalization consists of five types of “forms” that each serves their function. These forms often intersect with each other in that some can’t be utilized without utilizing another. Essentially, these forms help to ensure your data gets organized and saved and any errors or unnecessary information isn’t taking up any space in your files. 

Why You Need Data Normalization

You need data normalization to run the most efficient online platform that you can. It truly reduces your workload and eliminates the risk of a lot of potential headaches trying to sift through unnecessary data. It can also help you catalog a more uniform collection of data, not only making your organized data look professional, but making it easier to read. 

A smart data normalization system can also take care of data that doesn’t need to be stored, whether that’s because it’s data that already exists elsewhere or it’s unverifiable or incomplete. Clearing up this space can help both your front-end and back-end work at a more speedy and consistent pace. 

While the term data in and of itself carries a lot of broad meaning, you know that your business takes in a lot of information constantly that needs to be saved and reviewed so you can continue to evolve and grow. This is a time-consuming and daunting process if your data is stored all over the place and isn’t organized well. 

One of the nice perks of having your data normalized is that it makes generating leads and prioritizing customer retention a much more simplified process that you can manage much more easily. You can avoid having to overburden your team or hire an all-new team to perform these actions for you, as your data normalization will catalog all the data you need to undertake these very important business practices. 

Potential Drawbacks Of Data Normalization 

Data normalization is one of those things where if it’s not done correctly, you can create a bigger mess than you started with. There will be a slight learning curve to be managed to ensure that your particular process meets your expectations, though you don’t necessarily have to become a data normalization expert overnight. 

As to be expected, the more complicated and bountiful the kinds of data you collect, the harder your particular system is going to have to work. This might mean you won’t get your results with a snap of a finger, so some patience will be needed. 

How To Get Help With Data Normalization

A CSV importer like Flatirons Fuse can gather up all necessary data points and consolidate them into a format that is easy for you to comprehend and analyze. The amount of time you’ll save using a data normalization and organization tool is well worth any investment you make into any kind of assisting software or programming. 

Having a system in place that manages your data for you saves you a significant amount of energy, especially if you’re not a data management person or have no web development experience. You don’t need to implement any kind of complicated code with a high error margin when you have an importing solution in your corner. 


Data normalization may sound like another internet buzzword, but it’s an element of having an online platform that cannot be understated or ignored. When you break it down into its technical components, it may be confusing. What’s important to understand about data normalization is it’s like a personal organizer, but for your business. 

It’s good to note that data normalization isn’t perfect, but working with expert tools such as Flatirons Fuse helps to make up for some of those potential pitfalls you might encounter with more simplistic tools. 

One of the key components to running a successful business is being cognizant of daily activity, especially when you’re trying to stand out amongst a plethora of other online businesses. There is so much work involved with managing an online platform of any kind that any tools that work to help you manage it better are worth it.