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Why Foreign Link Building is Still Worth Doing in 2019

As business continue to go international, there is need to translate their websites so that they can be read in local languages. Although many people think that English is the main language that is used online, statistics reveals the opposite. Only 30 percent of all internet users today speak English. So, companies have a much bigger challenge marketing the 70 percent that speak other languages. That is why foreign link building in 2019 has grown so much. Below, we will look at the different reasons why foreign link building is still worth it in 2019.

You can effectively compete with local companies

One of the reasons why foreign SEO is worth doing in 2019 is that you get to compete more effectively with local companies. You may want to expand your business to other regions of the world that use a different language other than English. It is only by localizing your business that you can be able to compete effectively with the local companies. This is because, people in these regions are used to their local language sand if they cannot understand what your company is up to, they are more likely to ignore your products. In fact, research has shown that people are likely to buy products if they can read about them in their local languages.

You get ranked high in the foreign country

Search engines rank websites according to regions and not languages. By doing foreign link building, you will be arming your site so that it can be visible in the foreign country basically based on the local criteria and SEO. Search engines are constantly getting updated and thus, it is important to upgrade your site to meet those criteria. Therefore, building links with authority sites in the regions where you want to expand to so that you can rank high in search engine query results.

Helps you connect with the local keywords

One mistake that many organizations make is translating keywords from English into foreign language. This does not usually work well since the translated words may not reflect what people search for in that language. Therefore, it is advisable to find the right keywords locally so that you can be accurate in targeting exactly what people are looking for. Also, if you translate English words directly into another language, it could have totally different meanings. If you are not sure of the keywords to use in the foreign language, it is advisable to hire the services of a professional translator so that they can do the job for you.

There is increased local competition

Approximately three-quarters of all businesses in the west today have an online presence today. As a result, there is a lot of competition for SEO and the online market. However, if you choose to sell your products and services to foreigners, you will have a field day since very few businesses are willing to look that way. As a result, you are highly likely to get a high search engine ranking and therefore be able to sell more goods and services. In 2019, foreign link building is still important as search engines are constantly updating their algorithms so that they can give a more targeted search results.

Create a domain name that resonates with the foreign region

As you are doing foreign link building, it is advisable to find a domain name that resonates with the local region. As we mentioned above, people like products that they can read about in their local languages and if you come up with a domain name that connects to people in the region where you want to launch a website. You should talk to professional translators to come up with a name that not only reflects the type of business that you are running, but also connects to the language of the local community.

Target the local search engines

Although we are used to Google as the most popular search engine online, there are many other search engines that are used in different places in the world. You need to investigate on the most popular search engine in the region that you want to run business in and when you identify it, optimize your links according to their guidelines. Doing so will enable you to reap the maximum benefits from foreign back links.