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YouTubers Not Researching Their Sponsors is a Concern

YouTube is the largest video-streaming source in the world. From its establishment in 2005, it has become one of the most popular platforms on the Internet. From time to time, YouTubers started to make money with the help of YouTube. They create channels focused on gaming, movies, sports, and some of them have millions of followers.

While the number of followers indeed help YouTubers gain sponsorship and make money from their channels, there are several complications regarding that. In particular, they do not bother to find out who their sponsors are, which could be a concern. In this article, we will review that issue.

Getting sponsored on YouTube is a very popular way of earning money. You all heard one of the most(if not the most) popular YouTuber PewDiePie who has been named one of the most influential people in the world and made a huge amount of money.

The Swedish guy is not the only one benefiting from sponsorship. Many YouTubers tend to be more active in this field, but the main problem here is that they are not interested in their supporters.

Surprisingly the most transparent YouTubers in the world come from Canada. They focus more on gambling videos, considering the popularity of online gambling in the North American country. Canadian YouTubers play live casino games in Canada and demonstrate it to their supporters – whether they win or lose. This has become one of the most prevalent activities in the world, and what’s more, while they have plenty of sponsors, they always try to research a provider thoroughly. Sometimes legitimacy is also a concern, and Canadians are usually very alert on that.

Money – the utmost priority

As has been mentioned above, almost 60% of YouTubers do not even care who is sponsoring them as soon as they get the money. One can say you cannot blame them because if someone decides to give away some money – let them do it. This is no one’s concern. But the thing is that sometimes sponsors are fashion products that are actually dangerous or mobile games that are absolutely horrific.

How does the sponsorship work on YouTube?


In general, Google has diversified ways to make money on YouTube. As you know, the latter operates as one of the subsidiaries of Google from 2006. One of the innovations, the so-called sponsorship, allows authors to sell a paid subscription to the channel for the most devoted fans. Those who buy it gain access to exclusive content and various privileges from the author.

Sponsorship is available to authors who have achieved some success on YouTube. Here are the criteria a channel must meet:

● Over 30,000 subscribers
● Channel connected to AdSense
● The author over 18 years old
● YouTube sponsorship should be available in your country
● There are no active strikes on the channel

As you can see, the requirements are not that hard to comply. And yet numerous YouTubers make use of this feature.


There is no legal framework for restricting a person to sponsor a YouTuber. But one thing remains unchanged – popular YouTubers do not explore the legitimacy of their sponsors. Sometimes they could even be fraudsters, but YouTubers do not see it as their concern.