Posted in:

How to Fox ABC in 5 Easy Steps

The season is only two weeks old, but ABC has sprung a leak

From Campaign US: While two weeks does not a season make, it is more than enough time to know that there are problems aplenty at ABC. Based on the Live Plus Same Day data from Nielsen from Sept. 19 through Oct. 2, ABC remains the distant No. 3 network in both total viewers (6.07 million) and adults 18-49 (1.5 rating/5 share), dipping by 12% in both categories from the same period last year. ABC also ranks No. 4 in adults 18-34 (1.0/ 5), with the erosion more severe at 23%, and third in adults 25-54 (1.9/ 6: -14%).

From the look of things, particularly the weak ratings for the debut episodes of “Notorious” and “Convicted,” ABC will have a long, bumpy road ahead. But before we talk solutions, let’s take a look at what’s working.

For more at Campaign US, click here

Written by Marc Berman

Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of the “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

3812 posts