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Monday Final Nationals: Soft Start to ‘Mars’ Miniseries on National Geographic Channel

ESPN continued its Monday night winning streak among total viewers (approx. 10 million viewers from 8-11 p.m.) and all key demos with the Cincinnati Bengals at the New York Giants on “Monday Night Football.” Despite the highly-competitive nature of the game, it still fell below year-ago levels: compared to Houston-Cincinnati from 11/16/15, Cincinnati-N.Y. Giants was down 13 percent in households (6.67 rating vs. 7.68 rating), down 12 percent in total viewers (10.715 million vs. 12.185 million), and down 14 percent among adults 18-49 (4.613 million/3.59 rating vs. 5.369 million/4.23 rating).

The first installment of the much-hyped, big-budgeted six-part “Mars” miniseries on National Geographic Channel registered just 1.417 million total viewers (ranked 18th) and 407,000 adults 18-49 (0.32 demo rating; ranked 30th) for its original 9 p.m. telecast, according to live-plus-same day figures (ranks based on solely cable prime time telecasts). Oscar-winning producers Ron Howard and Brian Grazer are behind the ambitious project.

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Monday, November 14, 2016
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 5.9/10 8989 0.9/4 1.4/5 1.9/5
8:00 Dancing with the Stars 249 94 7.4/12 11337 1.1/5 1.7/5 2.2/6
10:01 Conviction 249 94 2.9/5 4173 0.5/2 0.8/3 1.1/3
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 4.0/7 6259 0.7/3 1.3/4 1.9/5
8:00 Kevin Can Wait 255 94 4.4/7 7059 0.8/3 1.6/5 2.3/7
8:30 Man with a Plan 255 94 3.8/6 6179 0.6/3 1.3/4 2.0/5
9:00 2 Broke Girls 255 94 3.3/5 5184 0.7/3 1.3/4 1.8/5
9:30 The Odd Couple 255 94 3.1/5 4691 0.6/2 1.0/3 1.6/4
10:00 Scorpion 255 94 4.7/9 7222 0.7/3 1.2/4 1.8/5
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 5.1/9 8223 1.1/5 1.9/6 2.7/8
8:00 The Voice 245 94 6.1/10 10025 1.3/5 2.3/8 3.2/9
10:00 Timeless 245 94 2.9/5 4528 0.6/3 1.2/4 1.6/5
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-10 Network Average 2.4/4 3746 0.7/3 1.1/4 1.4/4
8:00 Gotham 254 94 2.2/4 3627 0.8/3 1.2/4 1.4/4
9:01 Lucifer 254 94 2.5/4 3869 0.7/3 1.1/4 1.4/4
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-10 Network Average 1.0/2 1640 0.4/2 0.5/2 0.6/2
8:00 Supergirl 246 85 1.4/2 2353 0.5/2 0.7/2 0.9/2
9:00 Jane the Virgin 246 85 0.6/1 928 0.4/1 0.3/1 0.4/1
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 1.1/2 1945 0.7/2
7:00 La Rosa de Guadalupe 1.0/2 1795 0.7/3
8:00 Despertar Contigo 0.9/2 1607 0.5/2
9:00 Vino el Amor 1.3/2 2227 0.7/2
10:03 El Color de la Pasión 1.2/2 1990 0.7/3
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 0.3/0 510 0.2/1
7:00 Mi Corazon es Tuyo 0.2/0 519 0.2/1
8:00 Moisés y Los Diez Mandamientos 0.4/1 877 0.3/1
9:00 La Viuda Negra 0.2/0 446 0.2/1
10:00 Bloque de Búsqueda 0.1/0 206 0.1/0
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 1.0/2 1912 0.8/3
7:00 Caso Cerrado: Edición Estelar 1.2/2 1886 0.5/2
8:00 Silvana Sin Lana 0.9/1 1537 0.5/2
9:00 Sin Senos Sí Hay Paraíso 1.1/2 1996 0.8/3
10:00 Señora Acero 3: La Coyote 1.1/2 2202 1.0/4

Sub-Demo Breakdowns – Monday 11/14/16

Dancing with the Stars” (ABC)
Women 18-34: 1.6/6
Men 18-34: 0.7/3
Women 18-49: 2.4/7
Men 18-49: 0.9/3

Conviction” (ABC)
Women 18-34: 0.7/3
Men 18-34: 0.3/1
Women 18-49: 1.2/4
Men 18-49: 0.4/2

Kevin Can Wait” (CBS)
Women 18-34: 0.9/3
Men 18-34: 0.7/3
Women 18-49: 1.8/6
Men 18-49: 1.4/5

Man with a Plan” (CBS)
Women 18-34: 0.7/2
Men 18-34: 0.5/2
Women 18-49: 1.5/5
Men 18-49: 1.1/4

2 Broke Girls” (CBS)
Women 18-34: 0.8/3
Men 18-34: 0.6/3
Women 18-49: 1.4/4
Men 18-49: 1.1/4

The Odd Couple” (CBS)
Women 18-34: 0.6/2
Men 18-34: 0.5/2
Women 18-49: 1.2/4
Men 18-49: 0.9/3

Scorpion” (CBS)
Women 18-34: 0.7/3
Men 18-34: 0.7/3
Women 18-49: 1.3/4
Men 18-49: 1.1/4

The Voice” (NBC)
Women 18-34: 1.6/6
Men 18-34: 1.0/5
Women 18-49: 2.8/8
Men 18-49: 2.0/6

Timeless” (NBC)
Women 18-34: 0.7/3
Men 18-34: 0.5/2
Women 18-49: 1.3/5
Men 18-49: 1.0/4

Gotham” (Fox)
Women 18-34: 0.8/3
Men 18-34: 0.9/4
Women 18-49: 1.1/3
Men 18-49: 1.3/5

Lucifer” (Fox)
Women 18-34: 0.7/3
Men 18-34: 0.6/3
Women 18-49: 1.1/3
Men 18-49: 1.1/4

Supergirl” (CW)
Women 18-34: 0.5/2
Men 18-34: 0.6/3
Women 18-49: 0.6/2
Men 18-49: 0.8/3

Jane the Virgin” (CW)
Women 18-34: 0.5/2
Men 18-34: 0.2/1
Women 18-49: 0.4/1
Men 18-49: 0.2/1

Love and Hip-Hop Hollywood” (VH1)
Women 18-34: 1.78
Men 18-34: 0.71
Women 18-49: 1.63
Men 18-49: 0.66

Black Ink Chicago” (VH1)
Women 18-34: 1.41
Men 18-34: 0.46
Women 18-49: 1.32
Men 18-49: 0.46

Martha & Snoop’s Potluck Dinner Party” (VH1)
Women 18-34: 1.18
Men 18-34: 0.41
Women 18-49: 1.09
Men 18-49: 0.43

Real Housewives of Orange County” (Bravo)
Women 18-34: 1.07
Men 18-34: 0.33
Women 18-49: 1.22
Men 18-49: 0.38

Teen Mom” (MTV)
Women 18-34: 1.31
Men 18-34: 0.38
Women 18-49: 1.04
Men 18-49: 0.29

Mary & Jane” (MTV)
Women 18-34: 0.40
Men 18-34: 0.09
Women 18-49: 0.31
Men 18-49: 0.09

American Dad” (TBS, 8:30)
Women 18-34: 0.47
Men 18-34: 0.57
Women 18-49: 0.41
Men 18-49: 0.57

People of Earth” (TBS)
Women 18-34: 0.20
Men 18-34: 0.24
Women 18-49: 0.24
Men 18-49: 0.31

Full Frontal with Samantha Bee” (TBS)
Women 18-34: 0.23
Men 18-34: 0.26
Women 18-49: 0.26
Men 18-49: 0.34

Mars” (NGC)
0.86 household rating
1.417 million viewers
Women 18-34: 0.19
Men 18-34: 0.26
Women 18-49: 0.28
Men 18-49: 0.36

Monday Night Football: Cincinnati @ N.Y. Giants” (ESPN)
6.67 household rating
10.715 million viewers
Women 18-34: 1.85
Men 18-34: 4.25
Women 18-49: 2.24
Men 18-49: 4.97

WWE Raw” (USA, 8pm)
1.76 household rating
2.960 million viewers
Women 18-34: 0.73
Men 18-34: 1.01
Women 18-49: 0.86
Men 18-49: 1.14

WWE Raw” (USA, 9pm)
1.75 household rating
2.930 million viewers
Women 18-34: 0.68
Men 18-34: 1.04
Women 18-49: 0.82
Men 18-49: 1.18

WWE Raw” (USA, 10pm)
1.66 household rating
2.743 million viewers
Women 18-34: 0.64
Men 18-34: 1.00
Women 18-49: 0.75
Men 18-49: 1.15

Source: Live+Same Day data, Nielsen Media Research

Written by Douglas Pucci

Douglas Pucci (a.k.a. “Son of the Bronx”) has worked with Mr. Berman for more than a decade. A Bronx native, NYU graduate and once-intern for VH1's "Pop Up Video," Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He also contributes to the sports website Awful Announcing.

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  1. Supergirl and Jane the Virgin are so incompatible.. which is also the case with The Flash and No Tomorrow.

  2. Douglas, sorry to keep bugging you on GSN. But do you have any numbers for The Chase? If the reruns perform well enough, maybe the network could be persuaded to make a few new eps. Thanks!

  3. Live+3 vs. Live+SD data for Monday 11/14/2016

    Adults 18-49
    …………………………….. L+SD … L+3
    Dancing/Stars ………… 1.66 … 1.95
    Conviction ……………… 0.81 … 1.15
    Kevin Can Wait ……….. 1.57 … 1.95
    Man With a Plan ……… 1.32 … 1.59
    2 Broke Girls …………… 1.26 … 1.63
    Odd Couple ……………. 1.04 … 1.24
    Scorpion ………………… 1.19 … 1.84
    The Voice ……………….. 2.30 … 2.72
    Timeless ………………… 1.15 … 1.95
    Gotham …………………. 1.17 … 1.72
    Lucifer …………………… 1.11 … 1.64
    Supergirl ………………… 0.71 … 1.09
    Jane the Virgin ………… 0.34 … 0.58

    PROGRAMMINGINSIDER.COM

    Total Viewers
    ………………………… L+SD … L+3
    Dancing/Stars … 11.339 … 12.539
    Conviction ……….. 4.174 … 5.607
    Kevin Can Wait …. 7.060 … 8.300
    Man With a Plan .. 6.181 … 7.104
    2 Broke Girls …….. 5.185 … 6.217
    Odd Couple ……… 4.692 … 5.513
    Scorpion …………. 7.223 … 10.026
    The Voice ………. 10.025 … 11.459
    Timeless ………….. 4.528 … 7.218
    Gotham ……………. 3.628 … 5.019
    Lucifer ……………… 3.869 … 5.508
    Supergirl …………… 2.353 … 3.311
    Jane the Virgin ….. 0.928 … 1.457