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3.8 billion people use social media regularly, and as a business, you must use some form of software to manage your company’s social media accounts. If you’re not using social media management software, it’s time you started, but all software isn’t created equal.
If you’re struggling to choose the right software, you’ve come to the right place. We’ve compiled a list that will make choosing the best social media management software easy to do.
- Social Media Platform Compatibility
When choosing software such as Kiopi’s social media management software, the first thing to consider is how compatible it is with the platforms your business uses. The point of a management tool is to make it easy to manage your accounts, no matter what platform you’re using.
If the software you’re using doesn’t make this easy, it’s best o skip that specific software. It’s crucial to choose management software that will increase your ROI.
- Audience Engagement Features
To keep people coming back to your social media account for more content, you’ve got to take time to engage with them. The social media management software you use should feature a variety of ways to engage your audience.
For example, a feature that allows you to monitor mentions ensures you can reply as much as possible, which shows your followers that you read what they’re saying and take the time to communicate with them.
- Offers Content Scheduling
Another way to keep followers and obtain more is through the consistent publishing of content. However, with so much to do internally with your business, remembering when content is published across each social media platform can become confusing.
Your software should make it easier to manage every aspect of content, including:
- Curating posts
- Assign specific duties to team members
- Post content at particular times
By doing this, you can make changes and stay on track without missing a beat. It also reduces the chances you’ll forget about publishing the content you and your team have worked hard on.
- Performance Reporting
As you check out the various social media manager options, a must-have is in-depth performance reporting. If you don’t have a report that presents data about each metric you’re measuring, how will you know how your content and marketing campaigns are performing?
The reporting given from the software should be precise and straightforward to understand. The reports should also offer insight into social media growth that can be used in future ad campaigns your team plans to launch.
Choosing the Best Social Media Management Software
There are several things to look for when choosing the best social media management software. Does the management tool offer performance reporting?
Does it provide different ways to engage your audience? Keeping these things in mind will ensure you choose the right software for your business’s needs.
We hope you found what you were looking for, and encourage you to check out some of our other content.