Sunday Final Nationals: 34.9 Million Watch Usain Bolt Win Record Third Consecutive Gold Medal in Men’s 100-Meter Dash in Rio on NBC

From NBC Sports Group (full press release): For Sunday’s primetime coverage, NBC Olympics’ Total Audience Delivery — calculating average minute viewing across broadcast, cable, and digital — had an average of 28.1 million viewers with an 15.1 household rating.

Viewership for the NBC broadcast peaked at 34.9 million between 9:15-9:30 p.m. ET/PT, for Jamaica’s Usain Bolt’s historic victory in the 100 meters, marking an unprecedented third consecutive gold medal in the event:, according to national data from The Nielsen Company.

From the second Sunday in London 2012, the night was down 10 percent each in total audience and in household rating (31.3 million viewers/17.5 household rating on August 5, 2012) when it had aired solely on NBC.

TOP 10 METERED MARKETS FOR NBC SUNDAY PRIMETIME:

1. Salt Lake City 20.5/40
2. Austin 20.2/35
T3. Columbus 19.9/33
T3. Richmond 19.9/32
5. Denver 19.7/38
T6. San Diego 19.4/37
T6. Norfolk 19.4/31
T8. Cincinnati 19.2/31
T8. Indianapolis 19.2/31
10. West Palm Beach 19.1/31

Also in primetime on Sunday, NBCSN’s live Olympic competition coverage averaged 1.02 million viewers, while Bravo’s live coverage of Andy Murray’s victory in the men’s tennis gold-medal match (7-8:30 p.m.) averaged 929,000 viewers.

NBC and Golf Channel both provided coverage of the dramatic closing holes of the men’s Olympic golf tournament (1:12-2:49 p.m.). Aside from the final round of the Masters, this ranks as the highest-rated 90-minute window of final round golf coverage in 2016 with a combined 5.6 household rating and 8.8 million average viewers. Additionally, streaming of the men’s competition ranks second to The Open in every metric for NBC Sports’ golf events on record, including Live starts: 873,025, Live minutes: 27,463,315, Uniques: 483,616 and Visits: 692,472.

Afternoon coverage on Golf Channel (Noon-3:12 p.m. ET) earned a 1.02 household rating with 1.6 million viewers, marking the best performance in the time period for total viewers and Adults 25-54 (495,000) since the AT&T Pebble Beach Pro-Am featuring Tiger Woods and Phil Mickelson in February of 2012. Golf Channel coverage peaked at a 1.22 household rating and 1.845 million viewers (2:30-2:45 p.m.). Early coverage (6 a.m.-Noon) is Golf Channel’s best performance in the time period in more than eight years since the Dubai Desert Classic won by Woods in February 2008 for both total viewers (556,000) and Adults 25-54 (174,000).

Justin Rose won the gold medal with a down-to-the-wire victory over Open champion and silver medalist Henrik Stenson. American Matt Kuchar, who had Sunday’s best score (8-under par 63), won the bronze.

Half-hours for ‬“Rio 2016 Summer Olympics-Sunday” on NBC were, as follows:

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
	Sunday, August 14, 2016
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
7-11	Network Average			2.6/5	3959	0.5/2	0.7/3	1.0/3
7:00	America’s Funniest Home Videos (r)	249	94	2.1/4	3373	0.4/2	0.5/2	0.8/3
8:00	Celebrity Family Feud	248	94	3.3/6	5050	0.6/3	1.0/3	1.3/4
9:00	The $100,000 Pyramid	248	94	2.6/4	3992	0.5/2	0.8/2	1.0/3
10:00	Match Game	249	94	2.3/4	3419	0.5/2	0.7/2	1.0/3
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
7-11	Network Average			2.5/4	3929	0.5/2	0.8/3	1.0/3
7:00	60 Minutes (r)	254	94	3.9/7	6034	0.3/1	0.7/3	1.0/3
8:01	Big Brother 18	254	94	3.4/6	5599	1.3/6	1.8/6	2.1/6
9:00	Madam Secretary (r)	254	94	1.6/3	2296	0.2/1	0.3/1	0.5/1
10:00	BrainDead	254	94	1.3/2	1781	0.2/1	0.3/1	0.4/1
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
7-11	Network Average			14.9/27	26749	5.7/25	7.9/27	9.5/27
7:00	Rio Summer Olympics (s) (thru 11:00)	242	94	14.9/27	26749	5.7/25	7.9/27	9.5/27
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
7-10	Network Average			0.7/1	1106	0.4/2	0.5/2	0.5/2
7:00	The Simpsons (r)	253	94	0.7/1	1058	0.3/2	0.4/2	0.4/1
7:30	Bob’s Burgers (r)	253	94	0.6/1	1043	0.5/2	0.5/2	0.5/2
8:00	The Simpsons (r)	253	94	0.8/1	1298	0.5/2	0.5/2	0.6/2
8:29	Brooklyn Nine-Nine (r)	253	94	0.6/1	1001	0.4/2	0.4/1	0.5/1
9:00	Family Guy (r)	252	94	0.8/1	1254	0.5/2	0.6/2	0.6/2
9:30	The Last Man on Earth (r)	253	94	0.6/1	989	0.3/1	0.4/1	0.5/1
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
7-11	Network Average			0.8/1	1396		0.4/2
7:00	Aqui y Ahora			0.8/1	1315		0.4/2
8:00	Va Por Ti			0.9/2	1532		0.5/2
10:00	Sal y Pimienta			0.8/1	1205		0.4/1
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
7-11	Network Average			0.3/1	570		0.2/1
7:02	Cine X-Men (2011)			0.2/0	487		0.2/1
9:02	Cine Acto de Valor (2012) (thru 11:02)			0.4/1	656		0.3/1

Sub-Demo Breakdowns – Sunday 8/14/16

Cable Rankings – Sunday 8/14/16

What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Sunday, August 14:

Source: Live+Same Day data, Nielsen Media Research