Posted in:

Saturday Ratings: ABC Leads Key Demos with ‘NBA Saturday Primetime’ Season Premiere

Saturday 12/10/22

Total Viewers:
NBC: 2.33 million, CBS: 2.31, ABC: 2.18, Fox: 1.21, CW: 436,000

Adults 18-49:
ABC: 0.5 rating/ 5 share, CBS and NBC: 0.3/ 3 each; Fox: 0.2/ 3, CW: 0.1/ 1

Note: the following fast affiliate results for any of the live events mentioned in this article are all approximate

With the college football regular season concluded for the year, Saturday night leadership will become more mixed in the weeks to come. This night is one example with repeat-filled NBC as prime time’s top broadcast network in total viewers. However, when Nielsen’s final national data arrives Dec. 13 (with all time zones factored), ABC is projected to take the viewership lead…

The season premiere of “NBA Saturday Primetime” put ABC on top in the key 18-49 demographic. The game featured the first rematch of last year’s NBA Finals teams, the Golden State Warriors and the Boston Celtics. The half-hours of Golden State’s 123-107 win were:

8:00 (“NBA Countdown”) — Viewers: 1.70 million, A18-49: 0.3/ 4
8:30 — Viewers: 2.04 million, A18-49: 0.4/ 4
9:00 — Viewers: 2.23 million, A18-49: 0.5/ 5
9:30 — Viewers: 2.28 million, A18-49: 0.5/ 6
10:00 — Viewers: 2.40 million, A18-49: 0.6/ 7
10:30 — Viewers: 2.44 million, A18-49: 0.6/ 7

Fox, which placed fourth in each key figure, premiered men’s college basketball. The half-hours of Arizona’s 89-75 win over Indiana were:

8:00 — Viewers: 1.32 million, A18-49: 0.3/ 3
8:30 — Viewers: 1.09 million, A18-49: 0.2/ 3
9:00 — Viewers: 1.03 million, A18-49: 0.2/ 3
9:30 — Viewers: 0.98 million, A18-49: 0.3/ 3

As for non-sports programming:

NBC “Dateline Mystery” (9:00-10:00)
— Viewers: 2.74 million, A18-49: 0.3/ 3

CBS “48 Hours” (10:00-11:00)
— Viewers: 2.35 million, A18-49: 0.2/ 2

CW “Criss Angel’s Magic With the Stars” (repeat) (8:00-9:00)
— Viewers: 0.424 million, A18-49: 0.1/ 1

CW “World’s Funniest Animals” (9:00-9:30)
— Viewers: 0.447 million, A18-49: 0.1/ 1

CW “World’s Funniest Animals” (repeat) (9:30-10:00)
— Viewers: 0.451 million, A18-49: 0.1/ 1

Although their fast affiliate figures were not yet available at post time, it is projected that ESPN (with the Heisman Trophy presentation and boxing), and Hallmark Channel (with the telefilm “Christmas Class Reunion”) to be at least in the competitive mix and among the leading networks in prime time.

UPDATED 12/13/2022 10:56 AM ET: What follows are the Live + Same Day rating results for the night’s network telecasts on Saturday, December 10, 2022:

ABC
• 2.882 million viewers
• 1.6/5 HH (1.958 million households)
• 0.72/8 A18-49 rating/share (0.942 million adults 18-49)

NBA Countdown (P) (ABC, 8:00 PM- 8:30 PM)
• 1.591 million viewers
• 1.0/3 HH (1.173 million households)
• 0.31/3 A18-49 rating/share (0.402 million adults 18-49)

NBA Saturday Primetime Boston Celtics at Golden State Warriors (P) (ABC, 8:30 PM-11:02 PM)
• 3.140 million viewers
• 1.7/5 HH (2.117 million households)
• 0.80/9 A18-49 rating/share (1.048 million adults 18-49)

CBS
• 2.457 million viewers
• 1.4/4 HH (1.746 million households)
• 0.36/4 A18-49 rating/share (0.470 million adults 18-49)

College Football Post (S) (CBS, 6:53 PM- 7:06 PM)
• 5.197 million viewers
• 2.8/9 HH (3.480 million households)
• 0.92/11 A18-49 rating/share (1.206 million adults 18-49)

Rudolph the Red-Nosed Reindeer (R) (S) (CBS, 8:00 PM- 9:00 PM)
• 2.720 million viewers
• 1.5/4 HH (1.820 million households)
• 0.46/5 A18-49 rating/share (0.598 million adults 18-49)

Frosty the Snowman (R) (S) (CBS, 9:00 PM- 9:32 PM)
• 2.456 million viewers
• 1.3/4 HH (1.602 million households)
• 0.43/4 A18-49 rating/share (0.562 million adults 18-49)

Frosty Returns (R) (S) (CBS, 9:32 PM-10:01 PM)
• 1.843 million viewers
• 1.0/3 HH (1.254 million households)
• 0.33/3 A18-49 rating/share (0.430 million adults 18-49)

48 Hours (CBS, 10:01 PM-11:00 PM)
• 2.491 million viewers
• 1.6/5 HH (1.991 million households)
• 0.24/3 A18-49 rating/share (0.309 million adults 18-49)

NBC
• 2.135 million viewers
• 1.3/4 HH (1.607 million households)
• 0.26/3 A18-49 rating/share (0.344 million adults 18-49)

Password (R) (NBC, 8:00 PM- 9:00 PM)
• 1.784 million viewers
• 1.1/3 HH (1.351 million households)
• 0.19/2 A18-49 rating/share (0.251 million adults 18-49)

Dateline Mystery (NBC, 9:00 PM-10:00 PM)
• 2.422 million viewers
• 1.5/5 HH (1.864 million households)
• 0.27/3 A18-49 rating/share (0.355 million adults 18-49)

SNL Prime (R) (NBC, 10:00 PM-11:00 PM)
• 2.201 million viewers
• 1.3/4 HH (1.605 million households)
• 0.33/4 A18-49 rating/share (0.427 million adults 18-49)

Fox
• 1.356 million viewers
• 0.7/2 HH (0.864 million households)
• 0.36/4 A18-49 rating/share (0.466 million adults 18-49)

Fox College Hoops-Never Forget Villanova vs. Boston College (S) (Fox, 5:00 PM- 7:15 PM)
• 0.997 million viewers
• 0.5/2 HH (0.581 million households)
• 0.32/4 A18-49 rating/share (0.419 million adults 18-49)

Fox College Hoops Extra Prime (P) (Fox, 7:15 PM- 7:37 PM)
• 0.917 million viewers
• 0.5/1 HH (0.583 million households)
• 0.25/3 A18-49 rating/share (0.327 million adults 18-49)

Fox College Hoops-Vegas Clash Indiana vs. Arizona (S) (Fox, 7:37 PM- 9:49 PM)
• 1.426 million viewers
• 0.7/2 HH (0.894 million households)
• 0.38/4 A18-49 rating/share (0.494 million adults 18-49)

Fox College Hoops Extra Night (P) (Fox, 9:49 PM-10:07 PM)
• 0.931 million viewers
• 0.5/2 HH (0.650 million households)
• 0.24/2 A18-49 rating/share (0.308 million adults 18-49)

CW
• 0.408 million viewers
• 0.3/1 HH (0.327 million households)
• 0.05/1 A18-49 rating/share (0.070 million adults 18-49)

Criss Angel’s Magic with the Stars (R) (CW, 8:00 PM- 9:00 PM)
• 0.387 million viewers
• 0.3/1 HH (0.321 million households)
• 0.04/0 A18-49 rating/share (0.058 million adults 18-49)

World’s Funniest Animals (CW, 9:00 PM- 9:30 PM)
• 0.427 million viewers
• 0.3/1 HH (0.334 million households)
• 0.06/1 A18-49 rating/share (0.077 million adults 18-49)

World’s Funniest Animals (R) (CW, 9:30 PM-10:00 PM)
• 0.432 million viewers
• 0.3/1 HH (0.334 million households)
• 0.07/1 A18-49 rating/share (0.086 million adults 18-49)

Univision
• 0.578 million viewers
• 0.4/1 HH (0.437 million households)
• 0.13/1 A18-49 rating/share (0.169 million adults 18-49)

Vecinos (Univision, 7:00 PM- 7:30 PM)
• 0.470 million viewers
• 0.3/1 HH (0.315 million households)
• 0.12/1 A18-49 rating/share (0.159 million adults 18-49)

Vecinos (Univision, 7:30 PM- 8:00 PM)
• 0.491 million viewers
• 0.3/1 HH (0.344 million households)
• 0.12/1 A18-49 rating/share (0.151 million adults 18-49)

Latin Grammys 2022 (S) (Univision, 8:00 PM-11:00 PM)
• 0.578 million viewers
• 0.4/1 HH (0.437 million households)
• 0.13/1 A18-49 rating/share (0.169 million adults 18-49)

UniMás
• 0.316 million viewers
• 0.2/1 HH (0.221 million households)
• 0.11/1 A18-49 rating/share (0.138 million adults 18-49)

Cineplex Saturday (R) (UniMás, 7:00 PM- 9:00 PM)
• 0.414 million viewers
• 0.2/1 HH (0.282 million households)
• 0.13/1 A18-49 rating/share (0.172 million adults 18-49)

CineMás Saturday (UniMás, 9:00 PM-11:00 PM)
• 0.274 million viewers
• 0.2/0 HH (0.194 million households)
• 0.09/1 A18-49 rating/share (0.118 million adults 18-49)

Telemundo
• 0.776 million viewers
• 0.4/1 HH (0.523 million households)
• 0.23/2 A18-49 rating/share (0.301 million adults 18-49)

Cine Telemundo Saturday III (Telemundo, 7:00 PM- 8:30 PM)
• 0.895 million viewers
• 0.4/1 HH (0.518 million households)
• 0.27/3 A18-49 rating/share (0.350 million adults 18-49)

Cine Telemundo Saturday IV (Telemundo, 8:30 PM-11:00 PM)
• 0.754 million viewers
• 0.4/1 HH (0.522 million households)
• 0.22/2 A18-49 rating/share (0.292 million adults 18-49)

Source: Nielsen Media Research

Tagged with: , , , , , , , , , , , , , , , , , , , , , , , ,