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Saturday Final Nationals: NBC’s ‘Saturday Night Live’ Delivers its Second Most-Watched Season Premiere in Seven Years

“Saturday Night Football” gave ABC its fifth consecutive win Saturday night among households, viewers and all key male and adult demos (males 18-34, males 18-49, males 25-54, adults 18-34, adults 18-49 and adults 25-54). On this night, Clemson at Virginia Tech (8 p.m.) delivered a total live audience of 4.693 million viewers (Week 5’s most-watched game), beating Fox’ TV-only prime time audience by 75 percent.

(Source: ESPN)

The 43rd season premiere of “Saturday Night Live,” hosted by Ryan Gosling and musical guest Jay-Z, generated the show’s second most-watched season opener in seven years, with 7.02 million viewers and 1.91 million adults 18-49, according to “fast official” “live plus same day” results.

Over that seven-year span, the only bigger result for an “SNL” season debut came with last year’s opener, hosted by Margot Robbie and featuring musical guest The Weeknd, as well as the first appearance of Alec Baldwin as then-Republican Presidential nominee Donald Trump (8.297 million viewers overall, 2.34 rating in adults 18-49). Last year’s premiere was at that time the show’s most-watched in eight years and highest-rated in 18-49 in three years.

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Saturday, September 30, 2017
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 2.8 1.2 1.5 1.8
8:00 Saturday Night Pre-Game 1.9/4 3126 0.6/4 0.8/4 1.0/4
8:07 Saturday Night Football Clemson @ Virginia Tech (thru 11:43) 261 92 2.7/6 4613 1.2/7 1.5/7 1.7/6
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 2.3/5 3454 0.3/2 0.5/2 0.7/3
8:00 Crimetime Saturday NCIS (r) 254 92 2.2/4 3302 0.3/2 0.4/2 0.6/2
9:00 48 Hours (s) 254 92 1.9/4 2826 0.3/2 0.4/2 0.6/2
10:00 48 Hours (p) 254 92 2.9/6 4235 0.3/2 0.6/3 0.9/3
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.6/3 2414 0.3/2 0.5/2 0.7/2
8:00 Will & Grace (r) 243 92 1.5/3 2123 0.2/1 0.4/2 0.5/2
8:30 Superstore (r) 242 92 1.0/2 1493 0.2/1 0.3/2 0.5/2
9:00 Dateline Mystery 209 86 2.0/4 2984 0.3/2 0.6/2 0.8/3
10:00 Saturday Night Live (r) 243 92 1.6/3 2449 0.3/2 0.6/3 0.8/3
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.5 0.5 0.7 0.8
7:41 College Football Extra 255 92 1.4/3 2269 0.5/3 0.7/3 0.8/3
8:07 College Football Pre-Kick 1.3/3 2195 0.4/3 0.6/3 0.7/3
8:10 College Football Notre Dame @ Michigan State (thru 11:57) 255 92 1.6/3 2685 0.5/3 0.8/3 0.9/3
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.5/1 995 0.4/2
6:59 Crónicas de Sábado 0.4/1 722 0.2/1
7:59 Fútbol Liga MX Tigres UANL vs. Guadalajara 0.5/1 1001 0.4/2
10:05 Fútbol Liga MX Toluca vs. America (thru 12:03 a.m.) 0.5/1 985 0.4/2
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.4/1 726 0.2/1
7:05 Cine Si Yo Fuera Diputado (1952) 0.4/1 672 0.2/1
9:05 Cine Robin-B-Hood (2006) (thru 11:05 p.m.) 0.4/1 712 0.3/1
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.3/1 596 0.2/1 0.2/1
7:00 Lado Humano Fama (s) 0.2/0 358 0.0/0 0.1/1
8:00 Cine Marvel’s The Avengers (2012) 0.3/1 596 0.2/1 0.2/1

Live+3 Day Ratings – Saturday 9/30/17

VWRS = Viewers, in thousands; LBL = Telecast label designations, such as O (original), P (premiere), R (repeat), S (special), B (breakout, e.g. different start time or interrupted coverage), G (gapped)
Net Program LBL A1849
L+SD		 A1849
L+3		 L+3
Gain		 VWRS
L+SD		 VWRS
L+3		 L+3
Gain
ABC SNFTBL PRE-GAME O 0.81 0.81 0% 3127 3135 0%
ABC SATURDAY NIGHT FOOTBALL O 1.48 1.48 0% 4615 4634 0%
CBS CRIMETIME SATURDAY 8PM RP 0.43 0.46 6% 3303 3500 6%
CBS 48 HOURS 9PM-SPECIAL S 0.43 0.48 11% 2827 3059 8%
CBS 48 HOURS P 0.64 0.77 21% 4236 4994 18%
NBC WILL & GRACE-SAT RP 0.38 0.45 18% 2123 2332 10%
NBC SUPERSTORE-SAT RP 0.35 0.35 1% 1493 1516 2%
NBC DATELINE MYSTERY P 0.57 0.64 12% 2984 3229 8%
NBC SNL PRIME-SAT RP 0.59 0.63 8% 2449 2592 6%
FOX FOX CFB – BIG12 PRIME P 0.75 0.75 0% 2685 2693 0%

For the entire week of September 25-October 1, 2017 in Total Day (8 p.m. to 5:59 a.m.), Adult Swim is down 4 percent in viewership (0.771 million vs. 0.801 million) and down 3 percent among Adults 18-49 (490,000 vs. 503.000) from one week earlier; the network is also down 15 percent in viewership (0.771 million vs. 0.910 million) and down 8 percent among Adults 18-49 (490,000 vs. 533,000) from the same week one year ago (September 26-October 2, 2016). (https://programmingins.wpengine.com/?p=19713)







Adult Swim PROGRAM HH Viewers
(000)		 A1849
rating		 A1849
(000)
8:00 Dragon Ball Super (r) 0.40 600 0.22 279
8:30 Dragon Ball Super 0.50 768 0.34 442
9:00 Rick & Morty (r) 0.47 740 0.34 435
9:30 Rick & Morty (r) 0.52 846 0.37 473
ProgrammingInsider.com
10:00 Family Guy (r) 0.60 959 0.43 557
10:30 Family Guy (r) 0.72 1149 0.52 674

Programming Insider TOONAMI – SATURDAY, SEPTEMBER 30, 2017











Adult Swim PROGRAM Viewers
(000)		 A1849
rating		 A1849
(000)
11:00 Dragon Ball Super (r) 852 0.41 523
11:30 Dragon Ball Z Kai: The Final Chapters 779 0.36 459
12:00a Jojo’s Bizarre Adventure: Stardust Crusaders 613 0.28 357
12:30a Tokyo Ghoul 603 0.28 357
ProgrammingInsider.com
1:00a Hunter X Hunter 563 0.26 336
1:30a Lupin the 3rd: Part 4 522 0.25 319
2:00a Naruto: Shippuden 519 0.25 321
2:30a Outlaw Star 470 0.23 291
3:00a Cowboy Bebop (r) 444 0.21 268
3:30a Attack on Titan (r) 418 0.18 232





Adult Swim PROGRAM Viewers
(000)		 A1849
rating		 A1849
(000)
4:00a Rick & Morty (r) 428 0.21 276
4:30a Rick & Morty (r) 463 0.24 311
ProgrammingInsider.com
5:00a King of the Hill (r) 521 0.25 325
5:30a King of the Hill (r) 518 0.24 314

Source: Live+Same Day data, Nielsen Media Research

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