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Saturday Final Nationals: NASCAR on Fox Outdraws Both NBA Games on ESPN and ABC Combined

NBC edged by Fox to be Saturday night’s most-watched network with an average of 4.094 million viewers in prime time (vs. 4.085 million for Fox). Fox was tops among adults 18-49 (0.9 rating/3 share) and adults 25-54 (1.3/4).

Despite being delayed by rain, “NASCAR Sprint Cup: Duck Commander 500” from Texas bested the combined viewership of two NBA games that aired simultaneously: “Golden State Warriors’ 71st victory of this regular season over the Memphis Grizzlies” on ESPN (1.4 household rating, 2.238 million viewers, 0.83 adults 18-49 rating) and the nondescript matchup of “Cleveland Cavaliers at Chicago Bulls” on ABC. As a positive for ESPN, the cable network led prime time on all of TV among adults 18-34 (0.71 rating).

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Programming Insider Saturday, April 9, 2016
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.2/2 1859 0.4/2 0.5/2 0.6/2
8:00 NBA Saturday Countdown 1.0/2 1438 0.2/1 0.3/1 0.4/1
8:33 NBA Saturday Primetime: Cleveland Cavaliers @ Chicago Bulls (thru 11:31) 1.3/2 1950 0.5/2 0.6/2 0.7/2
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 2.5/5 3799 0.4/2 0.6/2 0.8/3
8:00 Crimetime Saturday: Hawaii Five-0 (r) 2.1/4 3211 0.4/2 0.5/2 0.6/2
9:00 Crimetime Saturday: Criminal Minds: Beyond Borders (r) 2.0/4 3065 0.4/2 0.5/2 0.6/2
10:00 48 Hours 3.4/7 5122 0.5/2 0.9/3 1.2/4
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 2.7/5 4094 0.4/2 0.7/3 1.1/3
8:00 Dateline Mystery 3.1/6 4724 0.4/2 0.8/3 1.1/4
10:00 Saturday Night Live (r) 1.9/4 2835 0.4/2 0.7/3 1.0/3
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 2.5/5 4085 0.5/2 0.9/3 1.3/4
7:00 NASCAR-Pre Race (s) 1.8/4 3036 0.4/2 0.6/3 0.9/3
8:18 NASCAR-Rain Delay (s) 2.0/4 3335 0.4/2 0.7/3 1.0/3
9:26 NASCAR Sprint Cup Pace Car (s) 2.1/4 3455 0.4/2 0.7/3 1.1/3
9:36 NASCAR Sprint Cup: Texas: Duck Commander 500 (s) (thru 1:13am) 2.7/6 4339 0.6/3 1.0/4 1.4/5
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.6/1 1049 0.3/1
5:55 Fútbol Mexicano: América vs. Tijuana (s) 0.7/1 1148 0.5/2
8:00 Cronicas de Sabado 0.6/1 1032 0.3/1
10:00 Sal y Pimienta 0.7/1 1082 0.3/1

Sub-Demo Breakdowns – Saturday 4/09/16

“NBA Countdown” (ABC)
Women 18-34: 0.2/1
Men 18-34: 0.3/2
Women 18-49: 0.3/1
Men 18-49: 0.3/2

“NBA Saturday Primetime: Cleveland Cavaliers @ Chicago Bulls” (ABC)
Women 18-34: 0.3/2
Men 18-34: 0.7/3
Women 18-49: 0.5/2
Men 18-49: 0.8/3

“48 Hours” (CBS)
Women 18-34: 0.5/2
Men 18-34: 0.5/3
Women 18-49: 1.1/4
Men 18-49: 0.7/3

“Dateline Mystery” (NBC)
Women 18-34: 0.5/3
Men 18-34: 0.3/2
Women 18-49: 1.0/4
Men 18-49: 0.6/2

“NASCAR Sprint Cup: Texas: Duck Commander 500” (Fox)
Women 18-34: 0.4/2
Men 18-34: 0.7/4
Women 18-49: 0.8/3
Men 18-49: 1.2/5

“NBA: Golden State Warriors @ Memphis Grizzlies” (ESPN)
Women 18-34: 0.43
Men 18-34: 1.09
Women 18-49: 0.51
Men 18-49: 1.15

Cable Rankings – Saturday 4/09/16
What follows are the top 20 most-watched shows in prime time on cable for Saturday, April 9:


  1. “The Big Bang Theory” (TBS, 10:30-11:00 p.m.‬): 2.294 million viewers (0.71 adults 18-49 rating)

  2. “The Big Bang Theory” (TBS, 10-10:30 p.m.‬): 2.253 (0.69)

  3. “NBA Basketball: Golden State Warriors @ Memphis Grizzlies” (ESPN, 7:59-10:35 p.m.‬, 1.40 household rating): 2.238 million viewers (0.83 adults 18-49 rating)

  4. Movie: “Hearts of Spring” (2016) (Hallmark, 9-11 p.m.): 2.217 (0.24)

  5. “The Big Bang Theory” (TBS, 9:30-10 p.m.‬): 1.958 (0.58)

  6. “The Big Bang Theory” (TBS, 9-9:30 p.m.‬): 1.834 (0.55)

  7. “Property Brothers” (HGTV, 8-9 p.m.): 1.817 (0.40)

  8. “Henry Danger” (Nickelodeon, 8:00-8:30 p.m.): 1.653 (0.29)

  9. “Property Brothers” (HGTV, 9-10 p.m.): 1.638 (0.36)

  10. “The Big Bang Theory” (TBS, 8:30-9 p.m.‬): 1.611 (0.50)

  11. “House Hunters Renovation” (HGTV, 10-11 p.m.): 1.560 (0.34)

  12. “Justice with Judge Jeanine” (Fox News Channel, 9-10 p.m.): 1.494 (0.16)

  13. “School of Rock” (Nickelodeon, 8:30-9 p.m.): 1.467 (0.25)

  14. “Outlander” (Starz, 9:02-10:01 p.m.): 1.457 (0.39)

  15. Movie: “The Cheerleader Murders” (2016) (Lifetime, 8-10:02 p.m.): 1.402 (0.45)

  16. “K.C. Undercover” (Disney Channel, 9:30-10:00 p.m.): 1.381 (0.26)

  17. “The Big Bang Theory” (TBS, 8-8:30 p.m.‬): 1.373 (0.45)

  18. “Lab Rats” (Disney Channel, 10:00-10:55 p.m.): 1.321 (0.27)

  19. “American Dad” (Adult Swim, 10:30-11 p.m.): 1.316 (0.58)

  20. “Liv and Maddie” (Disney Channel, 8:30-9:00 p.m.): 1.310 (0.26)

  21. “Bella and the Bulldogs” (Nickelodeon, 9:00-9:30 p.m.): 1.297 (0.24)


  • “SportsCenter” (ESPN, 10:35 p.m.‬-midnight, 0.71 household rating): 1.133 million viewers (0.48 adults 18-49 rating)

  • “Cops” (Spike, 8:00-8:30 p.m.): 1.111 (0.35)

  • “Best of Kids Choice Awards 2016” (Nickelodeon, 9:30-10 p.m.): 0.962 (0.21)

  • “Scorned: Love Kills” (ID, 10-11 p.m.): 0.950 (0.21)

  • “Smooth Talker: Trail of Death” (ID, 9-10 p.m.): 0.880 (0.21)

  • “My Cat From Hell” (Animal Planet, 8:00-9:02 p.m.): 0.789 (0.23)

  • “Deadly Possessions” (Travel, 9-10 p.m.): 0.674 (0.23)

  • “Women in Prison: Extra Time” (TLC, 8-9 p.m.): 0.654 (0.18)

  • “Dead Files” (Travel, 10-11 p.m.): 0.625 (0.20)

  • “Women in Prison: Extra Time” (TLC, 9-10 p.m.): 0.610 (0.20)

  • “Women in Prison: Extra Time” (TLC, 10-11 p.m.): 0.588 (0.22)

  • “Fútbol Mexicano: Monterrey vs. Chiapas” (Univision Deportes, 7:56-10:02‪ p.m., 0.21 household rating): 0.394 million viewers (0.20 adults 18-49 rating)

  • “Sesame Street” (HBO, 9:00-9:26 a.m.): 0.063 (0.02)


For the entire week of April 4-10, 2016 in Total Day (8 p.m. to 5:59 a.m.), Adult Swim is up +3 percent in total viewership (1.104 million vs. 1.077 million) and up +3 percent among Adults 18-49 (655,000 vs. 639,000) from one week earlier; the network is also down -8 percent in total viewership (1.104 million vs. 1.200 million) and down -5 percent among Adults 18-49 (655,000 vs. 692,000) from the same week one year ago (April 6-12, 2015). (https://programmingins.wpengine.com/?p=7110)









Adult Swim PROGRAM HH Viewers
(000)		 A18-49
rating
8:00 Dragon Ball Z Kai (r) 0.49 769 0.28
8:30 King of the Hill (r) 0.39 577 0.22
9:00 King of the Hill (r) 0.48 698 0.31
9:30 The Cleveland Show (r) 0.58 871 0.38
ProgrammingInsider.com
10:00 The Cleveland Show (r) 0.74 1054 0.46
10:30 American Dad (r) 0.90 1316 0.58
11:00 Family Guy (r) 1751 0.80
11:30 Family Guy (r) 1895 0.87

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Programming Insider TOONAMI – SATURDAY, APRIL 9, 2016








Adult Swim PROGRAM Viewers
(000)		 A1849
rating		 A1849
(000)
12:00a Dragon Ball Z Kai 1385 0.62 787
12:30a Dimension W 1143 0.52 659
1:00a Parasyte: The Maxim 1026 0.45 574
1:30a Samurai Champloo 856 0.37 468
ProgrammingInsider.com
2:00a Naruto: Shippuden 779 0.32 411
2:30a One Piece 649 0.27 343
3:00a Kill La Kill (r) 640 0.27 345






Adult Swim PROGRAM Viewers
(000)		 A1849
rating
3:30a The Cleveland Show (r) 580 0.25
4:00a The Cleveland Show (r) 647 0.28
ProgrammingInsider.com
4:30a American Dad (r) 670 0.31
5:00a King of the Hill (r) 655 0.30
5:30a King of the Hill (r) 646 0.30

Source: Live+Same Day data, Nielsen Media Research

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