Sunday Rating: More Diluted Results for the 2020 Tokyo Summer Olympics on NBC

Sunday 8/01/21 Fast Affiliate Ratings  

Total Viewers:
NBC: 11.89 million, CBS: 2.75, ABC: 2.66, Fox: 528,000, CW: 245,000

Adults 18-49:
NBC: 2.6 rating/18 share, CBS: 0.5/ 3, ABC: 0.3/ 2, Fox: 0.2/ 1, CW: 0.1/ 0

Excluding streaming, night 9 of the Tokyo Summer Olympics on NBC averaged a diluted 11.89 million viewers and a 2.6 rating/18 share in adults 18-49 in primetime. While adding streaming into the mix will certainly help, it will still pale in comparison to the five most recent Summer Olympics. Take a look:

Night 9
Total Viewers
2021 – Tokyo: 11.89 million
2016 – Rio: 26.7 million
2012 – London: 31.3 million
2008 – Beijing: 27.2 million
2004 – Athens: 26.0 million
2000 – Sydney: 25.7 million

Adults 18-49 Rating
2021 – Tokyo: 2.6
2016 – Rio: 10.2
2012 – London: 9.2
2008 – Beijing: 9.4
2004 – Athens: 9.4
2000 – Sydney: 10.4

Elsewhere, CBS featured “60 Minutes” (Viewers: #2, 4.64 million; A18-49: #2t, 0.3/ 2 at 7 p.m.), “Big Brother” (Viewers: #2, 3.32 million; A18-49: #2, 0.8/ 6 at 9 p.m.) and a two-hour telecast of “Love Island” (Viewers: #3, 1.53 million; A18-49: #2t, 0.3/ 2 from 9-11 p.m. And the only other original programs of the evening was The CW’s Sunday 9-10 p.m. pairing of “Wellington Paranormal” (Viewers: 245,000; A18-49: 0.1/ 0) and “Dead Pixels” (Viewers: 182,000; A18-49: 0.0/ 0).

Source: Nielsen Media Research