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Taking your business online is another business challenge to go through. It opens the door for more business growth and spread. However, it is not that simple, as internet users will always have something to say about your business, be it positive or negative. So, your customer support team would be doing everything in their power, but still, there are conversations going on all over social media. To avoid bad scenarios that could result from negative conversations, you will need a powerful social media listening tool. Such a tool would be the backbone of your brand reputation management strategy.
So, if you want to build a strong brand reputation, this article can help you understand more about the concept of brand reputation management. Also, you can read on to know the best tools for social media listening that help in managing your brand’s reputation and its overall image.
What is brand reputation management?
Brand reputation management plays an important role in boosting and improving the reputation of your business brand. This term refers to the strategy that your business adopts to make the brand name and image look good and bright in the eyes of the target audience. The concept of brand reputation management includes knowing how people see and think of your brand. It gives you a clue about the perception of your brand by the public.
Proper management of your brand’s reputation can lead to gaining the loyalty of your target audience. This will significantly increase your sales, customer referrals, and market expansion. For white label reputation management you should check out Rep.com
So basically, when you integrate an efficient social listening tool into your brand reputation management strategy, you will ensure the following:
Ongoing monitoring: this tool can collect all the data related to conversations about your brand all over the internet.
Improving customer support: With tracking mentions data, you will know whether your customers are complaining about something related to your services or products. Your customer service team will have immediate knowledge. This means that they can react quickly before things get very complicated.
Showing the positive side: whenever there are conversations about your brand, your listening tool will make you aware. So, you can use these conversations to promote new products or positive improvements in your services or whatever you want to put in the spotlight.
Now that you understand the importance of managing your brand reputation and the role of listening tools, here is a selection of the best tools for monitoring and managing your online reputation:
SentiOne
SentiOne is an efficient tool for letting you know what anyone says about your business. The tool promises you to get feedback from countless sources that exceed 5 million online websites, forums and social platforms. SentiOne lets you make marketing decisions based on thorough monitoring of brand mentions all over the internet. SentiOne works on platforms where many similar tools do not work, such as TikTok and VKnontaket. But don’t let this large number of sources be intimidating to you, as the tool provides the option of filtering keywords. This way, you will get the exact information your marketing team needs to act upon.
SentiOne lets you use an unlimited number of keywords to track your brand’s reputation and your competition as well. All these features are a result of using state-of-the-art AI technology that makes social tracking faster, more efficient, and more reliable. The tool is one of the few that gives you access to historical data, so you can take a look at your brand’s online performance before launching a management campaign. The monthly cost for using SentiOne is $229.
RankRanger
Don’t let the name fool you. It is indeed a platform for SEO and website ranking, but it also contains reputation management and social listening features. This tool allows you to integrate your work on SEO side by side with improving your reputation. So, you will immediately see the results of your efforts to improve your social media brand image on your website traffic. Whenever you start a social media marketing campaign, this tool allows you to see changes in site views and content clicks. This tool operates on major social networks such as Twitter, Instagram, and Facebook. Also, it supports reputation tracking on YouTube.
Meltwater
This is one of the leading names in the social monitoring and listening industry. The company has been around for almost two decades and has a huge record in data analysis and providing PR solutions. The Social Media listening platform is one of its latest successful projects. In addition to monitoring social media conversations for your brands, the platform can track and analyze mentions from podcasts and online broadcasts. Its advanced approaches allow you to keep track of anything published online related to your brand reputation. Such a thing allows you to dodge the potential reputation damage that could happen for whatever reason. In addition to monitoring, you can also benefit from this tool for managing your social media content.
Hootsuite
Hootsuite is one of the oldest game players. You can depend on this platform for tracking and analyzing social discussion about your brand, your competition, and business trends. One of the best features of this tool is that it allows you to schedule and publish your social posts. So basically, it facilitates managing all your social channels without much hassle. Another important feature of this tool is that it lets you monitor influencers who can boost your brand awareness by promoting your products.
Google Alerts
This one might come to you as surprising, as it is a totally free tool. But this tool can be really useful, especially if you are starting on a small scale. This free tool presented by the giant search engine, Google and it is pretty simple to use. All it takes from you is accessing the tool and registering with your email and input necessary data such as your business name and relevant search phrases. And the rest is up to the tool, as it will be responsible for notifying you whenever there is a conversation about you on the web.
