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CBS All Access to Rebrand as Paramount+

Streamer CBS All Access, which bowed in October 2014, will be retitled and rebranded to Paramount+ in early 2021. As part of the rebrand, Paramount Plus will receive five new original series from different verticals across the company, including Paramount, CBS, MTV, and BET. Some new titles include “The Offer,” a 10-episode scripted mini-series about the making of Francis Ford Coppola’s “The Godfather,” a new iteration of MTV’s “Behind The Music,” and a revival of  comedy “The Game.”

These shows will join previously announced plans for new kids original series “Kamp Koral,” from Nickelodeon’s “Spongebob Squarepants,” and the service’s plan to be the SVOD home for “The Spongebob Movie: Sponge on the Run.” In addition to the new series orders announced today, ViacomCBS plans to bring more than 30,000 additional episodes and movies from its various content houses to the streaming service.  
Paramount+ will also continue to feature existing originals, like “The Good Fight,” “The Twilight Zone,” “Tooning Out the News,” “No Activity,” Why Women Kill,” “Interrogation,” “The Thomas John Experience,” “Tell Me a Story,” “Star Trek: Discovery,” “Star Trek: Picard,” “Star Trek: Lower Decks,” as well as the upcoming series “The Stand,” “The Man Who Fell to Earth,” “The Harper House,” “Guilty Party” and “Star Trek: Strange New Worlds.”

“Paramount is an iconic and storied brand beloved by consumers all over the world, and it is synonymous with quality, integrity and world-class storytelling,” said Bob Bakish, president and CEO, ViacomCBS, in a statement about the changes. “With Paramount+, we’re excited to establish one global streaming brand in the broad-pay segment that will draw on the sheer breadth and depth of the ViacomCBS portfolio to offer an extraordinary collection of content for everyone to enjoy.”