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Close to 24-Million Viewers for 2016 Rio Olympics on NBC Friday

NBC More Than Doubles the Competition Combined

What follows are the fast affiliate results for Thursday, August 11 broken out by network and by each half-hour:

-Total Viewers:
NBC: 23.90 million, CBS: 4.50, ABC: 4.03, Fox: 1.85, CW: 1.00

-Adults 18-49:
NBC: 6.3 rating/25 share, ABC: 0.9/ 4, CBS: 0.7/ 3, Fox: 0.5/ 2, CW: 0.3/ 1

———-

8:00 p.m.
ABC – Shark Tank (R)
Viewers: 4.06 million (#3), A18-49: 0.9/ 4 (#2)

CBS – NCIS: Los Angeles (R)
Viewers: 4.60 million (#2), A18-49: 0.7/ 3 (#3)

NBC – Rio Olympics 2016
Viewers: 16.65 million (#1), A18-49: 4.0/18 (#1)

Fox – Major League Baseball
Viewers: 2.07 million (#4), A18-49: 0.6/ 3 (#4)

CW – Masters of Illusion (R)
Viewers: 996,000 (#5), A18-49: 0.3/ 1 (#5)

———-

8:30 p.m.

ABC – Shark Tank (R)
Viewers: 4.05 million (#3), A18-49: 0.9/ 4 (#2)

CBS – NCIS: Los Angeles (R)
Viewers: 4.54 million (#2), A18-49: 0.7/ 3 (#3)

NBC – Rio Olympics 2016
Viewers: 20.26 million (#1), A18-49: 5.1/22 (#1)

Fox – Major League Baseball
Viewers: 1.85 million (#4), A18-49: 0.5/ 2 (#4)

CW – Masters of Illusion (R)
Viewers: 958,000 (#5), A18-49: 0.3/ 1 (#5)

———-

9:00 p.m.

ABC – What Would You Do?
Viewers: 3.75 million (#3), A18-49: 0.9/ 4 (#2)

CBS – Hawaii Give-O (R)
Viewers: 4.35 million (#2), A18-49: 0.7/ 3 (#3)

NBC – Rio Olympics 2016
Viewers: 28.05 million (#1), A18-49: 7.2/28 (#1)

Fox – Major League Baseball
Viewers: 1.69 million (#4), A18-49: 0.5/ 2 (#4)

CW – Penn & Teller: Fool Us (R)
Viewers: 966,000 (#5), A18-49: 0.3/ 1 (#5)

———-

9:30 p.m.

ABC – What Would You Do?
Viewers: 3.61 million (#3), A18-49: 0.9/ 3 (#2)

CBS – Hawaii Give-O (R)
Viewers: 4.53 million (#2), A18-49: 0.7/ 2 (#3)

NBC – Rio Olympics 2016
Viewers: 28.058million (#1), A18-49: 7.6/28 (#1)

Fox – Major League Baseball
Viewers: 1.81 million (#4), A18-49: 0.5/ 2 (#4)

CW – Penn & Teller: Fool Us (R)
Viewers: 1.08 million (#5), A18-49: 0.3/ 1 (#5)

———-

10:00 p.m.

ABC – 20/20
Viewers: 4.35 million (#3), A18-49: 0.9/ 3 (#2)

CBS – Blue Bloods (R)
Viewers: 4.58 million (#2), A18-49: 0.6/ 2 (#3)

NBC – Rio Olympics 2016
Viewers: 26.39 million (#1), A18-49: 7.3/27 (#1)

———

10:30 p.m.

ABC – 20/20
Viewers: 4.37 million (#3), A18-49: 0.9/ 4 (#2)

CBS – Blue Bloods (R)
Viewers: 4.39 million (#2), A18-49: 0.6/ 2 (#3)

NBC – Rio Olympics 2016
Viewers: 23/50 million (#1), A18-49: 6.7/26 (#1)

Source: Nielsen Media Research

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  1. From NBC

    NBC Olympics Friday Overnight Notes

    NBC’s Fri. night Olympic coverage, featuring Ledecky’s world record and a Phelps silver medal, posted a 15.9 rating, 28 share in metered-market households.

    Also Friday in primetime – NBCSN averaged a 1.17 overnight & Bravo coverage (till 8:45 p.m. ET) posted a 0.22 in metered-market households.

    Friday’s U.S. women’s soccer coverage posted 714,000 uniques and 25.6 million live streaming minutes – 4th-largest streaming event of the Olympics
    NBC Olympics overall reached 1.5 BILLION live minutes streaming minutes via NBCOlympics.com and the NBC Sports app

    NBC’s Fri. primetime overnight from 8-11pm ET (16.0) nearly tripled the combined total of ABC, CBS & Fox (5.8)

    NBC’s Friday primetime 7.6 rating among adults 18-49 is nearly six times the combined total of the other Big 4 nets (1.3)

    Friday’s Round 2 of golf’s return to Olympics was up +329% on @GolfChannel vs. 2012 facing London Games (.30 overnight, 6:30am-3:15pm ET)

    Top local markets for NBC Olympics Fri. night: Salt Lake 19.8/40; Indy 19.7/35; San Diego 18.9/36; Nashville 17.7/28; Norfolk 17.5/28

    Locals for NBC Olympics Fri. night (#6-10): Columbus 17.2/31; St. Louis 17.2/31; Denver 17.0/37; Wash DC 17.0/34; Atlanta 16.9/30

  2. Large jump from the live track & field action at 8pm to live swimming action at 9pm as you had almost 30 million people on a Friday night watching the Olympics. That was right on par with the Opening Ceremonies from a week ago in that hour going into 10pm. Track & Field will be interesting this year because it will have more exposure this year being on in great timeslots and being live this year I think it may expose people who don’t care to watch it actually force themselves over the course of this week to get back into the sport.

    Friday was a great day of action with some upsets and great action in the team sports especially in women’s soccer which was awesome I saw all four games too. Hope Solo is too damn funny, she had huge sour grapes after the game. That Brazil-Australia game was amazing, such a thrilling event there and the penalty kicks after extra time was amazing I was sure when Marta missed her kick that it was going to be over for Brazil but the Australian coach blew it by not having Heyman kick that final kick which would’ve won Australia the game. Amazing stuff and I’ve been loving the track & field action so far especially in the earlier heats this morning.

  3. There was a surprising article in the WSJ today actually calling NBC on the 15% decline of its olympic ratings.

    NBC’s response was swift in the article: they blamed the number of TV channels (apparently there weren’t as many 4 years ago!) and declared it was the “most financially successful” olympics ever for NBC, which with 15% inventory less to sell and a bigger buying price shows the people in the Black Tower are just magicians!!

    Nowhere mentioned was the awful coverage with its myriad “magazine-style” interruptions and precious little sports.

    Now was the fact that unlike London, Brazil is in the perfect time zone for live coverage (but then again magazine reports aren’t exactly live…)

  4. The ratings are only going to decline from here as the Games enters the track and field phase and lesser amount of golds are won by Americans. NBC can definitely note their streaming prowess but those numbers there are not enough to make up for their prime time declines on TV.

    Can’t wait til football returns on Sep. 8!