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Thursday Final Nationals: Rio 2016 on NBCUniversal Networks Down 10 Percent from First Thursday in London 2012 on NBC

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From NBC Sports Group (full press release): For Thursday’s primetime coverage, NBC Olympics’ Total Audience Delivery — calculating average minute viewing across broadcast, cable, and digital — had an average of 33.0 million viewers with an 18.9 household rating. The night was down 10 percent in viewership from the first Thursday in London 2012 (36.8 million on August 2, 2012) when it had aired solely on NBC.

On Thursday, NBC Olympics’ live streaming for Rio 2016 reached 1.28 BILLION minutes – exceeding the COMBINED total of the entire London and Sochi Olympics (1.24 billion).

Thursday night’s NBC-only Rio Olympics coverage (8-11:57 p.m. ET/PT) averaged 31.2 million viewers. The telecast — highlighted by Michael Phelps collecting his 22nd career gold medal in the 200m IM and qualifying for the 100m butterfly final; Simone Biles becoming the fourth consecutive American to win Olympic gold in the women’s gymnastics individual all-around, while teammate Aly Raisman captured silver; and Simone Manuel tying for gold in the 100m freestyle to become the first African-American woman to win an individual Olympic medal in swimming — posted a 17.8/32 household rating.

Additional NBC Olympics metrics:

NBCSN has been the No.1 sports cable network on each of the prior six nights for its extended primetime coverage. Thursday night’s telecast averaged 1.44 million viewers, with coverage including U.S. women’s field hockey and U.S. men’s volleyball.

Golf Channel averaged 386,000 viewers for its live coverage of the full first-round (6:30 a.m.-3:13 p.m. ET) of the first day of Olympic golf since 1904 – a 543 percent increase from the same time period during the 2012 London Games. In addition, the network averaged 515,000 viewers for the afternoon window (noon-3:13 p.m. ET), up 287 percent from 2012.

CNBC averaged 642,000 viewers from 5-8 p.m. ET – up 54 percent from the comparable day in London. Coverage featured team sprint cycling, handball and badminton.

TOP 10 METERED MARKETS FOR NBC THURSDAY PRIMETIME:

1. Salt Lake City 25.8/47
2. Indianapolis 24.7/41
3. Columbus 24.6/41
4. Austin 23.7/42
5. Norfolk 23.2/35
6. Denver 22.9/42
7. Kansas City 22.6/37
T8. Minneapolis 22.4/42
T8. Nashville 22.4/34
T8. San Diego 22.4/42

Half-hours for ‬“Rio 2016 Summer Olympics-Thursday” were, as follows:

‪8:00-8:30 
Household rating/Share: 13.8/25
Viewers: 23.329 million
adults 18-34: 4.4 rating/22 share
adults 18-49: 6.1 rating/24 share
adults 25-54: 7.6 rating/25 share

‪8:30-9:00 ‬
Household rating/Share: 17.3/30
Viewers: 30.059 million
adults 18-34: 5.9 rating/27 share
adults 18-49: 8.2 rating/29 share
adults 25-54: 10.1 rating/31 share

‪9:00-9:30 ‬
Household rating/Share: 18.6/32
Viewers: 33.206 million
adults 18-34: 6.7 rating/29 share
adults 18-49: 9.3 rating/31 share
adults 25-54: 11.4 rating/32 share

‪9:30-10:00 
Household rating/Share: 19.0/32
Viewers: 33.942 million
adults 18-34: 7.1 rating/29 share
adults 18-49: 9.8 rating/32 share
adults 25-54: 11.9 rating/33 share

‪10:00-10:30 
Household rating/Share: 19.6/34
Viewers: 35.143 million
adults 18-34: 7.4 rating/31 share
adults 18-49: 10.4 rating/34 share
adults 25-54: 12.7 rating/35 share

10:30-11:00
Household rating/Share: 19.2/35
Viewers: 34.200 million
adults 18-34: 7.3 rating/32 share
adults 18-49: 10.4 rating/36 share
adults 25-54: 12.7 rating/37 share

For mobile users, you may scroll this table horizontally.




























* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Thursday, August 11, 2016
ABC PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 1.3/2 1959 0.2/1 0.5/2 0.6/2
8:00 BattleBots (r) 237 89 1.3/2 2055 0.3/1 0.5/2 0.6/2
9:00 The $100,000 Pyramid (r) 236 88 1.3/2 1916 0.2/1 0.4/1 0.6/2
10:00 Match Game (r) 237 89 1.4/2 1906 0.2/1 0.4/1 0.6/2
CBS PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 2.6/4 3935 0.7/3 1.0/4 1.3/4
8:00 Big Bang Theory (r) 254 93 3.5/6 5131 0.6/3 1.1/4 1.6/5
8:31 Life in Pieces (r) 254 93 2.3/4 3429 0.5/2 0.8/3 1.1/3
9:00 Big Brother 18 256 94 3.2/5 5175 1.1/5 1.7/6 2.0/5
10:00 Code Black (r) 252 93 1.6/3 2321 0.3/1 0.5/2 0.6/2
NBC PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 17.9/31 31215 6.5/28 9.0/31 11.1/32
8:00 Rio Summer Olympics (s) (thru 11:57) 242 94 17.8/32 31215 6.5/29 9.1/32 11.1/33
Fox PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-10 Network Average 0.9/2 1325 0.2/1 0.3/1 0.4/1
8:00 Rosewood (r) 252 91 0.9/2 1324 0.2/1 0.3/1 0.4/1
9:00 Bones (r) 252 91 0.9/2 1326 0.2/1 0.3/1 0.4/1
CW PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 0.4/1 641 0.2/1 0.2/1 0.2/1
8:00 D.C.’s Legends of Tomorrow (r) 235 89 0.4/1 677 0.2/1 0.2/1 0.3/1
9:00 Beauty and the Beast (r) 235 89 0.4/1 605 0.1/1 0.2/1 0.2/1
Univision PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 1.0/2 1828 0.6/2
7:00 La Rosa de Guadalupe 0.9/2 1721 0.6/3
8:00 Un Camino Hacia El Destino 1.1/2 2008 0.6/2
9:00 Tres Veces Ana 1.0/2 1836 0.7/2
10:00 Tres Veces Ana 0.9/2 1640 0.6/2
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 0.3/0 462 0.2/1
7:00 Mi Corazon es Tuyo 0.2/0 414 0.2/1
8:00 Moisés y Los Diez Mandamientos 0.3/1 586 0.3/1
9:00 La Ronca de Oro 0.3/0 458 0.2/1
10:00 El Príncipe 0.1/0 216 0.1/0

Sub-Demo Breakdowns – Thursday 8/11/16

Big Brother 18” (CBS)
Women 18-34: 1.4/6
Men 18-34: 0.8/4
Women 18-49: 2.0/6
Men 18-49: 1.3/5

Rio Summer Olympics” (NBC)
Women 18-34: 7.3/30
Men 18-34: 5.7/28
Women 18-49: 10.0/33
Men 18-49: 8.2/31

Beauty and the Beast” (CW)
Women 18-34: 0.2/1
Men 18-34: 0.1/0
Women 18-49: 0.2/1
Men 18-49: 0.1/0

Queen of the South” (USA)
Women 18-34: 0.29
Men 18-34: 0.15
Women 18-49: 0.39
Men 18-49: 0.25

Nick Cannon Wild N’ Out” (MTV)
Women 18-34: 0.39
Men 18-34: 0.29
Women 18-49: 0.27
Men 18-49: 0.20

Cable Rankings – Thursday 8/11/16

What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Thursday, August 11:

* Vwrs = Viewers in thousands; V-No. = Prime time rank in viewers; D-No. = Prime time rank in demo (adults 18-49)
V-No.* D-No.* Program Net Start Dur Vwrs* A1849
50 50 FIRST 48 AC A&E 8:00 PM 60 665 0.19
60 28 60 DAYS IN SPECIALS A&E 9:00 PM 60 598 0.24
43 22 KING OF THE HILL ADSM 8:00 PM 30 715 0.28
38 16 BOB’S BURGERS ADSM 8:30 PM 30 819 0.33
27 7 BOB’S BURGERS ADSM 9:00 PM 30 987 0.42
22 5 CLEVELAND SHOW ADSM 9:30 PM 30 1060 0.47
10 2 AMERICAN DAD ADSM 10:00 PM 30 1295 0.56
7 1 AMERICAN DAD ADSM 10:30 PM 30 1494 0.67
69 83 NORTH WOODS LAW APL 9:01 PM 61 558 0.13
47 74 LONE STAR LAW APL 10:02 PM 61 680 0.15
91 70 REAL HOUSEWIVES OF OC BRAVO 10:00 PM 60 464 0.16
33 64 ANDERSON COOPER 360 CNN 8:00 PM 60 906 0.16
30 67 ANDERSON COOPER 360 CNN 9:00 PM 60 920 0.16
37 62 CNN TONIGHT CNN 10:00 PM 60 832 0.17
87 69 NAKED AND AFRAID XL DISC 10:00 PM 60 481 0.16
48 75 SOFIA THE FIRST DISJR 8:00 PM 25 670 0.15
53 77 SO MUCH YOU CAN DO DISJR 8:25 PM 5 644 0.14
49 65 DOC MCSTUFFINS DISJR 8:30 PM 25 667 0.16
58 63 QUIET IS DISJR 8:55 PM 5 616 0.17
51 59 MILES FROM TOMORROWLAND DISJR 9:00 PM 25 661 0.17
61 73 DJ NIGHT LIGHT DISJR 9:25 PM 5 594 0.15
66 66 MICKEY MOUSE CLUBHOUSE DISJR 9:30 PM 25 576 0.16
81 81 DJ NIGHT LIGHT DISJR 9:55 PM 5 516 0.13
86 86 MICKEY MOUSE CLUBHOUSE DISJR 10:00 PM 25 488 0.13
5 8 RATATOUILLE DSNY 8:00 PM 120 1791 0.41
13 34 ELENA OF AVALOR DSNY 10:00 PM 30 1211 0.23
17 44 STUCK IN THE MIDDLE DSNY 10:30 PM 30 1130 0.21
93 52 BOTCHED BY NATURE E! 8:00 PM 61 462 0.19
52 24 CHOPPED FOOD 8:00 PM 60 659 0.25
45 27 CHOPPED FOOD 9:00 PM 60 688 0.24
57 53 BEAT BOBBY FLAY FOOD 10:00 PM 30 622 0.19
64 51 BEAT BOBBY FLAY FOOD 10:30 PM 30 578 0.19
1 35 THE O’REILLY FACTOR FOXNC 8:00 PM 60 2469 0.23
2 40 THE KELLY FILE FOXNC 9:00 PM 60 2113 0.21
3 43 HANNITY FOXNC 10:00 PM 60 1953 0.21
72 48 BIG SCREEN MOVIE: FORREST GUMP FRFM 8:00 PM 180 553 0.20
54 19 FX MOVIE PRIME: THE HANGOVER PART III FX 7:59 PM 121 641 0.31
88 96 FAMILY FEUD (HARVEY) GSN 8:30 PM 30 479 0.09
97 78 THE MIDDLE HALL 10:00 PM 30 451 0.14
76 60 THE MIDDLE HALL 10:30 PM 30 535 0.17
28 25 HIGH STAKES FLIPPERS HGTV 8:00 PM 30 924 0.25
34 47 FLIP OR FLOP HGTV 8:30 PM 30 899 0.20
29 39 FLIP OR FLOP HGTV 9:00 PM 30 922 0.22
26 29 FLIP OR FLOP HGTV 9:30 PM 30 993 0.24
18 31 HOUSE HUNTERS HGTV 10:00 PM 30 1090 0.24
21 41 HOUSE HUNTERS INTERNATIONAL HGTV 10:30 PM 30 1069 0.21
24 36 MOUNTAIN MEN HIST 8:00 PM 60 1044 0.22
4 11 MOUNTAIN MEN HIST 9:00 PM 63 1939 0.37
16 33 ICE ROAD TRUCKERS HIST 10:03 PM 60 1147 0.24
44 55 48 HOURS ON ID ID 8:00 PM 60 697 0.19
36 58 UNRAVELED ID 9:00 PM 60 876 0.17
39 49 DEADLY SINS ID 10:00 PM 60 800 0.20
80 82 MOVIE: BAD SISTER LMN 8:00 PM 120 519 0.13
84 84 MOVIE: THE PREACHER’S MISTRESS LMN 10:00 PM 120 504 0.13
19 76 ALL IN W/ CHRIS HAYES MSNBC 8:00 PM 60 1089 0.15
14 61 RACHEL MADDOW SHOW MSNBC 9:00 PM 60 1195 0.17
15 68 LAST WORD W/ L. ODONNELL MSNBC 10:00 PM 60 1165 0.16
84 32 NICK CANNON WILD N OUT S8 MTV 10:00 PM 31 504 0.24
9 13 NICK AT NITE MOVIE NAN 8:00 PM 120 1365 0.35
20 20 FULL HOUSE NAN 10:00 PM 30 1076 0.29
25 21 FULL HOUSE NAN 10:30 PM 30 1013 0.29
8 6 RIO SUMMER OLYMPICS NBCSN 7:00 PM 300 1437 0.46
11 4 NFL PRESEASON: NEW ENGLAND / NEW ORLEANS (0.84 HH) NFLN 7:30 PM 199 1291 0.49
32 10 NFL TOTAL ACCESS (0.57 HH) NFLN 10:49 PM 11 914 0.37
65 85 SHIMMER AND SHINE NKJR 8:00 PM 30 577 0.13
67 87 WALLYKAZAM! NKJR 8:30 PM 30 569 0.12
73 89 PEPPA PIG NKJR 9:00 PM 30 550 0.11
68 90 PEPPA PIG NKJR 9:30 PM 30 559 0.10
90 92 DORA AND FRIENDS NKJR 10:00 PM 24 470 0.10
99 91 GO DIEGO GO NKJR 10:24 PM 24 441 0.10
98 93 WALLYKAZAM! NKJR 10:48 PM 24 443 0.09
92 100 SPONGEBOB NKTNS 10:30 PM 30 463 0.08
94 71 SYFY MOVIE SYFY 6:00 PM 180 458 0.15
71 54 SYFY MOVIE SYFY 9:00 PM 150 555 0.19
77 46 2 BROKE GIRLS TBS 8:00 PM 30 527 0.20
59 38 2 BROKE GIRLS TBS 8:30 PM 30 606 0.22
12 9 BIG BANG THEORY TBS 9:00 PM 30 1219 0.40
6 3 BIG BANG THEORY TBS 9:30 PM 30 1630 0.54
30 12 2 BROKE GIRLS TBS 10:00 PM 30 920 0.37
41 15 2 BROKE GIRLS TBS 10:30 PM 30 783 0.34
83 79 MY 600-LB LIFE TLC 8:00 PM 60 508 0.14
82 80 600 POUND MOM TLC 9:00 PM 60 513 0.14
63 72 600 POUND MOM TLC 10:00 PM 60 584 0.15
100 56 IMPRACTICAL JOKERS TRUTV 9:00 PM 30 438 0.18
75 37 IMPRACTICAL JOKERS TRUTV 9:30 PM 30 538 0.22
42 14 IMPRACTICAL JOKERS TRUTV 10:00 PM 30 782 0.35
56 18 IJ: INSIDE JOKES TRUTV 10:30 PM 31 628 0.31
55 94 ANDY GRIFFITH SHOW TVL 8:00 PM 30 634 0.09
89 97 EVERYBODY LOVES RAYMOND TVL 8:30 PM 30 471 0.09
79 95 EVERYBODY LOVES RAYMOND TVL 9:00 PM 30 523 0.09
78 99 EVERYBODY LOVES RAYMOND TVL 9:30 PM 30 525 0.09
74 98 EVERYBODY LOVES RAYMOND TVL 10:00 PM 30 541 0.09
62 88 EVERYBODY LOVES RAYMOND TVL 10:30 PM 30 586 0.11
40 45 LAW & ORDER: SVU USA 8:00 PM 60 788 0.21
35 26 LAW & ORDER: SVU USA 9:00 PM 60 894 0.25
23 17 QUEEN OF THE SOUTH USA 10:00 PM 60 1059 0.32
69 30 R&R PICTURE SHOWS: FRIDAY (1995) VH1 8:00 PM 120 558 0.24
95 42 R&R PICTURE SHOWS: THE WOOD VH1 10:00 PM 120 457 0.21
46 23 BRAXTON FAMILY VALUES WETV 9:00 PM 60 682 0.27
96 57 CUTTING IT: IN THE ATL WETV 10:00 PM 60 454 0.17

Source: Live+Same Day data, Nielsen Media Research

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    • GSN 8/11, in total viewers (adults 18-49)

      8:00 Family Feud 431k (111k)
      8:30 Family Feud 479k (117k)
      9:00 Winsanity 207k (41k)
      9:30 Winsanity 194k (39k)
      10:00 Family Feud 228k (55k)
      10:30 Family Feud 297k (80k)