Thursday Final Nationals: Rio 2016 on NBCUniversal Networks Down 10 Percent from First Thursday in London 2012 on NBC

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From NBC Sports Group (full press release): For Thursday’s primetime coverage, NBC Olympics’ Total Audience Delivery — calculating average minute viewing across broadcast, cable, and digital — had an average of 33.0 million viewers with an 18.9 household rating. The night was down 10 percent in viewership from the first Thursday in London 2012 (36.8 million on August 2, 2012) when it had aired solely on NBC.

On Thursday, NBC Olympics’ live streaming for Rio 2016 reached 1.28 BILLION minutes – exceeding the COMBINED total of the entire London and Sochi Olympics (1.24 billion).

Thursday night’s NBC-only Rio Olympics coverage (8-11:57 p.m. ET/PT) averaged 31.2 million viewers. The telecast — highlighted by Michael Phelps collecting his 22nd career gold medal in the 200m IM and qualifying for the 100m butterfly final; Simone Biles becoming the fourth consecutive American to win Olympic gold in the women’s gymnastics individual all-around, while teammate Aly Raisman captured silver; and Simone Manuel tying for gold in the 100m freestyle to become the first African-American woman to win an individual Olympic medal in swimming — posted a 17.8/32 household rating.

Additional NBC Olympics metrics:

NBCSN has been the No.1 sports cable network on each of the prior six nights for its extended primetime coverage. Thursday night’s telecast averaged 1.44 million viewers, with coverage including U.S. women’s field hockey and U.S. men’s volleyball.

Golf Channel averaged 386,000 viewers for its live coverage of the full first-round (6:30 a.m.-3:13 p.m. ET) of the first day of Olympic golf since 1904 – a 543 percent increase from the same time period during the 2012 London Games. In addition, the network averaged 515,000 viewers for the afternoon window (noon-3:13 p.m. ET), up 287 percent from 2012.

CNBC averaged 642,000 viewers from 5-8 p.m. ET – up 54 percent from the comparable day in London. Coverage featured team sprint cycling, handball and badminton.

TOP 10 METERED MARKETS FOR NBC THURSDAY PRIMETIME:

1. Salt Lake City 25.8/47
2. Indianapolis 24.7/41
3. Columbus 24.6/41
4. Austin 23.7/42
5. Norfolk 23.2/35
6. Denver 22.9/42
7. Kansas City 22.6/37
T8. Minneapolis 22.4/42
T8. Nashville 22.4/34
T8. San Diego 22.4/42

Half-hours for ‬“Rio 2016 Summer Olympics-Thursday” were, as follows:

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
	Thursday, August 11, 2016
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			1.3/2	1959	0.2/1	0.5/2	0.6/2
8:00	BattleBots (r)	237	89	1.3/2	2055	0.3/1	0.5/2	0.6/2
9:00	The $100,000 Pyramid (r)	236	88	1.3/2	1916	0.2/1	0.4/1	0.6/2
10:00	Match Game (r)	237	89	1.4/2	1906	0.2/1	0.4/1	0.6/2
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			2.6/4	3935	0.7/3	1.0/4	1.3/4
8:00	Big Bang Theory (r)	254	93	3.5/6	5131	0.6/3	1.1/4	1.6/5
8:31	Life in Pieces (r)	254	93	2.3/4	3429	0.5/2	0.8/3	1.1/3
9:00	Big Brother 18	256	94	3.2/5	5175	1.1/5	1.7/6	2.0/5
10:00	Code Black (r)	252	93	1.6/3	2321	0.3/1	0.5/2	0.6/2
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			17.9/31	31215	6.5/28	9.0/31	11.1/32
8:00	Rio Summer Olympics (s) (thru 11:57)	242	94	17.8/32	31215	6.5/29	9.1/32	11.1/33
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-10	Network Average			0.9/2	1325	0.2/1	0.3/1	0.4/1
8:00	Rosewood (r)	252	91	0.9/2	1324	0.2/1	0.3/1	0.4/1
9:00	Bones (r)	252	91	0.9/2	1326	0.2/1	0.3/1	0.4/1
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			0.4/1	641	0.2/1	0.2/1	0.2/1
8:00	D.C.’s Legends of Tomorrow (r)	235	89	0.4/1	677	0.2/1	0.2/1	0.3/1
9:00	Beauty and the Beast (r)	235	89	0.4/1	605	0.1/1	0.2/1	0.2/1
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			1.0/2	1828		0.6/2
7:00	La Rosa de Guadalupe			0.9/2	1721		0.6/3
8:00	Un Camino Hacia El Destino			1.1/2	2008		0.6/2
9:00	Tres Veces Ana			1.0/2	1836		0.7/2
10:00	Tres Veces Ana			0.9/2	1640		0.6/2
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			0.3/0	462		0.2/1
7:00	Mi Corazon es Tuyo			0.2/0	414		0.2/1
8:00	Moisés y Los Diez Mandamientos			0.3/1	586		0.3/1
9:00	La Ronca de Oro			0.3/0	458		0.2/1
10:00	El Príncipe			0.1/0	216		0.1/0

Sub-Demo Breakdowns – Thursday 8/11/16

Cable Rankings – Thursday 8/11/16

What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Thursday, August 11:

Source: Live+Same Day data, Nielsen Media Research