Former “Gilligan’s Island” star Dawn Wells is joining nostalgia network MeTV as its first marketing ambassador. In addition to serving as on-camera host for “The Summer of Me,” the network’s upcoming primetime themed schedule, Wells will appear in commercials and print ads, participate in special events and make personal appearances around the country to promote MeTV.
“Gilligan’s Island,” which aired on CBS from 1964 to 1967, will join MeTV’s weeknight comedy lineup at 9:30 p.m. ET, beginning Monday, May 30, Memorial Day. Wells will be featured in special promotional announcements, tune-in advertisements and interstitial elements across the network.