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Discovery Turns its Focus to Digital

More Emphasis Put on Digital Than Linear

From PromaxBDA: There is much more to a broadcaster these days than just its linear channel was the message from David Zaslav, president and chief executive officer of Discovery Communications in the company’s upfront presentation in New York City. Over the course of his presentation, Zaslav highlighted Discovery Channel, TLC, Animal Planet, ID, Science Channel, Velocity and OWN, and European television sports network Eurosport.

“When I got to Discovery just over 10 years ago we had almost 10 channels in 150 countries, but the real challenge was how to become a great creative company and a great commercial company,” Zaslav said. “We went from share here in the U.S. from 4 percent to now almost 13 percent, our channels are growing again, and our focus is on monetizing our content across the world. One particular initiative is our investment over the next five years of $7 billion in sports in Europe.”

“It’s about changing the culture of our company,” he added. “As we continue to pivot from a company that is about channels to a company that is about IP, we have to figure out how to create IP that can be on every single mobile device.”

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