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Fox’s ‘Rosewood’ is Another Victim of the Long Scripted Drama Hiatus

Freshman Drama Sinks to a Series Low


What follows are the fast affiliate results for Wednesday, March 2 broken out by network and by each half-hour. Keep in mind that these ratings are time period based.

-Total Viewers:

CBS: 8.33 million, NBC: 7.11, ABC: 5.68, Fox: 3.47, CW: 1.28

-Adults 18-49:
CBS: 1.8 rating/6 share, ABC: 1.7/ 6, NBC: 1.4/ 5, Fox: 1.0/ 3, CW: 0.3/ 1


8:00 p.m.

ABC – The Goldbergs
Viewers: 7.04 million (#3), A18-49: 2.0/ 7 (#2)

CBS – Survivor
Viewers: 8.98 million (#1), A18-49: 2.1/ 8 (#1)

NBC – The Mysteries of Laura (season or series finale)
Viewers: 7.27 million (#2), A18-49: 1.2/ 4 (#3)

Fox – Rosewood (return)
Viewers: 3.61 million (#4), A18-49: 0.9/ 3 (#4)

CW – Greatest Animal Commercials Countdown
Viewers: 1.58 million (#5), A18-49: 0.3/ 1 (#5)


8:30 p.m.

ABC – The Real O’Neals (series premiere)
Viewers: 6.30 million (#3), A18-49: 2.0/ 7 (#2)

CBS – Survivor
Viewers: 9.39 million (#1), A18-49: 2.1/ 8 (#1)

NBC – The Mysteries of Laura (season or series finale)
Viewers: 7.49 million (#2), A18-49: 1.2/ 4 (#3)

Fox – Rosewood (return)
Viewers: 3.52 million (#4), A18-49: 0.9/ 3 (#4)

CW – Greatest Animal Commercials Countdown
Viewers: 1.41 million (#5), A18-49: 0.3/ 1 (#5)


9:00 p.m.

ABC – Modern Family
Viewers: 8.18 million (#2), A18-49: 2.6/ 8 (#1)

CBS – Criminal Minds
Viewers: 9.33 million (#1), A18-49: 1.9/ 6 (#2)

NBC – Law & Order: SVU
Viewers: 6.71 million (#3), A18-49: 1.5/ 5 (#3)

Fox – Hell’s Kitchen
Viewers: 3.34 million (#4), A18-49: 1.0/ 3 (#4)

CW – MADtv 20th Anniversary Reunion (R)
Viewers: 1.10 million (#5), A18-49: 0.4/ 1 (#5)


9:30 p.m.

ABC – The Real O’Neals
Viewers: 6.09 million (#3), A18-49: 1.9/ 6 (#1t)

CBS – Criminal Minds
Viewers: 9.12 million (#1), A18-49: 1.9/ 6 (#1t)

NBC – Law & Order: SVU
Viewers: 6.95 million (#2), A18-49: 1.6/ 5 (#3)

Fox – Hell’s Kitchen
Viewers: 3.41 million (#4), A18-49: 1.1/ 3 (#4)

CW – MADtv 20th Anniversary Reunion (R)
Viewers: 1.04 million (#5), A18-49: 0.3/ 1 (#5)


10:00 p.m.

ABC – American Crime
Viewers: 3.47 million (#3), A18-49: 0.9/ 3 (#3)

CBS – CSI: Cyber
Viewers: 6.83 million (#2), A18-49: 1.3/ 4 (#2)

NBC – Chicago PD
Viewers: 7.21 million (#1), A18-49: 1.5/ 5 (#1)


10:30 p.m.

ABC – American Crime
Viewers: 3.02 million (#3), A18-49: 0.8/ 3 (#3)

CBS – CSI: Cyber
Viewers: 6.37 million (#2), A18-49: 1.2/ 4 (#2)

NBC – Chicago PD
Viewers: 7.03 million (#1), A18-49: 1.5/ 5 (#1)

Source: Nielsen Media Research


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    Wednesday Primetime Results:

    Estimates After 7 Days of Time-Shifting and Alt-Platform Viewing:

    · “The Mysteries of Laura,” 1.7 rating in 18-49, 9.46 million viewers overall.

    · “Law & Order: SVU,” 3.1 in 18-49, 10.56 million.

    · “Chicago P.D.,” 2.8 in 18-49, 11.21 million.

    “The Mysteries of Laura” (1.2/4 in 18-49, 7.4 million viewers overall from 8-9 p.m. ET):

    · Equals its season high in 18-49 and highest rating since the Feb. 25, 2015 telecast featuring guest star Erick McCormack (1.4).

    · Grows +20% week to week in 18-49 (1.2 vs. 1.0) and +13% in total viewers (7.381 million vs. 6.516 million).

    · Ranks #2 in the time period in total viewers among the Big 4.

    · Will add significant viewership via time-shifting and VOD — “Laura” has increased by +38% this season in 18-49 rating (from a 1.13 to a 1.56) and 1.8 million viewers overall (7.0 million to 8.8 million) going from L+SD to L+7.

    “Law & Order: Special Victims Unit” (1.6/5 in 18-49, 6.8 million viewers overall from 9-10 p.m. ET):

    · Grows 7% week to week in 18-49 (1.6 vs. 1.5) and +6% in total viewers (6.831 million vs. 6.467 million).

    · Builds on its lead-in by +33% in 18-49.

    · Increases by +23% versus its lone March original last year in 18-49 (1.6 vs. 1.3 on March 25, 2015).

    · Will add substantial viewership via time-shifting and VOD – “SVU” has grown by +69% in 18-49 rating (from a 1.70 to a 2.88) and 3.0 million viewers overall (7.2 million to 10.2 million) going from L+SD to L+7.

    “Chicago P.D.” (1.5/5 in 18-49, 7.1 million viewers overall from 10-11 p.m. ET):

    · Wins the time period among ABC, CBS and NBC in adults 18-49, total viewers and all other key measures (including a tie in men 25-54).

    · Ranks #1 by a +25% margin among those nets in the slot in adults 18-49 (1.5 vs. 1.2 for CBS’s #2 “CSI: Cyber”).

    · Has now finished #1 or tied for #1 in 18-49 versus the time period’s regular ABC and CBS drama competition with 32 regular-slot originals, dating back to November 2014.

    · Maintains 94% week to week in 18-49 (1.5 vs. 1.6) and grows +2% in total viewers (7.117 million vs. 6.985 million).

    · Will add significant viewership via time-shifting and VOD — “P.D.” has grown by +69% in 18-49 rating (from a 1.60 to a 2.70) and 3.5 million viewers overall (6.9 million to 10.4 million) going from L+SD to L+7.

    In Late-Night Metered Markets Wednesday Night:

    Jimmy Fallon and Seth Meyers were the #1-2 late-night shows in 18-49, ahead of all ABC and CBS late-night telecasts in the 25 Nielsen markets with local people meters.

    · In adult 18-49 rating in the local people meters, Fallon (1.0) topped the combined results of CBS’s “Late Show with Stephen Colbert” (0.4) and ABC’s “Jimmy Kimmel Live” (0.5).

    · In 18-49 in the local people meters, Meyers (0.6) beat both Colbert (0.4) and Kimmel (0.5), despite Meyers’ later start time.

    · In 18-49, Carson Daly (0.4) beat CBS’s “Late Late Show with James Corden” (0.2) and “Nightline” (0.3), despite starting an hour later, and tied Colbert (0.4), despite starting two hours later.

    · Fallon’s guests Wednesday night included Tina Fey, Rachel Maddow and musical guest Santigold.

    · Meyers’ guests Wednesday included Keri Russell, Ilana Glazer & Abbi Jacobson and musical guest LP.

    · Daly’s guests Wednesday night included Michelle Yeoh, Bradley James and musical guest Escort.

    · In Nielsen’s 56 metered markets, household results were: “The Tonight Show Starring Jimmy Fallon,” 3.0/8; “Late Show with Stephen Colbert,” 1.8/5; and ABC’s “Jimmy Kimmel Live,” 1.9/5.

    · In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show Starring Jimmy Fallon,” 1.0/6; “Late Show,” 0.4/2; and “Jimmy Kimmel Live,” 0.5/2.

    · From 12:35-1:05 a.m. ET, ABC’s “Nightline” averaged a 1.2/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

    · From 12:35-1:35 a.m. ET, “Late Night with Seth Meyers” (1.5/5 in metered-market households) beat CBS’s “Late Late Show” (0.9/3). In the 25 markets with Local People Meters, “Late Night” (0.6/5 in 18-49) topped “Late Late Show” (0.2/2).

    · At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.9/4 in metered-market households and a 0.4/4 in adults 18-49 in the 25 markets with local people meters.

    NOTE: Primetime results are based on “fast affiliate time period” data from Nielsen Media Research. All ratings are “live plus same day” unless otherwise indicated.




    GROWS IN VIEWERS, A18-49 AND A25-54



    · At 8:00 PM, SURVIVOR was first in viewers (9.19m, up +10% from 8.39m), A18-49 (2.2, up +16% from 1.9) and A25-54 (3.0, up +11% from 2.7), all highs for its current edition.

    · At 9:00 PM, CRIMINAL MINDS was first in viewers (9.22m, up +7% from 8.64m) and averaged 1.9 in A18-49 (up +6% from 1.8) and 2.7 in A25-54 (up +13% from 2.4). CRIMINAL MINDS was Wednesday’s top broadcast in viewers.

    · At 10:00 PM, a special CSI: CYBER averaged 6.60m, 1.2 in A18-49 (up +33% from 0.9 for its last Sunday broadcast) and 1.8 in A25-54 (up +38% from 1.3), all season highs.

    · For the night, CBS was first in viewers (8.34m), A18-49 (1.8) and A25-54 (2.5).


    ABC Wednesday Prime (8-11pm – 5.7 million and 1.7/6 in AD18-49): For its 4th consecutive first-run telecast, ABC’s Modern Family (2.6/8) was Wednesday’s #1 TV show in Adults 18-49. Coming in behind only Survivor (2.2/8), ABC’s The Goldbergs (2.0/7) finished #3 (despite shifting back to the 8pm lead-off position) and The Real O’Neals in the 9:30pm half hour was Wednesday’s #4 TV show (1.9/6 – tied w/Criminal Minds). ABC ran in a virtual tie for #1 on the night with CBS (1.7/6 vs. 1.8/6), while beating NBC by 21% (1.4/5) and Fox by 70% (1.0/3).

    · The Goldbergs and Modern Family grew week to week in Adults 18-49, while The Goldbergs also drew its biggest audience since November (11/18/15).

    Editors please note: ABC’s The Real O’Neals moves to its regular Tuesday 8:30pm time slot, coming out of Fresh Off the Boat, next week on 3/8/16.

    The Goldbergs/Real O’Neals (8-9pm – 6.7 million and 1.9/7 in AD18-49): From 8-9pm, ABC’s The Goldbergs and The Real O’Neals combined to dominate their scripted competition in the hour with Adults 18-49 (1.9/7), leading NBC’s The Mysteries of Laura by 58% (1.2/4) and Fox’s return of Rosewood by 111% (0.9/3).

    · Shifting back to 8pm for 1 week, a Dirty Dancing tribute episode of The Goldbergs grew week to week in Total Viewers (+9% – 7.0 million vs. 6.4 million) and Adults 18-49 (+5% – 2.0/7 vs. 1.9/6), marking its most watched telecast overall in nearly 4 months – since 11/18/15. In addition, the show surged by double-digits to post its highest ratings with Adults 18-34 (+18%) and Women 18-34 (+15%) in 2 months – since 1/6/16.

    · At 8:30pm, ABC’s series debut of The Real O’Neals was in line with The Goldbergs last week in the half-hour (1.8/6 vs. 1.9/6) and topped TV’s last 4 comedy premieres in Adults 18-49.

    Modern Family/The Real O’Neals (9-10pm – 7.1 million and 2.2/7 in AD18-49): ABC moved up to win the 9pm hour in Adults 18-49 with Modern Family and a second episode of The Real O’Neals, leading by 16% over its closest competition (2.2/7 vs. 1.9/6 – CBS’ Criminal Minds).

    · At 9pm, Modern Family was up for the 2nd week in Total Viewers (+1%) and Adults 18-49 (+4%), drawing its largest overall audience in 8 weeks – since 1/6/16.

    · In the 9:30pm half-hour, The Real O’Neals ranked #1 in Adults 18-49 (1.9/6-tie) and held even with last week’s telecast of black-ish, which delivered a 2-month high for ABC in the slot – since 1/6/16 .

    American Crime (10-11pm – 3.2 million and 0.8/3 in AD18-49): In the 10 o’clock hour, ABC’s American Crime was steady week to week in Live + Same Day Adults 18-49 (0.8/3 vs. 0.9/3). TV Playback Gains Season to Date: On average this season, American Crime spikes over its Adult 18-49 L+SD rating (1.0) by 40% in Live + 3 Day (to a 1.4) and by 70% in Live + 7 Day (to a 1.7).

  4. Empire and Idol skew FOX’s numbers so much that it shows how weak they really are. Rosewood under 1.0 on it’s own is rough. These extended breaks are hurting everyone this season. FOX is praying that Empire doesn’t crash when it returns from its break.

    • Great observation. At its peak, AI was hiding how amazingly poor FOX’s development was (at least to those who didn’t want to see it).

      AI is now at about 1/3 of what it was and still higher-rated than most of FOX’s scripted shows.

      That tells you the damage that was caused by 15 years of mis-management (renewing flops, ordering from flop makers again and again…)

  5. Will the networks every learn how badly the hiatuses are hurting drama shows? Probably not. They never learned about overexposure of shows like Millionaire and Deal or No Deal.

    • They do it to try and bolster the shows by having a highly-promoted “winter finale” and a highly-promoted second premiere…

      It doesn’t work because the underlying reason to do it is their flops don’t re-run and surprisingly come back to even fewer people wanting to watch them…

      In other words, if they had hits, they wouldn’t have to do hiatuses…

  6. ABC renewed Once Upon a Time, Fresh Off The Boat and Quantico.

    First 2 make sens, Quantico will likely be low when it returns Sunday. I think they jumped the gun on that one for sure.

  7. Holy crap Rosewood dropped like a rock. I also like this show but I am not too surprised with a freshman show being off the air for so long that man probably forgot it even existed. Dumb move by FOX.

    Mysteries of Laura puts up its best numbers since the guest appearance in 2015 of Erick McCormack. Renew it NBC and put it on Friday. Great show.

      • Apparently the logic in doing this is “less reruns” . While that makes sense, people do wind up forgetting the show was even on or in my case what the plot was in the last episode aired Lol

        • They have to cut down on re-runs because nobody watches them. They need real hits that re-run well.

          • You are overlooking we aren’t in previous years now. If I wanted to watch a rerun of something, I can simply find it on the internet and I’m good to go. Apples to oranges.

            • Thanks for the interesting reply. 🙂

              I think the re-run numbers of BBT (available four times a day on TBS) and NCIS show that shows can still deliver in re-runs if they’re moderately decently-made.

              • Comedies can repeat well (episodic) and dramas that have no theme can repeat well or older skewing ones. The ones on cable now that repeat well are things like the Law and Order franchise as well as things like NCIS. You repeat something that has an arc or a theme and its confusing. Probably doesnt’ repeat well on the major cable outlets. Really depends honestly on repeat ability. Hell even Golden Girls repeats well 30 some odd years later because well it’s hilarious and very few episodes are themes 😀

                • I think your example of Golden Girls is a great illustration of what I am saying. 🙂

                  You make a great point on serialized drama.

                  It is very difficult to make work financially exactly because it tends not to re-run so well. Then again, ER and LA law were serialized (albeit with staggered storylines) and re-ran super-well for NBC.

                  I have never understood the love affair of network executives with serialized shows.

                  They don’t want to make miniseries, but make shows out of min-series ideas and then are baffled when it doesn’t work…

                  • Generates more interest of sorts could be a reason. More folks binge watch to generate sales in other means could be a reason. A lot of various reasons. Besides comedies, very few dramas are non serialized now. I guess a sign of the times.

                    • Few non-serialized dramas, few hits… I think we may be on to something… 😉

                      My guess is that serialized dramas are ‘hip” in Hollywood and so the executives can go to parties and act all “edgy” that they greenlit a “brilliant concept”…

                      After seeing ABC renew most of its flops, i doubt any decision in Hollywood these days has anything to do with maximizing profits (at least not the company’s profits!)

  8. MOL had more viewers then either SVU or CPD. I know viewers aren’t as important as the demo, but there has to be some room for a series that hits 7 million viewers at 8PM — especially on NBC.

    • I agree especially considering how hard it is for a show to grab more than 7 million viewers these days in any timeslot. It’s been NBC’s best player in that timeslot in many years.

        • I just can’t be convinced that the people paying for those minute-long ads for medication are interested in paying more for people under 50.

  9. If Real O’Neal’s can get decent ratings on Tuesday, I think ABC should consider opening up another hour of comedy next fall. A possible schedule could be:

    8pm The Middle
    8:30pm Real O’Neals
    9pm Fresh Off the Boat
    9:30pm New Comedy
    10pm Castle

    8pm The Goldbergs
    8:30pm New Comedy
    9pm Modern Family
    9:30pm Blackish

    I would move SHEILD to Sundays after OUAT leading into Quantico, and use the great lead-in of DWTS/Bachelor for a female-themed drama Monday at 10pm. Market Castle as it’s last season and see if you can squeeze out a 1.0 demo or better (which would be significantly better than Tuesday 10pm this season).

    ABC is really struggling on Tuesdays, and FOX comedies are DOA, so I still think they could succeed with comedy on that night. It wouldn’t be much worse than what they are currently doing, and would be a break from NBC’s Chicago and CBS’s NCIS dramas.

  10. ABC
    “Grey’s Anatomy, Scandal, How to Get Away With Murder, Marvel’s Agents of S.H.I.E.L.D., Once Upon a Time, and Quantico, comedies Modern Family, The Goldbergs, black-ish and Fresh Off the Boat, and alternative fare America’s Funniest Home Videos, The Bachelor, Dancing With the Stars, and Shark Tank. ”

    No Word Yet:
    American Crime Story, Marvel’s Agent Carter, Castle, Dr. Ken, Galavant, Last Man Standing, The Muppets, and Nashville. Freshman series Wicked City and Blood and Oil

  11. It was obvious Rosewood was being held up by its lead-out.

    On the hiatus issue, the problem is they keep making shows that are so awful they don’t re-run.

    The fact they don’t re-run is a good indication of bad future ratings, as was shown by Rosewood.

    • Fox should give up on Rosewood and these networks need to stop preempting the seasons of these dramas for three months. Just does not work.

      • But they’d have to give up on the “Fall Finale” ratings bump!!! 😉

        I agree with you, but most of those shows self-destruct so fast, they’re happy not to show them for a while and renew most of them based on early averages…

        The whole way the networks develop and program makes zero sense.