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Friday Ratings: Another Abysmal Showing for the Broadcast Networks

FRIDAY FAST AFFILIATE RATINGS

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Friday 5/21/21 Preliminary Ratings

Total Viewers:
NBC: 2.98 million, ABC and CBS: 2.88 each, Fox: 1.83, CW: 682,000

Adults 18-49:
ABC and Fox: 0.5 rating/4 share each, NBC: 0.4/ 3, CBS: 0.2/ 2, CW: 0.1/ 1

Needless to say, there is very little you can say when the most-watched network for the evening averages just under three million viewers. In season-finale news was ABC’s “Shark Tank” at 3.38 million viewers (#1) and a 0.5 rating/4 share in adults 18-48 at 8 p.m. (#1). Competing “The Dick Van Duke Show” on CBS, featuring the next two colorized episodes of the classic 1960s sitcom, disappointed at 2.57 million viewers (#3) and a 0.2/ 2 (#4) in the demo. Question for CBS: Was no new “I Love Lucy” primetime special this season?

Elsewhere, both ABC’s “20/20” (Viewers: #3, 2.63 million; A18-49: #1t, 0.4/ 3) and NBC’s “Dateline” (Viewers: #2, 2.89 million; A18-49: #1t, 0.4/ 3) should not be remaining in the Friday 9-11 p.m. ET block based on these fast affiliate results. Nor should “WWE Friday Night Smackdown” on Fox in the Friday 8-10 p.m. block (see average above).

NBC’s “The Blacklist” (Viewers: #2, 3.12 million; A18-49: #3, 0.3/ 3 at 8 p.m.) remains nothing more than time period filler. And The CW — “Charmed” (Viewers: #5, 683,000; A18-49: #5, 0.1/ 1) and “Dynasty” (Viewers: #5, 670,000; A18-49: #5, 0.1/ 1) cannot seem to crack 1-million viewers.

CBS was in repeats from 9-11 p.m. with “Magnum, P.I.” and “Blue Bloods.”

UPDATED 5/30/2021: What follows are the Live + Seven Day rating results for the night’s network telecasts on Friday, May 21:

Shark Tank (ABC)
• Updated Live+Same Day: 3.550 million viewers, 0.55 adults 18-49 rating
• Live+3: 4.173 million viewers, 0.73 adults 18-49 rating
• Live+7: 4.329 million viewers, 0.77 adults 18-49 rating
• Gains: +0.779 million viewers (+22%), +0.22 adults 18-49 rating (+40%)

20/20 (ABC)
• Updated Live+Same Day: 2.784 million viewers, 0.48 adults 18-49 rating
• Live+3: 3.574 million viewers, 0.66 adults 18-49 rating
• Live+7: 3.766 million viewers, 0.71 adults 18-49 rating
• Gains: +0.982 million viewers (+35%), +0.22 adults 18-49 rating (+46%)

Dick Van Dyke Show (S) (CBS)
• Updated Live+Same Day: 2.699 million viewers, 0.26 adults 18-49 rating
• Live+3: 2.814 million viewers, 0.27 adults 18-49 rating
• Live+7: 2.826 million viewers, 0.27 adults 18-49 rating
• Gains: +0.127 million viewers (+5%), +0.01 adults 18-49 rating (+3%)

The Blacklist (NBC)
• Updated Live+Same Day: 3.270 million viewers, 0.35 adults 18-49 rating
• Live+3: 4.947 million viewers, 0.64 adults 18-49 rating
• Live+7: 5.278 million viewers, 0.69 adults 18-49 rating
• Gains: +2.008 million viewers (+61%), +0.34 adults 18-49 rating (+95%)

Dateline Friday (NBC)
• Updated Live+Same Day: 2.971 million viewers, 0.38 adults 18-49 rating
• Live+3: 3.973 million viewers, 0.57 adults 18-49 rating
• Live+7: 4.179 million viewers, 0.62 adults 18-49 rating
• Gains: +1.208 million viewers (+41%), +0.24 adults 18-49 rating (+62%)

WWE Friday Night SmackDown (Fox)
• Updated Live+Same Day: 1.933 million viewers, 0.50 adults 18-49 rating
• Live+3: 2.210 million viewers, 0.59 adults 18-49 rating
• Live+7: 2.244 million viewers, 0.60 adults 18-49 rating
• Gains: +0.311 million viewers (+16%), +0.10 adults 18-49 rating (+20%)

Charmed (CW)
• Updated Live+Same Day: 0.357 million viewers, 0.09 adults 18-49 rating
• Live+3: 0.576 million viewers, 0.18 adults 18-49 rating
• Live+7: 0.606 million viewers, 0.19 adults 18-49 rating
• Gains: +0.249 million viewers (+70%), +0.10 adults 18-49 rating (+111%)

Dynasty (CW)
• Updated Live+Same Day: 0.240 million viewers, 0.04 adults 18-49 rating
• Live+3: 0.358 million viewers, 0.06 adults 18-49 rating
• Live+7: 0.401 million viewers, 0.09 adults 18-49 rating
• Gains: +0.161 million viewers (+67%), +0.04 adults 18-49 rating (+94%)

Source: Nielsen

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