Friday Ratings: CBS and NBC Dominate; The CW Off the Charts

4 Comments

1. FROM NBC

   “DATELINE” EQUALS ITS HIGH 18-49 RATING SINCE APRIL & RANKS AS THE #1 BIG 4 TELECAST OF THE NIGHT

   NBC TIES FOR THE FRIDAY WIN AS “BLINDSPOT” MAINTAINS 100% OF LAST WEEK’S SEASON-PREMIERE RATING

   Friday Primetime Ratings:

   “Dateline NBC” (1.0/4 in 18-49, 1.5 in adults 25-54, 5.4 million viewers overall from 10-11 p.m. ET):
   · Is the #1 show of the night in adults 18-49 on the Big 4 networks and ties for #1 in adults 25-54.
   · Equals the show’s highest 18-49 rating since April 21 (1.1) and matches the show’s 25-54 high since Dec. 2, 2016 (1.7)
   · Ranks #1 in the two-hour timeslot among the Big 4 networks in adults 18-49 and ties for #1 in adults 25-54.
   · Grows +11% week to week in adults 18-49 (1.0 vs. 0.9), +25% in adults 25-54 (1.5 vs. 1.2) and +9% in total viewers (5.388 million vs. 4.962 million).
   · Will add substantial viewership via time-shifting – Friday’s “Dateline” is growing by +34% this season in 18-49 rating (from a 0.87 to a 1.17) and +1.2 million viewers overall (5.0 million to 6.2 million) going from L+SD to L+7.
   · Upscale: Friday’s “Dateline” is delivering a solid upscale audience, indexing at a 118 among adults 18-49 in $100K+ homes

   “Blindspot” (0.7/3 in 18-49, 3.5 million viewers overall from 8-9 p.m. ET):
   · Maintains 100% of last week’s season-premiere rating in adults 18-49 (0.7 vs. 0.7).
   · Ranks #2 among the Big 4 networks in the timeslot in total viewers.
   · Equals NBC’s highest in-season 18-49 rating in the timeslot since April 7 (0.8).
   · Will add significant viewership via time-shifting and VOD – last season, “Blindspot” grew by +74% in 18-49 rating going from L+SD to L+7 (from a 1.03 to a 1.79) and +2.5 million viewers overall (4.9 million to 7.4 million).

   In Late-Night Metered Markets Friday Night:

   · In Nielsen’s 56 metered markets, household results were: “The Tonight Show Starring Jimmy Fallon,” 2.0/5 with an encore telecast; “Late Show with Stephen Colbert,” 2.6/7; and ABC’s “Jimmy Kimmel Live,” 1.4/4 with an encore.

   · In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show Starring Jimmy Fallon,” 0.6/3 with an encore; “Late Show,” 0.4/2; and “Jimmy Kimmel Live,” 0.4/2 with an encore.

   · From 12:35-1:05 a.m. ET, ABC’s “Nightline” averaged a 1.1/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

   · From 12:35-1:35 a.m. ET, ratings were: “Late Night with Seth Meyers,” 1.2/4 in metered-market households with an encore; CBS’s “Late Late Show,” 1.2/4 with an encore. In the 25 markets with Local People Meters, averages were: “Late Night,” 0.4/3 in 18-49 with an encore; “Late Late Show,” 0.2/2 with an encore.

   · At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

   NOTE: Primetime results are based on “fast affiliate time period” data from Nielsen Media Research. All ratings are “live plus same day” unless otherwise indicated.

2. But the CW has all that social media buzz. Anyway, the reality is that TV viewership is increasingly eroding in today’s every-expanding technological world. Personally, I can’t wait for the 2024 Paris Olympics as Esports gets its due: https://www.wsj.com/articles/you-played-in-the-nba-rick-fox-embraces-esports-1509706802

   And if you subscribed to Nielsen eSports data service, you might be able to find out just how many people tuned into the World Championship from China instead of Friday night’s network TV lineup. The numbers are getting harder and harder for mainstream TV to ignore.

   • Surely you jest about the “media buzz”… Even if it were real, it’s obviously irrelevant…

     CW is not failing because of technological changes. It’s dying because it’s been making bad shows people won’t watch.

3. Funny. “Off the Charts” used to mean something incredibly successful… 😉

   The question is do ABC and FOX pay to keep Jane and Crazy Ex on so their shows look better in comparison?

   What a disaster.

   If CBS wasn’t getting good ratings, you’d be hearing network heads declare the night “dead and impossible to program” and air re-runs there too…