Friday Ratings: ‘Marvel’s Inhumans’ Exits on a Low Note on ABC

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1. FROM CBS
   CBS Friday Live + Same Day Highlights

   “HAWAII FIVE-0” AND “MACGYVER”
   DELIVER SEASON HIGH AUDIENCES

   “Blue Bloods,” “MacGyver” and “Hawaii Five-0” All Post Growth in A18-49

   “Blue Bloods” is Most Watched Program;
   “Hawaii Five-0” Tops in A18-49

   CBS Sweeps Friday in Viewers and Demos

   · At 8:00 PM, MACGYVER was first in viewers (7.30m, up +3% from last week’s prior season high), A18-49 (0.9, up +13%) and A25-54 (1.4, +8%). MACGYVER delivered its largest audience since March 10 and matched season best A18-49 ratings.

   · At 9:00 PM, HAWAII FIVE-0 was first in viewers (9.10m, up +5%), A18-49 (1.1 up +22%) and A25-54 (1.7, +13%). HAWAII FIVE-0 delivered its largest audience since March 10 and matched its season best A18-49 rating.

   · At 10:00 PM, BLUE BLOODS was first in viewers (9.79m, up +6%), A18-49 (1.0 up +11%) and A25-54 (1.6, up +7%). BLUE BLOODS was Friday’s most watched program, delivering its largest
   audience since its season premiere and best A18-49 delivery since Oct. 6.

   · For the night, CBS was first in viewers (8.73m), A18-49 (1.0) and A25-54 (1.6). CBS delivered its largest Friday audience of the season and matches season best demo performances.

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2. FROM NBC

   Friday Primetime Ratings:

   “Blindspot” (0.7/3 in 18-49, 3.4 million viewers overall from 8-9 p.m. ET):
   · Maintains 100% week to week and also 100% of the show’s season premiere of two weeks ago in adults 18-49 (0.7 vs. 0.7 on both Nov. 3 and Oct. 27), and retains 95% week to week in total viewers (3.350 million vs. 3.501 million).
   · Equals NBC’s highest in-season 18-49 rating in the timeslot since April 7 (0.8).
   · Ranks #2 among the Big 4 networks in the time period in total viewers.
   · Will add significant viewership via time-shifting and VOD – the previous week’s “Blindspot” increased +67% in 18-49 (0.72 to 1.20) and +1.7 million viewers overall (3.5 million to 5.2 million) going from L+SD to L+3 Nielsens.
   · Upscale: “Blindspot” is attracting a solid upscale audience, indexing at a 110 among adults 18-49 living in homes with $100K+ incomes.

   “Dateline NBC” (0.9/4 in 18-49, 1.3 in adults 25-54, 5.1 million viewers overall from 10-11 p.m. ET):
   · Ranks #2 in the two-hour timeslot among the Big 4 networks in adults 18-49, adults 25-54 and total viewers.
   · Finishes within 0.1 of last week’s 18-49 rating in adults 18-49 (0.9 vs. 1.0, which equaled the show’s top result since April 21).
   · Will add substantial viewership via time-shifting – Friday’s “Dateline” is growing by +34% this season in 18-49 rating (from a 0.87 to a 1.17) and +1.2 million viewers overall (5.0 million to 6.2 million) going from L+SD to L+7.
   · Upscale: Friday’s “Dateline” is delivering a solid upscale audience, indexing at a 115 among adults 18-49 in $100K+ homes

   In Late-Night Metered Markets Friday Night:

   · In Nielsen’s 56 metered markets, household results were: “The Tonight Show Starring Jimmy Fallon,” 1.9/5 with an encore telecast; “Late Show with Stephen Colbert,” 2.7/7; and ABC’s “Jimmy Kimmel Live,” 1.5/4 with an encore.

   · In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show Starring Jimmy Fallon,” 0.6/3 with an encore; “Late Show,” 0.4/2; and “Jimmy Kimmel Live,” 0.4/2 with an encore.

   · From 12:35-1:05 a.m. ET, ABC’s “Nightline” averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

   · From 12:35-1:35 a.m. ET, ratings were: “Late Night with Seth Meyers,” 1.2/4 in metered-market households with an encore; CBS’s “Late Late Show,” 1.3/4 with an encore. In the 25 markets with Local People Meters, averages were: “Late Night,” 0.4/3 in 18-49 with an encore; “Late Late Show,” 0.3/2 with an encore.

   · At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.7/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

   NOTE: Primetime results are based on “fast affiliate time period” data from Nielsen Media Research. All ratings are “live plus same day” unless otherwise indicated.

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3. Sad to see Inhumans end on a low note. I liked it. Not that great and not that bad. Oh well….

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4. Those two outlets don’t release any weekend figures until Monday.

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5. Another Marvel/ABC show bites the dust. Look for Channing Dungey to order more. Speaking of Channing, great job renewing OUAT. Who could have thought that a flop would keep flopping?! Not our Channing!

   Amazing that Inhumans is still third… Amazing job by Mark Pedowitz at CW and Newman and Walden at FOX finding shows that managed to do worse. Wait! They were both renewals of flops…

   I see a pattern here… Anyone can. Why don’t they..? 🙁

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