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Friday Ratings Scorecard: ‘The Winter Olympic Games Beijing 2022’ Opening Ceremony a Bust on NBC

FRIDAY FAST AFFILIATE RATINGS

© by www.aljazeera.com

FRIDAY, FEBRUARY 4, 2022
Fast Affiliate Ratings

Total Viewers:
NBC: 8.72 million, ABC: 3.01, CBS: 2.39, Fox: 2.00, CW: 532,000

Adults 18-49:
NBC: 1.6 rating/12 share, Fox: 0.5/ 4, ABC: 0.4/ 3, CBS: 0.3/ 3, CW: 0.1/ 0

And the password is “advertiser make goods,” with the Opening Ceremony of the Winter Olympic Games Beijing 2022 on NBC at an estimated 8.72 million viewers and a 1.6 rating/12 share in primetime. As always, results for any live event (sports, in particular) are approximate. Also, this event originally aired live on NBC between 6:30-9:30 a.m. ET yesterday morning, further depressing the nighttime figure. Comparably, this is just over one-third the audience of the 28.3 million viewers who tuned in for the Opening Ceremony of the Winter Olympic Games in PyeongChang in 2018. In addition, it’s a 14 percent total viewer decline and a 30 percent key demo decline from the Opening Ceremony of the Tokyo Olympics from over six months ago (fast affiliate: 10.445 million total viewers and a 2.3/19 adults 18-49 rating/share on July 23, 2021). The following is a half-hour breakdown of NBC in prime time:

8:00 p.m. — Viewers: 9.68 million, A18-49: 1.5/12
8:30 p.m. — Viewers: 9.96 million, A18-49: 1.7/14
9:00 p.m. — Viewers: 9.69 million, A18-49: 1.8/14
9:30 p.m. — Viewers: 9.12 million, A18-49: 1.7/13
10:00 p.m. — Viewers: 7.23 million, A18-49: 1.4/11
10:30 p.m. — Viewers: 6.67 million, A18-49: 1.2/11

Also original on Friday was two-hours of “Celebrity Big Brother” on CBS, was did not impress with 2.25 million viewers (##) and a 0.4/ 3 in adults 18-49 from 8-10 p.m. The episode, which featured the season’s first veto competition and first live eviction, was well below what “Big Brother” (celebrity or regular) scores in the fast affiliate ratings. The following is a half-hour breakdown of CBS’s “Celebrity Big Brother”:

8:00 p.m. — Viewers: 2.61 million, A18-49: 0.4/ 3
8:30 p.m. — Viewers: 2.22 million, A18-49: 0.4/ 3
9:00 p.m. — Viewers: 2.11 million, A18-49: 0.3/ 3
9:30 p.m. — Viewers: 2.08 million, A18-49: 0.3/ 2

And, “WWE SmackDown” on Fox was also below average. See network tallies above. 

The remainder of Friday were repeat telecasts.

UPDATED 2/07/2022 7:58 PM ET: What follows are the Live + Same Day rating results for the night’s network telecasts on Friday, February 4:

ABC
• 3.153 million viewers
• 2.0/5 HH (2.430 million households)
• 0.44/4 A18-49 rating/share (0.574 million adults 18-49)

Shark Tank (ABC, 8:00 PM- 9:01 PM)
• 3.054 million viewers
• 1.9/5 HH (2.321 million households)
• 0.46/4 A18-49 rating/share (0.598 million adults 18-49)

20/20 (P) (ABC, 9:01 PM-11:00 PM)
• 3.205 million viewers
• 2.0/5 HH (2.486 million households)
• 0.43/3 A18-49 rating/share (0.562 million adults 18-49)

CBS
• 2.481 million viewers
• 1.6/4 HH (1.901 million households)
• 0.35/3 A18-49 rating/share (0.460 million adults 18-49)

Celebrity Big Brother-Friday (S) (CBS, 8:00 PM-10:00 PM)
• 2.328 million viewers
• 1.5/4 HH (1.794 million households)
• 0.38/3 A18-49 rating/share (0.501 million adults 18-49)

NBC
• 10.816 million viewers
• 5.6/14 HH (6.904 million households)
• 1.98/16 A18-49 rating/share (2.587 million adults 18-49)

Winter Olympics Opening Ceremony (S) (NBC, 8:00 PM-11:04 PM)
• 10.758 million viewers
• 5.6/14 HH (6.871 million households)
• 1.97/16 A18-49 rating/share (2.572 million adults 18-49)

Fox
• 2.151 million viewers
• 1.3/3 HH (1.637 million households)
• 0.51/4 A18-49 rating/share (0.667 million adults 18-49)

WWE Friday Night SmackDown (Fox, 8:00 PM-10:00 PM)
• 2.151 million viewers
• 1.3/3 HH (1.637 million households)
• 0.51/4 A18-49 rating/share (0.667 million adults 18-49)

CW
• 0.540 million viewers
• 0.3/1 HH (0.409 million households)
• 0.06/0 A18-49 rating/share (0.082 million adults 18-49)

Univision
• 1.759 million viewers
• 0.9/2 HH (1.105 million households)
• 0.57/5 A18-49 rating/share (0.748 million adults 18-49)

La Rosa de Guadalupe (Univision, 7:00 PM- 8:00 PM)
• 1.482 million viewers
• 0.8/2 HH (0.933 million households)
• 0.45/4 A18-49 rating/share (0.582 million adults 18-49)

Soltero con Hijas (Univision, 8:00 PM- 9:00 PM)
• 1.747 million viewers
• 0.8/2 HH (1.040 million households)
• 0.56/4 A18-49 rating/share (0.724 million adults 18-49)

Vencer el Pasado (Univision, 9:00 PM-10:00 PM)
• 1.846 million viewers
• 1.0/2 HH (1.180 million households)
• 0.61/5 A18-49 rating/share (0.793 million adults 18-49)

Madre (Univision, 10:00 PM-11:00 PM)
• 1.683 million viewers
• 0.9/2 HH (1.095 million households)
• 0.56/5 A18-49 rating/share (0.727 million adults 18-49)

UniMás
• 0.551 million viewers
• 0.3/1 HH (0.359 million households)
• 0.17/1 A18-49 rating/share (0.217 million adults 18-49)

Las Mil y Una Noches (UniMás, 7:00 PM- 8:00 PM)
• 0.521 million viewers
• 0.3/1 HH (0.341 million households)
• 0.13/1 A18-49 rating/share (0.176 million adults 18-49)

Enamorandonos (UniMás, 8:00 PM-10:00 PM)
• 0.666 million viewers
• 0.4/1 HH (0.433 million households)
• 0.20/2 A18-49 rating/share (0.256 million adults 18-49)

Desafio The Box (UniMás, 10:00 PM-11:00 PM)
• 0.321 million viewers
• 0.2/0 HH (0.211 million households)
• 0.11/1 A18-49 rating/share (0.139 million adults 18-49)

Telemundo
• 1.173 million viewers
• 0.6/2 HH (0.784 million households)
• 0.30/2 A18-49 rating/share (0.390 million adults 18-49)

Exatlon Estados Unidos Season 6 (Telemundo, 7:00 PM- 9:00 PM)
• 1.060 million viewers
• 0.6/1 HH (0.678 million households)
• 0.26/2 A18-49 rating/share (0.343 million adults 18-49)

Hercai: Amor y Venganza II (Telemundo, 9:00 PM-11:00 PM)
• 1.217 million viewers
• 0.7/2 HH (0.829 million households)
• 0.31/3 A18-49 rating/share (0.409 million adults 18-49)

Source: Nielsen Media Research

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