Many years ago, digital advertising was nothing more than a banner ad placed on a website. The scenario has changed today; the internet is accessible everywhere, and the use of technology has changed the pattern of advertising. The Indian digital advertising industry is expected to grow at a rate of 32% to reach Rs.14,281 cr in 2019, all because of cheap data availability and affordable smartphones. On the other side, the worldwide digital ad spending expectations are to cross over $375 billion by 2021. It seems that companies and organizations are interested and likely to invest more in digital advertising and also in other social digital platforms.
One popular form of online marketing is Facebook advertising. In this article, we shall particularly focus on it and why taking social media training online should be a part of your career.
What is Facebook Advertising?
Probably every person who is using a smartphone, internet, and social media knows about Facebook. It is a social media platform where you can access the largest social digital network in the world. It is a popular free social networking website where we can easily connect and share online with our friends and family at the same time.
Facebook allows us to share pictures, videos, links, status updates, messages, and different types of content. It is an open platform where you can share your thoughts, post your blogs, and express your feelings. It is a place where you can meet new people, build your social relationships with people whom you don’t know each other yet.
Facebook ranked the most popular social media website worldwide. This site is available in 37 different languages. It has public features such as Marketplace, Groups, Events, Presence Technologies, and Pages which everyone can access. Facebook is also a big platform for advertising. It has a vast network to promote product, service, or business through advertising.
Facebook advertising is a kind of online advertising that allows businesses to advertise their products and services directly on the platform. It is not necessary to be an expert to start advertising on Facebook. Create and run campaigns using simple self-service tools, and track their performance with easy-to-read reports. Billions of people are using Facebook every month so it’s easy to find an audience accordingly.
Over 1.5 billion people worldwide can be connected by a small business on Facebook. The existing businesses using Facebook for advertising are seeing a positive return on their investment. Facebook serves as a useful channel to generate leads and boost sales of products and services in just about any niche or industry. This platform is generating most of its revenue from paid advertisers. Advertising on Facebook is comparatively easy to other platforms and can be highly targeted. Facebook has great potential when it comes to delivering a decent return on any business’s marketing investment.
How to Learn Facebook Advertising at Home
Facebook has more than 2 billion monthly active users. Properly planned advertising campaigns attract the right audience and give better results.
Below mentioned are some steps to learn Facebook advertising at home:
Choose the Objective – At the very first of advertisement making, you must choose the ad objective or goal. It could be increased sales, brand awareness, or downloads of your app.
Choose the ad format – This is a creative side of advertising. All the ads have some characters, images, texts, videos, that have a particular size. You have to choose the creative format to make your ad different from others. Facebook Ads Guide has all the information about creating the advertisement.
Select the Audience – The main goal of advertising is to select the right audience who are likely to become real customers. You can categorize the audience on the basis of age, interest, locality, behaviors, demographics, etc.
Decide the Location – The next step is to decide the place or location where you want to run your ad. It can be your Facebook timeline, newsfeed, messenger, Instagram, audience network, or all together. There is also an option to run the ad on specific mobile devices.
Expand your Reach – For the business growth, you must expand your reach to the audience. The more people you reach, the more you get the result. Promote your page for more likes, comments, and shares.
Marketing – Create an effective ad that will showcase your products and services. It will attract the audience and turn them into customers.
Budgeting – You must set your daily or lifetime budget for advertising. Also, select the time period during which you want to run your ads.
Submit the Ad – Here is the time to place your order and submit your ad. It will pass through an ad auction so the right people or audience will get the ad.
Monitoring – The final step is to measure and manage your ads. Ads manager will help you to track performance and edit your campaign. You can compare your ads and make required changes and adjustments for better results.
As tons of people are daily active users of Facebook, so it’s profitable when you go to advertise on this largest social platform. The advertising industry is growing rapidly day by day. Industries and organizations are investing a huge amount and time on Facebook ads to reach and target the right people. With some easy steps and guidance anyone can learn Facebook advertising. Facebook advertising is always beneficial if the ad is created wisely. The ad must reach the right audience at the right time. So, why not take up an online social media training course and gain in-demand skills. You’ll get the benefit of learning from industry experts and gain practical exposure to working for a company.