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How To Use Webinars For Your Online Business

Whether you’re just starting your online business, or you’ve been around for many years, webinars are one of the fastest ways to experience an extreme amount of growth.

There aren’t many online marketers who wouldn’t want this. However, there are plenty of marketers who don’t even want to think about the concept of creating or running webinars.

Webinars don’t have to be as challenging as many others make them out to be.

Let’s talk all about webinars and how you can use them to build and grow your online business.

What Is A Webinar And What Are The Pros And Cons?

Simply stated, a webinar is a valuable presentation that allows you to pitch a product at the end of it if you like. Here are some of the pros and cons of webinars.

Webinar Pros

You can promote any type of offer with webinars, it doesn’t even have to be your own. There are only three main things that you need in order to run a webinar. First is going to be an offer, next is going to be webinar software, and lastly is an audience.

Webinars convert at an unbelievable high rate. This is due to the fact that you are on a live call with your audience, and you can answer ay objections that they might have when it comes to making a sale. You can’t do this with a standard sales letter.

Webinars are highly profitable, and this is for the fact that the products you pitch are going to be much higher in price. After all, you don’t need an hour-long presentation to sell a $7 product. That’s what sales letters are for.

Aside from being able to make more money with webinars, you can have automated webinars. This is usually one of the best pros when it comes to doing any type of webinar. Keep in mind though, that there will be plenty of work that comes along with the process.

So as long as you don’t bomb your webinar, you’re most likely to come out with a great return on investment, and that’s even after investing in a helpful webinar software. Don’t worry, you can quickly cover the cost of admission if you do things right. This helpful article will provide you with more information if you’d like to learn more about the pricing of automated webinar software.

Now let’s take a look at some of the cons for webinars.

Webinar Cons

One of the biggest dislikes of webinars is that you have to give a presentation if your webinar is live. This is one-hundred percent true, but it’s not as big of a deal as many marketers make it out to be.

Webinars are also a lot of work. Aside from having the essential elements, like an offer and an audience, you also have to put together the appropriate slides as well as pitch your product. If you don’t have a lot of experience when it comes to making sales, then this can certainly be a hurdle for you.

Aside from taking a lot of work, they also use up a lot of time and effort. These are all factors that you will want to keep in mind before creating your webinar. However, you will get better with them over time.

4 Helpful Ways To Use Webinars For Your Online Business

If you need a few more reasons why you should use webinars for your online business, here are 4 helpful ways to utilize these types of special presentations.

Lead Generation

This is an obvious point but also forgotten about many times. Whenever someone wants to sign up for your webinar, they will need to enter their name and email address. While this happens, you are able to capture leads and build your email marketing list.

This will save you some extra time from having to create an extra lead magnet for your lead generation campaigns. It’s kind of like a two-for-one in that way.

Deliver Content

Not all webinars are pitch-fests nowadays, but some are. Either way, your initial hour presentation is going to be helpful content that also pre-sells what you’ll be pitching at the end. While some say that face to face learning is better than online learning, you can’t argue with the power of being able to sell online compared to being face to face.

Lastly, if you deliver your content correctly, you’ll be able to break many limiting beliefs, which is a powerful process all by itself. So if you ever thought that webinars didn’t deliver any type of valuable content? Think again.

Ramp Up Your Revenue

Given the fact that the offers that are sold on webinars are a few hundred dollars at the least, webinars are a marvelous way to increase both your sales and revenue.

Promote Affiliate Marketing Offers

Don’t forget that you can pitch offers that you don’t own, as an affiliate. This is a quicker way to get started with webinars because you won’t need to create a full-blown product before you start venturing off into the world of webinars.


I believe that every online marketer should try utilizing webinars at least once, just to see how much they like them. After all, remote training, teaching, and selling are becoming even more popular nowadays.

Find an appropriate software to use, learn how to properly segment your presentation slides, and then go for the gold. You don’t have a whole to lose, and everything to gain.