Monday Final Nationals: Soft Start to 'Mars' Miniseries on National Geographic Channel

ESPN continued its Monday night winning streak among total viewers (approx. 10 million viewers from 8-11 p.m.) and all key demos with the Cincinnati Bengals at the New York Giants on “Monday Night Football.” Despite the highly-competitive nature of the game, it still fell below year-ago levels: compared to Houston-Cincinnati from 11/16/15, Cincinnati-N.Y. Giants was down 13 percent in households (6.67 rating vs. 7.68 rating), down 12 percent in total viewers (10.715 million vs. 12.185 million), and down 14 percent among adults 18-49 (4.613 million/3.59 rating vs. 5.369 million/4.23 rating).

The first installment of the much-hyped, big-budgeted six-part “Mars” miniseries on National Geographic Channel registered just 1.417 million total viewers (ranked 18th) and 407,000 adults 18-49 (0.32 demo rating; ranked 30th) for its original 9 p.m. telecast, according to live-plus-same day figures (ranks based on solely cable prime time telecasts). Oscar-winning producers Ron Howard and Brian Grazer are behind the ambitious project.

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	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
	Monday, November 14, 2016
8-11	Network Average			5.9/10	8989	0.9/4	1.4/5	1.9/5
8:00	Dancing with the Stars	249	94	7.4/12	11337	1.1/5	1.7/5	2.2/6
10:01	Conviction	249	94	2.9/5	4173	0.5/2	0.8/3	1.1/3
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			4.0/7	6259	0.7/3	1.3/4	1.9/5
8:00	Kevin Can Wait	255	94	4.4/7	7059	0.8/3	1.6/5	2.3/7
8:30	Man with a Plan	255	94	3.8/6	6179	0.6/3	1.3/4	2.0/5
9:00	2 Broke Girls	255	94	3.3/5	5184	0.7/3	1.3/4	1.8/5
9:30	The Odd Couple	255	94	3.1/5	4691	0.6/2	1.0/3	1.6/4
10:00	Scorpion	255	94	4.7/9	7222	0.7/3	1.2/4	1.8/5
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			5.1/9	8223	1.1/5	1.9/6	2.7/8
8:00	The Voice	245	94	6.1/10	10025	1.3/5	2.3/8	3.2/9
10:00	Timeless	245	94	2.9/5	4528	0.6/3	1.2/4	1.6/5
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-10	Network Average			2.4/4	3746	0.7/3	1.1/4	1.4/4
8:00	Gotham	254	94	2.2/4	3627	0.8/3	1.2/4	1.4/4
9:01	Lucifer	254	94	2.5/4	3869	0.7/3	1.1/4	1.4/4
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-10	Network Average			1.0/2	1640	0.4/2	0.5/2	0.6/2
8:00	Supergirl	246	85	1.4/2	2353	0.5/2	0.7/2	0.9/2
9:00	Jane the Virgin	246	85	0.6/1	928	0.4/1	0.3/1	0.4/1
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			1.1/2	1945		0.7/2
7:00	La Rosa de Guadalupe			1.0/2	1795		0.7/3
8:00	Despertar Contigo			0.9/2	1607		0.5/2
9:00	Vino el Amor			1.3/2	2227		0.7/2
10:03	El Color de la Pasión			1.2/2	1990		0.7/3
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			0.3/0	510		0.2/1
7:00	Mi Corazon es Tuyo			0.2/0	519		0.2/1
8:00	Moisés y Los Diez Mandamientos			0.4/1	877		0.3/1
9:00	La Viuda Negra			0.2/0	446		0.2/1
10:00	Bloque de Búsqueda			0.1/0	206		0.1/0
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			1.0/2	1912		0.8/3
7:00	Caso Cerrado: Edición Estelar			1.2/2	1886		0.5/2
8:00	Silvana Sin Lana			0.9/1	1537		0.5/2
9:00	Sin Senos Sí Hay Paraíso			1.1/2	1996		0.8/3
10:00	Señora Acero 3: La Coyote			1.1/2	2202		1.0/4

Sub-Demo Breakdowns – Monday 11/14/16

“Dancing with the Stars” (ABC)
Women 18-34: 1.6/6
Men 18-34: 0.7/3
Women 18-49: 2.4/7
Men 18-49: 0.9/3

“Conviction” (ABC)
Women 18-34: 0.7/3
Men 18-34: 0.3/1
Women 18-49: 1.2/4
Men 18-49: 0.4/2

“Kevin Can Wait” (CBS)
Women 18-34: 0.9/3
Men 18-34: 0.7/3
Women 18-49: 1.8/6
Men 18-49: 1.4/5

“Man with a Plan” (CBS)
Women 18-34: 0.7/2
Men 18-34: 0.5/2
Women 18-49: 1.5/5
Men 18-49: 1.1/4

“2 Broke Girls” (CBS)
Women 18-34: 0.8/3
Men 18-34: 0.6/3
Women 18-49: 1.4/4
Men 18-49: 1.1/4

“The Odd Couple” (CBS)
Women 18-34: 0.6/2
Men 18-34: 0.5/2
Women 18-49: 1.2/4
Men 18-49: 0.9/3

“Scorpion” (CBS)
Women 18-34: 0.7/3
Men 18-34: 0.7/3
Women 18-49: 1.3/4
Men 18-49: 1.1/4

“The Voice” (NBC)
Women 18-34: 1.6/6
Men 18-34: 1.0/5
Women 18-49: 2.8/8
Men 18-49: 2.0/6

“Timeless” (NBC)
Women 18-34: 0.7/3
Men 18-34: 0.5/2
Women 18-49: 1.3/5
Men 18-49: 1.0/4

“Gotham” (Fox)
Women 18-34: 0.8/3
Men 18-34: 0.9/4
Women 18-49: 1.1/3
Men 18-49: 1.3/5

“Lucifer” (Fox)
Women 18-34: 0.7/3
Men 18-34: 0.6/3
Women 18-49: 1.1/3
Men 18-49: 1.1/4

“Supergirl” (CW)
Women 18-34: 0.5/2
Men 18-34: 0.6/3
Women 18-49: 0.6/2
Men 18-49: 0.8/3

“Jane the Virgin” (CW)
Women 18-34: 0.5/2
Men 18-34: 0.2/1
Women 18-49: 0.4/1
Men 18-49: 0.2/1

“Love and Hip-Hop Hollywood” (VH1)
Women 18-34: 1.78
Men 18-34: 0.71
Women 18-49: 1.63
Men 18-49: 0.66

“Black Ink Chicago” (VH1)
Women 18-34: 1.41
Men 18-34: 0.46
Women 18-49: 1.32
Men 18-49: 0.46

“Martha & Snoop’s Potluck Dinner Party” (VH1)
Women 18-34: 1.18
Men 18-34: 0.41
Women 18-49: 1.09
Men 18-49: 0.43

“Real Housewives of Orange County” (Bravo)
Women 18-34: 1.07
Men 18-34: 0.33
Women 18-49: 1.22
Men 18-49: 0.38

“Teen Mom” (MTV)
Women 18-34: 1.31
Men 18-34: 0.38
Women 18-49: 1.04
Men 18-49: 0.29

“Mary & Jane” (MTV)
Women 18-34: 0.40
Men 18-34: 0.09
Women 18-49: 0.31
Men 18-49: 0.09

“American Dad” (TBS, 8:30)
Women 18-34: 0.47
Men 18-34: 0.57
Women 18-49: 0.41
Men 18-49: 0.57

“People of Earth” (TBS)
Women 18-34: 0.20
Men 18-34: 0.24
Women 18-49: 0.24
Men 18-49: 0.31

“Full Frontal with Samantha Bee” (TBS)
Women 18-34: 0.23
Men 18-34: 0.26
Women 18-49: 0.26
Men 18-49: 0.34

“Mars” (NGC)
0.86 household rating
1.417 million viewers
Women 18-34: 0.19
Men 18-34: 0.26
Women 18-49: 0.28
Men 18-49: 0.36

“Monday Night Football: Cincinnati @ N.Y. Giants” (ESPN)
6.67 household rating
10.715 million viewers
Women 18-34: 1.85
Men 18-34: 4.25
Women 18-49: 2.24
Men 18-49: 4.97

“WWE Raw” (USA, 8pm)
1.76 household rating
2.960 million viewers
Women 18-34: 0.73
Men 18-34: 1.01
Women 18-49: 0.86
Men 18-49: 1.14

“WWE Raw” (USA, 9pm)
1.75 household rating
2.930 million viewers
Women 18-34: 0.68
Men 18-34: 1.04
Women 18-49: 0.82
Men 18-49: 1.18

“WWE Raw” (USA, 10pm)
1.66 household rating
2.743 million viewers
Women 18-34: 0.64
Men 18-34: 1.00
Women 18-49: 0.75
Men 18-49: 1.15

Source: Live+Same Day data, Nielsen Media Research

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