Following success on Twitch and China’s Douyu TV (including 1.1 million total views and 850,000 unique visitors on a live poker stream for “The 2016 Super High Roller Bowl”), Poker Central has announced the expansion of its digital suite of products. In addition to linear programming like “Pokerography” and aforementioned “The Super High Roller Bowl,” upcoming digital content will include live events, regularly scheduled web series and daily short-form news items.
“We’ve been impressed with Poker Central’s reach since day one, especially with the elusive millennial poker fan, whose demo overlaps closely with gamer fans,” said Jeff Liboon, Head of Mobile eSports Media and Content at Amazon. “We are certainly looking forward to expanding our relationship with Poker Central next year.”
To kick start this digital expansion, Poker Central has named Justin Lundstrom the new Head of Production and Programming. Lundstrom was formerly Director of Video Production and Operations at Complex Media, where he increased the firm’s video production to twenty times its former output. And Carl Marxer is Poker Central’s new Director of Creative Services, in charge of animation and brand graphics. His prior experience includes VICE, Viceland TV, the MLB Network, CNN and the Back9 golf network startup.