Positive Start for ‘Disenchantment’ as Netflix’s Third-Youngest Skewing Debut To-Date

“Disenchantment“, the animated comedy series from The Simpsons and Futurama creator Matt Groening about a princess of a medieval fantasy kingdom known as Dreamland, got off to a decent start for Netflix during its premiere weekend of Aug. 17-19, according to Nielsen’s SVOD Content Ratings.

Within the first three days of its availability (8/17-8/19), the show’s first episode received an average minute audience of 4.4 million viewers (U.S. audience only); over 3.2 million or 73 percent of that audience stemmed from the Persons 18-49 demographic.

Within the first three days of its availability (8/17-8/19), the show’s first 10 episodes received an average minute audience of nearly 2.1 million viewers; about 1.6 million among adults 18-49.

“Disenchantment” delivered similar aggregated viewing levels to Netflix’s “Lost in Space” (6.6 million vs. 6.4 million) across the episodes. In addition, the demographic skew between the two series were similar, with both being predominantly male and with those viewers accounting for 60 percent of the audience.

But where “Disenchantment” differs from “Lost in Space” is in median age, with the audience for the animated program skewing much younger (29 years old) than for the reboot of the classic sci-fi series (43 years old).

Of the Netflix originals analyzed, “Disenchantment” had one of the youngest audiences for premiere day with the exception of “13 Reasons Why” and “Fuller House” (each, a median age of 25 years old). In comparison, Stranger Things (Season 2) had a median age of 30.

“Disenchantment” Average Minute Audience from First Three Days of Availability (Aug. 17-19, 2018)

Source: Nielsen SVOD Content Ratings; U.S. viewership only