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Research Show Social Gamers are More Engaged
Did you know that you don’t have to spend any money to play online casino games? The so-called social casinos provide you with all the perks of a regular online casino, minus the gambling part. With these sorts of platforms, you cannot lose any money nor win anything. You play casino games for fun only.
As their name suggests, social casinos allow you to socialize with other players while playing virtual casino games. You can communicate with other players, send them virtual gifts, and compete for virtual prizes. This is why many such apps are available on Facebook and other social media platforms.
The number of social media casino apps keeps increasing, and there are several reasons for that. First of all, as there’s no money involved, these apps are available even in places where online gambling is prohibited. Secondly, as there’s no risk attached, players are willing to give them a try. Whether they win or lose, it doesn’t matter much as long as they’ve had a good time.
Millennials Just Love Social Casinos
Social casinos are popular globally, with the United States and Latin America leading the way. As per research by Phoenix Marketing International, about 60% of American adults who play social casino games are aged between 21 and 34. This puts them squarely in the millennial demographic.
The most interesting part of millennials’ love for social casinos is their willingness to spend their money on in-app purchases. In fact, about 70% of them make at least one in-game purchase every month. Knowing this, it’s only logical to assume that social gamers are much more engaged than one would expect. Actually, one study found that they’re more engaged than the players who gamble online with real money.
Social Gamers Are MUCH More Engaged Than Real-Money Gamblers
The level of player participation is much higher in social gaming than in real-money internet gambling. A study showed that an active social gamer plays every two days, while a very active online gambler plays for real money once every four days. That said, social gamers have a level of participation that’s two times higher than when real-money gamblers are concerned.
The same study came to another interesting conclusion, which is that social media gamblers will continue playing after making a one-time payment. In fact, about 60% of the so-called one-time deposit gamers or OTDs, will continue playing social casino games after the initial deposit is spent.
In comparison, players who try themselves in online casinos for real money usually end up quitting after gambling away their first deposit. Actually, only about 7% of them will continue playing after spending their first deposit. Social gamers also tend to stick to playing a game much longer than gamblers. About 50% of players will remain active six months after starting their social casino adventure. When it comes to those who play games of chance for real money, only about 8% of them will become regulars.
Social Casino Universe to Keep on Expanding
In order to play an online casino game with real money, you need to put a bit of effort in order to set everything up. First, you need to register an account with a licensed gaming platform first, after which you will have to verify your account. Usually this involves providing proof of your identity. All this can take between a couple of minutes and a couple of hours. Finally, you need to make a deposit before you can finally start playing games.
With some social casinos, you don’t even have to register a seperate account in order to be able to play. Instead, you can sign in using your social media account and start playing ASAP. The simplicity is what’s making players fall in love with these sorts of platforms.
Further, they get to play casino games against their friends and like-minded people, without any risk of losing any money. Some researchers believe that social engagement is one of the main forces drawing players toward social casinos. A player wants to compete against other players, with the main motivation being to climb up the leaderboard.
With traditional casinos, you don’t play against your friends but against your rivals. The main goal isn’t entertainment but money.
For all these reasons, social casinos are getting much more engagement than their real-money counterparts. In order to keep up with them, real-money platforms will need to embrace their strategies, turning themselves into hubs where players would come to have fun.