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From NBC Sports Group (full press release): For Saturday’s primetime coverage, NBC Olympics’ Total Audience Delivery — calculating average minute viewing across broadcast, cable, and digital — had an average of 16.3 million viewers with an 9.6 household rating. Despite a successful night for the U.S. men’s and women’s track team in the respective 4×400-meter relays, Matthew Centrowitz winning the gold medal in the men’s 1500-meters — the first American to win gold since 1908 — and a Matt Lauer interview with disgraced Olympic swimmer Ryan Lochte, it was the lowest nightly ratings of the Rio Olympics.
From the final Saturday in London 2012, the night was down 25 percent in viewership and down 24 percent in household rating (21.8 million viewers/12.6 household rating on August 11, 2012) when it had aired solely on NBC.
Top local markets for NBC Olympics Sat. night: Columbus 13.7/25; Salt Lake 13.0/28; Ft. Myers 12.5/22; West Palm 12.1/21; Austin 11.6/22; Washington DC 11.3/24; Indianapolis 11.3/20; Portland 10.9/24; Minneapolis 10.8/24; San Francisco 10.7/23; Nashville 10.7/17
In the afternoon, Brazil’s historic gold-medal win over Germany in men’s soccer posted 1.78 overnight on NBCSN – best for Rio 2016 men’s soccer. Men’s soccer gold-medal final on NBCSN peaked at 2.73 overnight for game’s conclusion (on PKs) from 7-7:15pm ET.
Half-hours for “Rio 2016 Summer Olympics-Saturday” on NBC were, as follows:
9:00-9:30
Household rating/Share: 9.4/18
Viewers: 16.026 million
adults 18-34: 2.6 rating/14 share
adults 18-49: 3.8 rating/16 share
adults 25-54: 4.9 rating/17 share
9:30-10:00
Household rating/Share: 9.8/19
Viewers: 16.717 million
adults 18-34: 2.7 rating/15 share
adults 18-49: 4.1 rating/17 share
adults 25-54: 5.3 rating/18 share
10:00-10:30
Household rating/Share: 9.0/18
Viewers: 15.591 million
adults 18-34: 2.4 rating/13 share
adults 18-49: 4.0 rating/16 share
adults 25-54: 5.1 rating/17 share
10:30-11:00
Household rating/Share: 8.0/16
Viewers: 13.664 million
adults 18-34: 2.2 rating/12 share
adults 18-49: 3.6 rating/15 share
adults 25-54: 4.6 rating/16 share
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* AFF = Number of affiliates (stations) airing the program |
* CVG = percent of coverage in U.S. |
|
Saturday, August 20, 2016 |
|
PROGRAM |
AFF* |
CVG*
(PCT) |
HH/Share |
Viewers
(000) |
Adults
18-34 |
Adults
25-54 |
8-11 |
Network Average |
1.1/2 |
1623 |
0.2/1 |
0.3/1 |
0.5/2 |
8:00 |
Last Man Standing (r) |
242 |
93 |
1.3/3 |
1874 |
0.2/1 |
0.3/1 |
0.5/2 |
8:31 |
Dr. Ken (r) |
242 |
93 |
1.0/2 |
1383 |
0.2/1 |
0.3/1 |
0.4/1 |
9:00 |
20/20: In An Instant (r) |
242 |
93 |
1.1/2 |
1577 |
0.2/1 |
0.3/1 |
0.4/1 |
10:00 |
Boston EMS |
244 |
94 |
1.1/2 |
1656 |
0.2/1 |
0.3/1 |
0.5/2 |
|
PROGRAM |
AFF* |
CVG*
(PCT) |
HH/Share |
Viewers
(000) |
Adults
18-34 |
Adults
25-54 |
8-11 |
Network Average |
1.4/3 |
2079 |
0.1/1 |
0.3/1 |
0.5/2 |
8:00 |
Crimetime Saturday Rush Hour (f) |
253 |
94 |
1.1/2 |
1615 |
0.1/1 |
0.3/1 |
0.4/1 |
9:00 |
48 Hours (r) |
253 |
94 |
1.3/2 |
1820 |
0.1/1 |
0.3/1 |
0.4/1 |
10:00 |
48 Hours (r) |
254 |
94 |
2.0/4 |
2804 |
0.2/1 |
0.5/2 |
0.7/2 |
|
PROGRAM |
AFF* |
CVG*
(PCT) |
HH/Share |
Viewers
(000) |
Adults
18-34 |
Adults
25-54 |
8-11 |
Network Average |
9.1/18 |
15411 |
2.5/14 |
3.9/16 |
5.0/17 |
9:00 |
Rio Summer Olympics (s) (thru 11:03) |
242 |
94 |
9.0/18 |
15411 |
2.5/13 |
3.8/16 |
4.9/17 |
|
PROGRAM |
AFF* |
CVG*
(PCT) |
HH/Share |
Viewers
(000) |
Adults
18-34 |
Adults
25-54 |
8-10 |
Network Average |
0.7/1 |
1086 |
0.2/1 |
0.3/1 |
0.4/1 |
8:00 |
Hotel Hell (r) |
250 |
94 |
0.6/1 |
995 |
0.2/1 |
0.3/1 |
0.4/1 |
9:00 |
Hotel Hell (r) |
250 |
94 |
0.7/1 |
1177 |
0.2/1 |
0.4/2 |
0.4/2 |
|
PROGRAM |
HH/Share |
Viewers
(000) |
Adults
18-34 |
Adults
25-54 |
8-11 |
Network Average |
0.4/1 |
782 |
|
0.3/1 |
|
6:55 |
Crónicas de Sábado |
0.7/2 |
1043 |
|
0.3/2 |
|
7:55 |
Fútbol Mexicano Tigres vs. Pachuca (s) |
0.4/1 |
710 |
|
0.3/1 |
|
9:57 |
Fútbol Mexicano Guadalajara vs. Atlas (s) (thru 12:02am) |
0.6/1 |
1035 |
|
0.4/2 |
|
|
PROGRAM |
HH/Share |
Viewers
(000) |
Adults
18-34 |
Adults
25-54 |
8-11 |
Network Average |
0.3/1 |
611 |
|
0.2/1 |
|
7:00 |
Cine Soy un Prófugo (1946) |
0.3/1 |
503 |
|
0.2/1 |
|
9:00 |
Cine Juego de Asesinos (2011) |
0.3/1 |
619 |
|
0.2/1 |
|
Sub-Demo Breakdowns – Saturday 8/20/16
“Boston EMS” (ABC)
Women 18-34: 0.2/1
Men 18-34: 0.1/1
Women 18-49: 0.4/2
Men 18-49: 0.3/1
“Rush Hour” (CBS)
Women 18-34: 0.2/1
Men 18-34: 0.1/0
Women 18-49: 0.3/1
Men 18-49: 0.3/1
“Rio Summer Olympics” (NBC)
Women 18-34: 2.5/13
Men 18-34: 2.5/14
Women 18-49: 3.8/15
Men 18-49: 3.8/16
“Rio Summer Olympics” (USA)
Women 18-34: 0.16
Men 18-34: 0.13
Women 18-49: 0.18
Men 18-49: 0.20
“UFC 202 Prelims” (FS1)
Women 18-34: 0.36
Men 18-34: 0.86
Women 18-49: 0.40
Men 18-49: 0.89
“NASCAR Sprint Cup Series: Bass Pro Shops NRA Night Race” (NBCSN)
Women 18-34: 0.38
Men 18-34: 0.32
Women 18-49: 0.53
Men 18-49: 0.75
“NFL Preseason Football: Baltimore @ Indianapolis” (NFLN)
Women 18-34: 0.15
Men 18-34: 0.45
Women 18-49: 0.18
Men 18-49: 0.51
“NFL Preseason Football: Kansas City @ Los Angeles” (NFLN)
Women 18-34: 0.17
Men 18-34: 0.34
Women 18-49: 0.18
Men 18-49: 0.40
For the entire week of August 15-21, 2016 in Total Day (8 p.m. to 5:59 a.m.), Adult Swim is up +1 percent in total viewership (0.982 million vs. 0.973 million) and up +3 percent among Adults 18-49 (574,000 vs. 556,000) from one week earlier; the network is also down -13 percent in total viewership (0.982 million vs. 1.133 million) and down -9 percent among Adults 18-49 (574,000 vs. 654,000) from the same week one year ago (August 17-23, 2015). (https://programmingins.wpengine.com/?p=10420)
|
PROGRAM |
HH |
Viewers
(000) |
8:00 |
King of the Hill (r) |
0.50 |
781 |
0.25 |
8:30 |
King of the Hill (r) |
0.45 |
672 |
0.25 |
9:00 |
Rick & Morty (r) |
0.49 |
803 |
0.34 |
9:30 |
American Dad (r) |
0.62 |
1013 |
0.43 |
|
10:00 |
The Cleveland Show (r) |
0.80 |
1230 |
0.54 |
10:30 |
Family Guy (r) |
1.01 |
1545 |
0.66 |
11:00 |
Family Guy (r) |
|
1536 |
0.69 |
TOONAMI – SATURDAY, AUGUST 20, 2016
|
PROGRAM |
Viewers
(000) |
A1849
(000) |
11:30 |
Dragon Ball Z Kai |
1276 |
0.61 |
773 |
12:00a |
One-Punch Man |
1077 |
0.50 |
635 |
12:30a |
Mobile Suit Gundam: Iron-Blooded Orphans |
822 |
0.41 |
524 |
1:00a |
Hunter X Hunter |
771 |
0.40 |
504 |
|
1:30a |
Naruto: Shippuden |
706 |
0.37 |
464 |
2:00a |
One Piece |
621 |
0.30 |
380 |
2:30a |
Parasyte: The Maxim (r) |
530 |
0.24 |
300 |
|
PROGRAM |
Viewers
(000) |
3:00a |
Rick & Morty (r) |
575 |
0.26 |
3:30a |
American Dad (r) |
567 |
0.25 |
4:00a |
Infomercials (r) |
506 |
0.22 |
4:15a |
Off the Air (r) |
460 |
0.19 |
|
4:30a |
The Cleveland Show (r) |
513 |
0.21 |
5:00a |
King of the Hill (r) |
555 |
0.24 |
5:30a |
King of the Hill (r) |
553 |
0.24 |
Source: Live+Same Day data, Nielsen Media Research