Saturday Final Nationals: Rio 2016 Summer Olympics on NBCUniversal Sinks to its Lowest Nightly Marks

From NBC Sports Group (full press release): For Saturday’s primetime coverage, NBC Olympics’ Total Audience Delivery — calculating average minute viewing across broadcast, cable, and digital — had an average of 16.3 million viewers with an 9.6 household rating. Despite a successful night for the U.S. men’s and women’s track team in the respective 4×400-meter relays, Matthew Centrowitz winning the gold medal in the men’s 1500-meters — the first American to win gold since 1908 — and a Matt Lauer interview with disgraced Olympic swimmer Ryan Lochte, it was the lowest nightly ratings of the Rio Olympics.

From the final Saturday in London 2012, the night was down 25 percent in viewership and down 24 percent in household rating (21.8 million viewers/12.6 household rating on August 11, 2012) when it had aired solely on NBC.

Top local markets for NBC Olympics Sat. night: Columbus 13.7/25; Salt Lake 13.0/28; Ft. Myers 12.5/22; West Palm 12.1/21; Austin 11.6/22; Washington DC 11.3/24; Indianapolis 11.3/20; Portland 10.9/24; Minneapolis 10.8/24; San Francisco 10.7/23; Nashville 10.7/17

In the afternoon, Brazil’s historic gold-medal win over Germany in men’s soccer posted 1.78 overnight on NBCSN – best for Rio 2016 men’s soccer. Men’s soccer gold-medal final on NBCSN peaked at 2.73 overnight for game’s conclusion (on PKs) from 7-7:15pm ET.

Half-hours for ‬“Rio 2016 Summer Olympics-Saturday” on NBC were, as follows:

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
	Saturday, August 20, 2016
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			1.1/2	1623	0.2/1	0.3/1	0.5/2
8:00	Last Man Standing (r)	242	93	1.3/3	1874	0.2/1	0.3/1	0.5/2
8:31	Dr. Ken (r)	242	93	1.0/2	1383	0.2/1	0.3/1	0.4/1
9:00	20/20: In An Instant (r)	242	93	1.1/2	1577	0.2/1	0.3/1	0.4/1
10:00	Boston EMS	244	94	1.1/2	1656	0.2/1	0.3/1	0.5/2
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			1.4/3	2079	0.1/1	0.3/1	0.5/2
8:00	Crimetime Saturday Rush Hour (f)	253	94	1.1/2	1615	0.1/1	0.3/1	0.4/1
9:00	48 Hours (r)	253	94	1.3/2	1820	0.1/1	0.3/1	0.4/1
10:00	48 Hours (r)	254	94	2.0/4	2804	0.2/1	0.5/2	0.7/2
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			9.1/18	15411	2.5/14	3.9/16	5.0/17
9:00	Rio Summer Olympics (s) (thru 11:03)	242	94	9.0/18	15411	2.5/13	3.8/16	4.9/17
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-10	Network Average			0.7/1	1086	0.2/1	0.3/1	0.4/1
8:00	Hotel Hell (r)	250	94	0.6/1	995	0.2/1	0.3/1	0.4/1
9:00	Hotel Hell (r)	250	94	0.7/1	1177	0.2/1	0.4/2	0.4/2
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			0.4/1	782		0.3/1
6:55	Crónicas de Sábado			0.7/2	1043		0.3/2
7:55	Fútbol Mexicano Tigres vs. Pachuca (s)			0.4/1	710		0.3/1
9:57	Fútbol Mexicano Guadalajara vs. Atlas (s) (thru 12:02am)			0.6/1	1035		0.4/2
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			0.3/1	611		0.2/1
7:00	Cine Soy un Prófugo (1946)			0.3/1	503		0.2/1
9:00	Cine Juego de Asesinos (2011)			0.3/1	619		0.2/1

Sub-Demo Breakdowns – Saturday 8/20/16

For the entire week of August 15-21, 2016 in Total Day (8 p.m. to 5:59 a.m.), Adult Swim is up +1 percent in total viewership (0.982 million vs. 0.973 million) and up +3 percent among Adults 18-49 (574,000 vs. 556,000) from one week earlier; the network is also down -13 percent in total viewership (0.982 million vs. 1.133 million) and down -9 percent among Adults 18-49 (574,000 vs. 654,000) from the same week one year ago (August 17-23, 2015). (https://programmingins.wpengine.com/?p=10420)

	PROGRAM	HH	Viewers (000)	A18-49 rating
8:00	King of the Hill (r)	0.50	781	0.25
8:30	King of the Hill (r)	0.45	672	0.25
9:00	Rick & Morty (r)	0.49	803	0.34
9:30	American Dad (r)	0.62	1013	0.43
10:00	The Cleveland Show (r)	0.80	1230	0.54
10:30	Family Guy (r)	1.01	1545	0.66
11:00	Family Guy (r)		1536	0.69

TOONAMI – SATURDAY, AUGUST 20, 2016

	PROGRAM	Viewers (000)	A1849 rating	A1849 (000)
11:30	Dragon Ball Z Kai	1276	0.61	773
12:00a	One-Punch Man	1077	0.50	635
12:30a	Mobile Suit Gundam: Iron-Blooded Orphans	822	0.41	524
1:00a	Hunter X Hunter	771	0.40	504
1:30a	Naruto: Shippuden	706	0.37	464
2:00a	One Piece	621	0.30	380
2:30a	Parasyte: The Maxim (r)	530	0.24	300

	PROGRAM	Viewers (000)	A1849 rating
3:00a	Rick & Morty (r)	575	0.26
3:30a	American Dad (r)	567	0.25
4:00a	Infomercials (r)	506	0.22
4:15a	Off the Air (r)	460	0.19
4:30a	The Cleveland Show (r)	513	0.21
5:00a	King of the Hill (r)	555	0.24
5:30a	King of the Hill (r)	553	0.24

Source: Live+Same Day data, Nielsen Media Research