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Season High in the Overnights for NBC’s ‘American Ninja Warrior’

ABC Tops Night but NBC Could be Poised for Victory in Adults 18-49

MONDAY, JULY 10, 2017

Household Rating/Share
ABC: 3.4/ 6, NBC: 3.0/ 5, CBS: 2.5/ 4, Fox: 1.9/ 3, CW: 0.7/ 1

-Percent Change from the Year-Ago Evening:
CBS: – 4, NBC: – 6, CW: -12, Fox: -14, ABC: -19

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Ratings Breakdown:
“American Ninja Warrior” on NBC rose to a season high, with a 3.5 rating/6 share in the household overnights from 8-10 p.m. ET. Comparably, that was 17 percent below competing “The Bachelorette” on ABC (4.2/ 7), but it could still be enough to dominate the two-hour block in the young adult demographics. “American Ninja Warrior” was also on par with the 3.7/ 6 on the year-ago evening (while “The Bachelorette” slipped by 19 percent from the 5.2/ 9).

Also original last night was recent Fox entry “Superhuman,” which dipped to a series low 1.5/ 2 from 9-10 p.m. Comparably, that was 35 percent below the 2.3/ 4 for lead-in “So You Think You Can Dance.”

At 10 p.m., NBC reality/competition “Spartan: Ultimate Team Challenge” dropped by 40 percent in households from lead-in “American Ninja Warrior,” with a 2.1/ 4.

What follows is the half-hour breakdown for Monday, July 10, 2017:

8:00 p.m.
ABC – “The Bachelorette”: 4.4/ 8 (#1)
CBS – “Kevin Can Wait” (R): 2.6/ 5 (#3)
NBC – “American Ninja Warrior”: 3.5/ 6 (#2)
Fox – “So You Think You Can Dance”: 2.3/ 4 (#4)
CW – “Supergirl” (R): 0.7/ 1 (#5)

8:30 p.m.
ABC – “The Bachelorette”: 4.1/ 7 (#1)
CBS – “Man With a Plan” (R): 2.4/ 4 (#3)
NBC – “American Ninja Warrior”: 3.5/ 6 (#2)
Fox – “So You Think You Can Dance”: 2.3/ 4 (#4)
CW – “Supergirl” (R): 0.6/ 1 (#5)

9:00 p.m.
ABC – “The Bachelorette”: 4.1/ 7 (#1)
CBS – “Mom” (R): 2.7/ 5 (#3)
NBC – “American Ninja Warrior”: 3.5/ 6 (#2)
Fox – “Superhuman”: 1.5/ 2 (#4)
CW – “Whose Line is it Anyway?” (R) 0.7/ 1 (#5)

9:30 p.m.
ABC – “The Bachelorette”: 4.2/ 7 (#1)
CBS – “Life in Pieces” (R): 2.3/ 4 (#3)
NBC – “American Ninja Warrior”: 3.5/ 6 (#2)
Fox – “Superhuman”: 1.5/ 3 (#4)
CW – “Whose Line is it Anyway?” (R) 0.6/ 1 (#5)

10:00 p.m.
ABC – “The Gong Show” (R): 1.8/ 3 (#3)
CBS – “Scorpion” (R): 2.4/ 4 (#1)
NBC – “Spartan: Ultimate Team Challenge”: 2.3/ 4 (#2)

10:30 p.m.
ABC – “The Gong Show” (R): 1.5/ 3 (#3)
CBS – “Scorpion” (R): 2.5/ 5 (#1)
NBC – “Spartan: Ultimate Team Challenge”: 2.0/ 4 (#2)

Source: Nielsen Media Research

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  1. FROM NBC
    NBC WINS MONDAY AMONG THE BIG 4 NETS IN 18-49 & TOTAL VIEWERS

    VERSUS HIGH-RATED “HOME RUN DERBY” COMPETITION ON ESPN, “NINJA” GROWS +27% VS. LAST WEEK IN 18-49 AND TIES AS THE #1 SHOW OF THE NIGHT ON THE BIG 4

    “SPARTAN” DOMINATES AMONG ABC, CBS & NBC AT 10 P.M.

    Monday Primetime Results:

    NBC wins Monday night among the Big 4 networks in 18-49 and total viewers.

    “American Ninja Warrior” (1.4/6 in 18-49, 5.6 million viewers overall from 8-10 p.m. ET):
    · Grows +27% versus last week’s holiday-impacted telecast (1.4 vs. 1.1).
    · Despite last night’s high-rated “Home Run Derby” competition on ESPN, increases week to week in total viewers by +9% (5.566 million vs. 5.085 million).
    · Ties as the #1 show of the night on ABC, CBS, NBC or Fox in adults 18-49.
    · Will add substantial viewership via time-shifting – last week’s “Ninja” grew by +23% in 18-49 (from a 1.06 rating to a 1.30) and +762,000 viewers overall (5.1 million to 5.8 million) going from “live plus same day” Nielsens to L+3, for the biggest L+3 lifts of the night on the Big 4 networks in 18-49 rating and percentage and total viewers
    · Upscale: Last summer, “Ninja” delivered a solid upscale audience, indexing at a 122 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).

    “Spartan: Ultimate Team Challenge” (1.0/4 in 18-49, 3.9 million viewers overall from 10-11 p.m. ET):
    · Wins the 10 p.m. hour among ABC, CBS and NBC in adults 18-49, total viewers and every other key measure.
    · Increases +25% versus last week’s holiday-impacted rating in 18-49 (1.0 vs. 0.8).
    · Despite last night’s high-rated “Home Run Derby” competition, grows week to week in total viewers by +13% (3.913 million vs. 3.453 million).
    · Grows +10% versus where the show ended its run last summer in 18-49 (1.0 vs. 0.9 for the “Spartan” finale from 8-10 p.m. on Thursday, July 21, 2016) and +21% in total viewers (3.913 million vs. 3.225 million).
    · Will add significant viewership via time-shifting and VOD – last week’s : “Spartan” increased by +20% in 18-49 (0.82 to 0.98) and +523,000 viewers overall (3.5 million to 4.0 million) going from L+SD to L+3.
    · Upscale: Last summer, “Spartan” generated a strong upscale audience, indexing at a 123 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).

    In Late-Night Metered Markets Monday Night:

    · In Nielsen’s 56 metered markets, household results were: “The Tonight Show Starring Jimmy Fallon,” 1.7/5 with an encore; “Late Show with Stephen Colbert,” 2.5/6; and ABC’s “Jimmy Kimmel Live,” 1.5/4.

    · In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show Starring Jimmy Fallon,” 0.6/3 with an encore; “Late Show,” 0.4/2; and “Jimmy Kimmel Live,” 0.4/2.

    · From 12:35-1:05 a.m. ET, ABC’s “Nightline” averaged a 1.0/3 in metered-market households and a 0.2/2 in 18-49 in the Local People Meters.

    · From 12:35-1:35 a.m. ET, ratings were: “Late Night with Seth Meyers,” 0.9/3 in metered-market households with an encore; CBS’s “Late Late Show,” 1.0/4 with an encore. In the 25 markets with Local People Meters, averages were: “Late Night,” 0.3/2 in 18-49 with an encore; “Late Late Show,” 0.2/2 with an encore.

    · At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.5/2 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

    NOTE: Primetime results are based on “fast affiliate time period” data from Nielsen Media Research. All ratings are “live plus same day” unless otherwise indicated.