Series Low Overnights for Four of the Six New Midseason Entries

THURSDAY 4/28/16

Household Rating/Share
ABC and CBS: 4.9 rating/8 share, NBC: 2.8/ 5, Fox: 2.0/ 3, CW: 1.2/ 2

Percent Change from the Year-Ago Evening:
CW: +33, ABC and CBS: -14 each, NBC: -18, Fox: -20

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Ratings Breakdown:
The overnight household ratings continued to slip for four of the six midseason launches: “Strong” and “Game of Silence” on NBC, “American Grit” on Fox and CBS’ “Rush Hour,” which all sunk to series lows. Reality/competition “Strong” opened the evening for NBC with a 1.8 rating/3 share in the household overnights at 8 p.m. (#4), which slipped by 10 percent from the 2.0/ 3 one week earlier and 14 percent from a repeat of “The Blacklist” on the year-ago evening (2.4/ 4 on 4/28/15).

Next on NBC was “The Blacklist” at a solid (and second place) 5.0/ 8 at 9 p.m., which increased from the second-half-hour of lead-in “Strong” (1.7/ 3) by 194 percent. And “Game of Silence” followed with a third-place 2.1/ 3 at 10 p.m., which dropped by nine percent from the 2.1/ 3 one week earlier and 40 percent from a Thursday 10 p.m. airing of “Dateline” on the year-ago evening (2.4/ 4 on 4/28/15).

Fox’s “American Grit,” also a reality competition, scored a mere 1.3/ 2 in the household overnights at 9 p.m., which was one-tenth of a rating point (or seven percent) below the 1.4/ 2 one week earlier. Failed detective drama “Backstrom,” starring Rainn Wilson, averaged a 2.0/ 3 in this time period on the year-ago evening.

Comparably, “American Grit” slipped by 54 percent from lead-in “Bones” #3: 2.8/ 5 at 8 p.m.).

“Rush Hour” on CBS, meanwhile, finished second at 10 p.m. with a 2.6/ 5 in the household overnights, which dropped from lead-in “2 Broke Girls” (#3: 4.2/ 7 at 9:30 p.m.) by 38 percent. Comparably, this was a hefty 47 percent below the 4.9/ 9 for “Elementary” on the year-ago evening.

“The Big Bang Theory” on CBS, of course, led the night with a 9.3/16 in households at 8 p.m. Next was “The Odd Couple” at a second-place 5.1/ 8 at 8:30 p.m., which will begin also airing on Monday at 9:30 p.m. ET next week, followed by “Mom” at a dominant 5.3/ 9 in the 9 p.m. half-hour.

Elsewhere, it was Thursday household overnight business as usual for ABC with its line-up of “Grey’s Anatomy” (#2: 6.1/10), “Scandal” (#1: 5.0/ 8) and recently entry “The Catch” (#21: 3.6/ 6), which dropped from “Scandal” by 28 percent. And The CW featured “D.C. Legends of Tomorrow” (#5: 1.4/ 2) and “The 100” (#5: 0.9/ 1), which were also at typical overnight levels.

Source: Nielsen Media Research