Slight Boosts for ‘The Vampire Diaries’ and ‘The Originals’ in Crossover on CW Friday

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1. FROM NBC

   “DATELINE NBC” GROWS +50% WEEK TO WEEK IN 18-49 TO HIT A FIVE-WEEK HIGH, TIES AS THE #1 SHOW OF THE NIGHT

   IN THE KEY NEWS DEMO OF ADULTS 25-54, “DATELINE” EQUALS ITS HIGHEST FRIDAY RATING IN NEARLY A YEAR

   JIMMY FALLON AND SETH MEYERS RANK #1-2 IN LATE-NIGHT IN THE LOCAL MARKETS WITH PEOPLE METERS

   Friday Primetime Results:

   “Dateline NBC” (1.2/4 in 18-49, 5.7 million viewers overall from 9-11 p.m. ET):

   · Grows +50% week to week in adults 18-49 (1.2 vs. 0.8 for last week’s 10-11 p.m. telecast) and adults 25-54 (1.8 vs. 1.2) and is up 1.4 million persons or +33% in total viewers (5.689 million vs. 4.268 million).

   · Hits five-week highs for a Friday telecast in adults 18-49 and total viewers (best since Jan. 22, 1.3 in 18-49, 5.844 million viewers overall).

   · Equals its highest Friday rating in nearly a year in the key news demo of adults 25-54 (1.8, matching “Dateline’s” best Friday rating since March 6, 2015, 1.9).

   · Wins the time period among the Big 4 networks in adults 18-49, adults 25-54 and other key demos.

   · Ties as the #1 show of the night on the Big 4 in adults 18-49 (1.2, tied with ABC’s “Shark Tank”).

   · Leads ABC’s “20/20” head to head from 10-11 p.m. in every key measure – adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

   · Will add substantial viewership via time-shifting — the prior week’s “Dateline” increased by +36% in 18-49 going from L+SD to L+3 (0.83 to 1.13) and 1.1 million persons in total viewers (4.3 million vs. 5.4 million).

   · Upscale: “Dateline” delivers a solid upscale audience, indexing at a 110 among adults 18-49 living in homes with $100K+ incomes.

   “Caught on Camera With Nick Cannon” (0.7/3 in 18-49, 3.5 million viewers overall from 8-9 p.m. ET):

   · Maintains its adults 18-49 rating half-hour to half-hour (0.7 vs. 0.7).

   · Finishes within 0.1 of the prior week’s adult 18-49 rating (0.7 vs. 0.8) and maintains 100% in women 25-54 (1.2 vs. 1.2).

   For the night, NBC finished within 0.1 of a point of #1 among the Big 4 in adults 18-49 and adults 25-54 and tied for #1 among those nets in women 18-49 and women 25-54.

   In Late-Night Metered Markets Friday Night:

   Jimmy Fallon and Seth Meyers were the #1-2 late-night shows in 18-49 in the 25 Nielsen markets with local people meters.

   · In adult 18-49 rating in the local people meters, Fallon (1.0) topped the combined results of CBS’s encore “Late Show with Stephen Colbert” (0.3) and ABC’s “Jimmy Kimmel Live” rebroadcast (0.4).

   · In 18-49 in the local people meters, Meyers’ encore(0.5) beat Colbert’s encore (0.3) and Kimmel’s rebroadcast (0.4), despite Meyers’ later start time.

   · In 18-49 in the local people meters, Carson Daly’s rebroadcast (0.3) beat CBS’s encore “Late Late Show with James Corden” (0.2) despite starting an hour later, tied “Nightline” (0.3) despite starting an hour later and tied Colbert (0.3) despite starting two hours later.

   · Fallon’s guests Friday night included Nathan Lane, Keri Russell and Mary Lynn Rajskub.

   · Meyers’ guests Friday included John Oliver, Aidy Bryant and April Bloomfield (encore).

   · Daly’s guest Friday included Stephen James, Lenny Abrahamson and musical guest Lower Dens (encore).

   · In Nielsen’s 56 metered markets, household results were: “The Tonight Show Starring Jimmy Fallon,” 3.0/7; “Late Show with Stephen Colbert,” 1.9/5 with an encore; and ABC’s “Jimmy Kimmel Live,” 1.6/4 with an encore.

   · In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show Starring Jimmy Fallon,”1.0/5; “Late Show,” 0.3/2 with an encore; and “Jimmy Kimmel Live,” 0.4/2 with an encore.

   · From 12:35-1:05 a.m. ET, ABC’s “Nightline” averaged a 1.2/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

   · From 12:35-1:35 a.m. ET, “Late Night with Seth Meyers” (1.4/5 in metered-market households with an encore) beat CBS’s “Late Late Show” (1.0/3 with an encore). In the 25 markets with Local People Meters, “Late Night” (0.5/4 in 18-49 with an encore) topped “Late Late Show” (0.2/1 with an encore).

   · At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.8/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

   NOTE: Primetime results are based on “fast affiliate time period” data from Nielsen Media Research. All ratings are “live plus same day” unless otherwise indicated.

2. Marc I really like you return family sitcom series poll I wrote a huge breakdown over there as I fun doing that. Fuller House was great by the way for anybody wondering about it.

   Pretty much the same old same old but there was some declines. Dr. Ken is really safe right now improving from Cristela and Neighbors doing the best since Malibu Country in that slot. Really surprised Ken hasn’t gone fractional yet and its doing better than the Tuesday comedies. Dr. Ken aired every episode on a Friday too so keep that in mind.

   Shark Tank has been overused and looks tired I think ABC should really think about bringing back TGIF and expand their comedy hour to two hours in another season or two.

   Dateline doing way better than Grimm in that slot just shows you that it’s time for NBC to pull the plug on Grimm at season’s end and think of a new strategy for NBC Fridays. Nick Cannon’s show has slipped below Undateable’s season average of 0.8 so this show isn’t working either there. Undateable has some more life here to stick around next season.

   I rarely talk about CW because I’m not sure how those Tribune negotiations are going but the crossover clearly helped The Originals. Both shows should actually be airing on Mondays instead of Fridays.

   • I like these polls, too, Marc. I had a hard time narrowing it down. I actually included Major Dad in my votes. I had forgotten about that show and I actually enjoyed it. I think it was on after Designing Women, maybe?

     I liked Cristela. I also liked Malibu Country and was surprised when it was cancelled.

     • Please give me suggestions for more polls and I will be happy to do them.

     • Major Dad was known for airing Mondays at 8:30 p.m. out of “Evening Shade.” “Designing Women” was on at 9:30 p.m. that night after “Murphy Brown.”

       • Oh yeah. I think I watched all four of those shows on Mondays. I like Evening Shade as well.

     • It was really hard narrowing it down I ended up choosing The Facts of Life, Family Ties, and Step By Step but there were way more options that I would’ve chosen. Major Dad I believe was on in the same block as Designing Women on CBS Mondays. That was a pretty enjoyable show and I think that’s another one that they could easily reboot as that concept of a military dad raising a family is relatable to today’s times.

       I actually liked both Cristela and Malibu Country way more than Ken. Malibu Country’s cancellation was a complete surprise to me and I think they could’ve kept Cristela, I think had ABC ran a two-hour block they could’ve kept it.

       • Needless to say, I vote for “NO MORE REMAKES”!!!! 😉 😀

3. I still feel Mysteries of Laura would be a legit option for the night for NBC

   I haven’t seen the VD/TO crossover event yet. I hope it’s good at least.

   • Laura would be a legit option for NBC Fridays but they need to make sure they replace it on Wednesdays with a procedural that’s going to get around the same amount of viewers or skew younger in the demo leading off the night. If they can’t do that then they better leave Laura on Wednesdays.

     • They have Chicago Law in development. When push comes to shove, they could just shove SVU back to the 8PM hour and you have a Dick Wolf bonanza on Wednesday

       • That’s probably their plan because unless they utilize a Chicago show on a Thursday the only room they have left is Wednesdays at 8pm. I know for sure Chicago Law will likely what Chicago Med did in its freshman year so that would be the only option to go there but I think Chicago Law isn’t going to be ready for midseason so they will need something to take residence there in the fall.

         • Very true. Their list of dramas they have in development is available on a few websites as well as their comedies.

           FOX appears to be the network entering the NBC style decline followed by ABC.

           • I see some candidates here as it will be interesting to see what they do with Laura but I think you’re right about your Chicago Law prediction.

             Yeah FOX is on a dangerous decline I think their decline is already looking worse than NBC’s because they don’t have too much going for them and it will look a lot worse without Idol next year. ABC is entering that territory as well as TGIT falling off now has really turned the network upside down they will need to go into complete rebuild like NBC did the last few years.

             CBS is next as well, they’ve started to fall off since last season and it’s only going to get worse for them over the next few years.

             • NBC only looks better because of sports. Scripted-wise, they are as devoid of assets.

           • Totally agree with you this time .)

             FOX and NBC are on the edge of becoming meaningless, ABC isn’t far behind (especially with the new woman committing schedule suicide by renewing 15 shows!) and sadly CBS will be left to turn off the light on what used to be a great industry. 🙁

         • You’d think NBC would have learned from the era when they relied entirely too much on Law and Order and its clones and dropped down an endless chute…

     • That’s a really low target you want them to aim at. Then again, we’re talking Greenblatt and Co.

4. FRIDAY 2/26/2016 FINAL NATIONALS: CW Draws Best Viewership of 2-Hour Friday Vampire Drama Block with Crossover http://programminginsider.com/?p=5809