Posted in:

Sunday Final Nationals: Increased Growth for ‘Little Big Shots’ in Time Slot Premiere on NBC

NBC's 'The Carmichael Show' Reaches Series-Highs, UniMas+Univision Deportes Delivers Top Rated Regular Season Club Soccer Match on TV in Six Years

AMC was once again victorious on Sunday night in all key demos (2.4 adults 18-49 rating, 1.9 adults 18-34 rating, 2.8 adults 25-54 rating) with “The Walking Dead”. But it was NBC’s revamped Sunday lineup — with an average of 7.79 million — that won prime time among total viewers. It’s the first time NBC has won an in-season Sunday outright among solely the broadcast networks in adults 18-49 with a full night of entertainment series programming (which means not counting sports like the NFL) in nearly 12 years (since April 8, 2004 with “Dateline,” a repeat “Law & Order: Criminal Intent” and “Crossing Jordan”). It’s also the first time NBC has won an in-season Sunday night among the broadcast networks in total viewers with a full night of entertainment series programming in nearly 12 years (since May 16, 2004 with “Dateline,” “L&O: Criminal Intent” and “Crossing Jordan”).

The regular-slot premiere of “Little Big Shots” was NBC’s most-watched Sunday night regularly-scheduled entertainment telecast (excluding post-Super Bowl shows) in more than a decade, since “Law & Order: Criminal Intent” on March 13, 2005 (15.715 million). It increased its total audience by +17 percent from its Mar. 8 preview.

Unsurprisingly, NBC has already renewed “Little Big Shots” for a second season.

The regular-slot second-season premiere of NBC sitcom “The Carmichael Show” set series records in 18-49 and total viewers. With the assistance of its “Little Big Shots” lead-in, it topped the prior record by +17 percent in 18-49 (1.4 vs. 1.2 on Wednesday, Sept. 2, 2015).

Univision Deportes delivered strong ratings for El Súper Clásico soccer match between Chivas and Guadalajara that aired on UniMás. The match was the highest rated regular season club soccer match on any network, regardless of language, among total viewers and adults 18-49, since 2010. The match’s audience from UniMás and Univision Deportes combined to average 2.914 million total viewers and 1.773 million adults 18-49. On that night, UDN (Univision Deportes Network) ranked as the second most-watched cable sports network, regardless of language, in primetime among total viewers and adults 18-49, outperforming Fox Sports 1, NBC Sports Network and ESPN2.

For those who tuned into at least six minutes of the match, the telecast reached 4.7 million total viewers and 2.9 million adults 18-49, outperforming all NBA games on ESPN and NHL matches on NBC for the current season-to-date. The telecast also grew +1 percent among Total Viewers 2+ and +5 percent among Adults 18-49 from the Clausura 2015 Súper Clásico on Univision Deportes.

Source: Nielsen fast ratings, NPM, L+SD data

ADDITIONAL HIGHLIGHTS

Coverage of El Súper Clásico match made UniMás the No. 1 broadcast station during the time period (9:15pm-11:30pm ET, live across time zones) among:
· Adults 18-49 in Los Angeles, Houston, Dallas and Phoenix
· Adults 18-34 in Los Angeles, Houston, Dallas, Phoenix and Sacramento

El Súper Clásico was the No.1 broadcast program of the day among:
· Adults 18-49 in Los Angeles and Phoenix
· Adults 18-34 in Phoenix

For mobile users, you may scroll this table horizontally.



































Programming Insider Sunday, March 13, 2016
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
7-11 Network Average 2.7/5 4394 0.7/3 1.1/4 1.4/4
7:00 America’s Funniest Home Videos 3.3/6 5786 0.7/3 1.1/4 1.5/5
8:00 Once Upon a Time 2.6/4 4313 0.9/4 1.3/4 1.6/4
9:00 The Family 2.3/4 3517 0.5/2 0.8/2 1.1/3
10:00 Quantico 2.5/5 3961 0.7/3 1.1/3 1.4/4
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
7-11 Network Average 4.0/7 6342 0.5/2 0.9/3 1.4/4
12:00 Inside College Basketball 1335 0.16 0.27 0.41
12:30 College Basketball: Atlantic 10 Basketball Championship St. Joseph’s vs. Virginia Commonwealth (s) 1356 0.22 0.34 0.44
2:46 Tournament Central (s) 1455 0.22 0.35 0.48
3:00 College Basketball: Big Ten Basketball Championship Purdue vs. Michigan State (s) 3249 0.58 0.86 1.11
5:15 Tournament Central (s) 3492 0.78 1.04 1.29
5:30 NCAA Basketball Championship Selection Show (s) 5245 1.01 1.47 1.82
7:30 60 Minutes 5.4/10 8742 0.7/3 1.2/4 1.9/5
8:30 Scorpion (r) 3.0/5 4754 0.4/2 0.7/2 1.0/3
10:00 CSI: Cyber (f) 4.1/7 6322 0.4/2 1.0/3 1.3/4
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
7-11 Network Average 4.6/8 7795 0.9/4 1.5/5 2.2/6
7:00 Little Big Shots (r) 4.6/8 7589 0.8/4 1.2/4 1.8/6
8:00 Little Big Shots 8.5/14 14999 1.7/7 2.8/9 4.0/11
9:00 The Carmichael Show 3.9/6 6486 0.9/3 1.4/4 2.0/5
9:30 The Carmichael Show (s) 2.7/4 4372 0.6/2 1.1/3 1.5/4
10:00 Hollywood Game Night 1.9/3 3161 0.4/2 0.8/3 1.1/3
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
7-10 Network Average 1.5/3 2500 0.8/3 1.1/4 1.2/3
7:00 Bordertown 1.3/2 2156 0.5/2 0.8/3 0.9/3
7:30 Bob’s Burgers 1.4/2 2279 0.8/4 1.0/4 1.2/4
8:00 The Simpsons 1.8/3 3073 1.1/5 1.3/5 1.5/4
8:30 Cooper Barrett’s Guide to Surviving Life 1.2/2 1952 0.7/3 0.8/3 1.0/3
9:00 Family Guy 1.8/3 2977 1.1/4 1.4/4 1.5/4
9:30 The Last Man on Earth 1.5/2 2564 0.8/3 1.1/3 1.2/3
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
7-11 Network Average 1.0/2 1640 0.6/2
7:00 Aqui y Ahora 0.7/1 1229 0.4/1
8:00 Nuestra Belleza 1.0/2 1823 0.6/2
10:18 Sal y Pimienta 1.0/2 1624 0.5/2
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8:30 Futbol Central 0.6/1 1179 0.5/2
9:20 Futbol Mexicano Guadalajara vs. America (s) (thru 11:37) 1.3/2 2914 1.4/4

Sub-Demo Breakdowns – Sunday 3/13/16

“America’s Funniest Home Videos” (ABC)
Women 18-34: 0.7/3
Men 18-34: 0.7/3
Women 18-49: 1.1/4
Men 18-49: 1.1/4

“Once Upon a Time” (ABC)
Women 18-34: 1.1/4
Men 18-34: 0.8/3
Women 18-49: 1.5/5
Men 18-49: 1.0/3

“The Family” (ABC)
Women 18-34: 0.6/2
Men 18-34: 0.4/1
Women 18-49: 1.0/3
Men 18-49: 0.6/2

“Quantico” (ABC)
Women 18-34: 0.8/3
Men 18-34: 0.5/2
Women 18-49: 1.3/4
Men 18-49: 0.9/3

“60 Minutes” (CBS)
Women 18-34: 0.6/3
Men 18-34: 0.7/3
Women 18-49: 1.2/4
Men 18-49: 1.3/5

“CSI: Cyber” (CBS)
Women 18-34: 0.4/2
Men 18-34: 0.4/2
Women 18-49: 1.1/3
Men 18-49: 0.9/4

“Little Big Shots” (NBC)
Women 18-34: 2.0/8
Men 18-34: 1.4/6
Women 18-49: 3.3/11
Men 18-49: 2.3/8

“Bordertown” (Fox)
Women 18-34: 0.5/2
Men 18-34: 0.6/3
Women 18-49: 0.6/2
Men 18-49: 0.9/3

“Bob’s Burgers” (Fox)
Women 18-34: 0.7/3
Men 18-34: 0.9/4
Women 18-49: 0.9/3
Men 18-49: 1.2/4

“The Simpsons” (Fox)
Women 18-34: 1.0/4
Men 18-34: 1.2/5
Women 18-49: 1.2/4
Men 18-49: 1.5/5

“Cooper Barrett’s Guide to Surviving Life” (Fox)
Women 18-34: 0.6/2
Men 18-34: 0.7/3
Women 18-49: 0.7/2
Men 18-49: 0.9/3

“Family Guy” (Fox)
Women 18-34: 1.0/4
Men 18-34: 1.2/5
Women 18-49: 1.2/4
Men 18-49: 1.6/5

“The Last Man on Earth” (Fox)
Women 18-34: 0.8/3
Men 18-34: 0.9/3
Women 18-49: 0.9/3
Men 18-49: 1.2/4

“The Walking Dead” (AMC)
Women 18-34: 4.63
Men 18-34: 5.22
Women 18-49: 5.57
Men 18-49: 6.35

“Talking Dead” (AMC)
Women 18-34: 1.81
Men 18-34: 1.76
Women 18-49: 2.32
Men 18-49: 2.35

“Democratic Presidential Town Hall-Ohio” (CNN)
Women 18-34: 0.32
Men 18-34: 0.52
Women 18-49: 0.38
Men 18-49: 0.69

“Shameless” (Showtime)
Women 18-34: 0.61
Men 18-34: 0.43
Women 18-49: 0.69
Men 18-49: 0.67

“Billions” (Showtime)
Women 18-34: 0.15
Men 18-34: 0.31
Women 18-49: 0.25
Men 18-49: 0.48

“Girls” (HBO)
Women 18-34: 0.28
Men 18-34: 0.15
Women 18-49: 0.23
Men 18-49: 0.21

Cable Rankings – Sunday 3/13/16
What follows are the top 20 most-watched shows in prime time on cable for Sunday, March 13:


  1. “The Walking Dead” (AMC, 9-10:02 p.m., 6.77 household rating): 12.530 million viewers (5.96 adults 18-49 rating)

  2. “Talking Dead” (AMC, 10:02-11:01 p.m., 2.84 household rating): 5.056 (2.34)

  3. “The Big Bang Theory” (TBS, 10-10:30 p.m.): 2.706 (0.93)

  4. “The Big Bang Theory” (TBS, 10:30-11 p.m.): 2.685 (0.98)

  5. “Democratic Presidential Town Hall-Ohio” (CNN, 8-10:02 p.m., 1.72 household rating): 2.664 million viewers (0.63 adults 18-49 rating)

  6. “The Big Bang Theory” (TBS, 9:30-10 p.m.): 2.660 (0.88)

  7. “Real Housewives of Atlanta” (Bravo, 8-9 p.m.): 2.522 (1.12)

  8. “The Walking Dead” (AMC, 8-9 p.m.): 2.454 (0.99)

  9. “The Big Bang Theory” (TBS, 9-9:30 p.m.): 2.438 (0.88)

  10. “Naked and Afraid” (Discovery, 10-11:03 p.m.): 2.278 (0.84)

  11. “The Big Bang Theory” (TBS, 8:30-9 p.m.): 2.270 (0.86)

  12. “K.C. Undercover” (Disney Channel, 8-8:30 p.m.): 2.144 (0.36)

  13. “Caribbean Life” (HGTV, 9:30-10 p.m.): 2.054 (0.44)

  14. “Caribbean Life” (HGTV, 9-9:30 p.m.): 2.002 (0.45)

  15. “Race for the White House” (CNN, 10:02-11:01 p.m., 1.30 household rating): 1.975 million viewers (0.42 adults 18-49 rating)

  16. “Liv and Maddie” (Disney Channel, 8:30-9 p.m.): 1.932 (0.32)

  17. “Family Guy” (Adult Swim, 10:30-11 p.m.): 1.930 (0.85)

  18. “Island Life” (HGTV, 10-10:30 p.m.): 1.843 (0.36)

  19. “Law & Order: SVU” (USA, 7-8 p.m.): 1.841 (0.62)

  20. “Island Life” (HGTV, 10:30-11 p.m.): 1.835 (0.38)


  • “Beachfront Bargain Hunt” (HGTV, 8:30-9 p.m.): 1.827 (0.43)

  • “Long Lost Family” (TLC, 10-11 p.m.): 1.801 (0.42)

  • “Shameless” (Showtime, 9:03-9:54 p.m.): 1.682 (0.68)

  • “Beachfront Bargain Hunt” (HGTV, 8-8:30 p.m.): 1.650 (0.43)

  • “Real Housewives of the Potomac” (Bravo, 9-10 p.m.): 1.565 (0.69)

  • “All-Star Academy” (Food Network, 9-10 p.m.): 1.546 (0.41)

  • “College Gamenight: Bracketology” (ESPN, 9:01-11:00 p.m., 1.05 household rating): 1.542 million viewers (0.64 adults 18-49 rating)

  • “30 for 30: Fantastic Lies” (ESPN, 9:01-11:00 p.m., 0.96 household rating): 1.474 million viewers (0.66 adults 18-49 rating)

  • “Long Island Medium” (TLC, 9-10 p.m.): 1.432 (0.36)

  • “On the Case with Paula Zahn” (ID, 10-11 p.m.): 1.241 (0.27)

  • “Futbol Mexicano: Guadalajara vs. America” (Univision Deportes, 9:20-11:35 p.m., 0.54 household rating): 1.184 million viewers (0.56 adults 18-49 rating)

  • “Guy’s Grocery Games” (Food Network, 8-9 p.m.): 1.180 (0.37)

  • “Bar Rescue” (Spike, 9-10 p.m.): 1.100 (0.49)

  • “Unusual Suspects” (ID, 9-10 p.m.): 1.099 (0.23)

  • “Billions” (Showtime, 10:01-10:57 p.m.): 1.093 (0.37)

  • “Cutthroat Kitchen” (Food Network, 10-11 p.m.): 1.058 (0.37)

  • “Intervention” (A&E, 10:00-11:01 p.m.): 0.898 (0.36)

  • “Hoarders” (A&E, 8-9 p.m.): 0.822 (0.30)

  • “Hollywood Medium” (E!, 10-11 p.m.): 0.784 (0.26)

  • “I Am Cait” (E!, 9-10 p.m.): 0.771 (0.32)

  • “Impractical Jokers” (truTV, 10-10:30 p.m.): 0.655 (0.34)

  • “Girls” (HBO, 10:00-10:27 p.m.): 0.479 (0.22)


Source: Live+Same Day data, Nielsen Media Research

Tagged with: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,