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Sunday Final Nationals: Positive Start for ‘Westworld’ on HBO

While NBC still won Sunday night overwhelmingly with “Sunday Night Football”, the game dipped to a multi-year low for a Week 4 SNF — a trend that each NBC NFL game this season has experienced thus far based on household ratings. Viewer interest most likely waned from the Pittsburgh Steelers (which led 22-0 over the Kansas City Chiefs after one quarter) having accomplished the most lopsided first quarter on SNF since 2007.

On cable, the new HBO sci-fi drama “Westworld” (from executive producers Jonathan Nolan, Lisa Joy, and J.J. Abrams; based on the 1973 film) debuted well with 3.3 million same-day multi-platform viewers, matching the audience that saw the debut of HBO’s ‘True Detective’ in January 2014. This marks a vast improvement from the premiere of the pay cable outlet’s most recent high-profile series ‘Vinyl’ (1.4 million in Jan. 2016) which has since been canceled after one season.

Source: Live+Same Day data, Nielsen Media Research

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Sunday, October 2, 2016
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
7-11 Network Average 2.5/4 3920 0.7/3 1.0/3 1.3/4
7:00 America’s Funniest Home Videos (p) 249 94 2.8/5 4713 0.6/3 1.0/3 1.3/4
8:00 Once Upon a Time 249 94 2.3/4 3713 0.8/3 1.1/4 1.4/4
9:00 Secrets and Lies 249 94 2.5/4 3687 0.6/2 0.9/3 1.2/3
10:00 Quantico 249 94 2.4/4 3565 0.6/2 1.0/3 1.2/4
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
7-11 Network Average 5.9/10 9328 0.7/3 1.2/4 1.8/5
7:00 60 Minutes 254 94 6.8/12 10699 0.8/4 1.3/5 2.0/6
8:00 NCIS: Los Angeles 254 94 7.1/12 11386 0.9/4 1.5/5 2.2/6
9:00 Madam Secretary (p) 254 94 5.8/9 9195 0.6/2 1.1/3 1.7/4
10:00 Elementary (p) 254 94 4.0/7 6032 0.4/2 0.8/3 1.2/3
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
7-11 Network Average 9.2/16 15753 4.9/20 5.8/19 6.7/18
7:30 Football Night in America 242 94 2.8/5 4589 1.2/5 1.5/5 1.8/5
7:53 Football Night in America 242 94 6.3/11 10907 3.0/13 3.6/13 4.3/13
8:22 Sunday Night Pre-Kick 242 94 8.8/15 15363 4.2/18 5.1/17 6.2/17
8:31 Sunday Night Football Kansas City @ Pittsburgh (thru 11:25) 242 94 10.3/18 18057 5.6/23 6.7/22 7.6/21
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
7-10 Network Average 5.7/10 9430 3.5/12 4.1/11
4:25 NFL Football Dallas @ San Francisco or Los Angeles @ Arizona or New Orleans @ San Diego (s) 13.1 22697 7.7
7:47 NFL Football Post-Gun (s) 8.1/15 13976 4.2/19 5.1/19 5.8/18
7:52 The OT 245 90 6.8/12 11562 3.4/15 4.3/15 4.9/15
8:00 The Simpsons 255 94 3.5/6 5997 2.0/8 2.6/9 3.0/8
8:30 Son of Zorn 255 94 2.3/4 3638 1.2/5 1.6/5 1.9/5
9:00 Family Guy 255 94 2.1/3 3468 1.3/5 1.7/5 1.9/5
9:30 The Last Man on Earth 255 94 1.6/3 2496 0.7/3 1.0/3 1.2/3
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
7-11 Network Average 1.0/2 1645 0.5/2
7:00 Sal y Pimienta 0.9/2 1485 0.4/2
8:00 La Banda 1.0/2 1649 0.6/2
10:00 Aqui y Ahora 1.0/2 1798 0.6/2
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
7-11 Network Average 0.2/0 419 0.2/1
7:00 Cine Cruzar La Frontera (2013) 0.3/1 611 0.2/1
9:00 La Embajada 0.2/0 265 0.1/0
10:03 Club de Cuervos 0.1/0 183 0.1/0

Sub-Demo Breakdowns – Sunday 10/02/16

“America’s Funniest Home Videos” (ABC)
Women 18-34: 0.7/3
Men 18-34: 0.5/2
Women 18-49: 1.1/4
Men 18-49: 0.8/3
Women 25-54: 1.4/4
Men 25-54: 1.1/3

“Once Upon a Time” (ABC)
Women 18-34: 1.0/4
Men 18-34: 0.7/3
Women 18-49: 1.4/4
Men 18-49: 0.9/3
Women 25-54: 1.7/5
Men 25-54: 1.1/3

“Secrets and Lies” (ABC)
Women 18-34: 0.7/3
Men 18-34: 0.4/2
Women 18-49: 1.2/4
Men 18-49: 0.6/2
Women 25-54: 1.7/4
Men 25-54: 0.8/2

“Quantico” (ABC)
Women 18-34: 0.8/3
Men 18-34: 0.4/2
Women 18-34: 1.2/4
Men 18-49: 0.7/3
Women 25-54: 1.6/4
Men 25-54: 0.9/3

“60 Minutes” (CBS)
Women 18-34: 0.8/3
Men 18-34: 0.9/4
Women 18-49: 1.3/5
Men 18-49: 1.4/5
Women 25-54: 1.9/6
Men 25-54: 2.0/6

“NCIS: Los Angeles” (CBS)
Women 18-34: 0.8/3
Men 18-34: 1.0/4
Women 18-49: 1.6/5
Men 18-49: 1.4/5
Women 25-54: 2.4/6
Men 25-54: 2.1/5

“Madam Secretary” (CBS)
Women 18-34: 0.6/2
Men 18-34: 0.7/3
Women 18-49: 1.2/4
Men 18-49: 0.9/3
Women 25-54: 1.9/5
Men 25!-54: 1.5/4

“Elementary” (CBS)
Women 18-34: 0.4/2
Men 18-34: 0.5/2
Women 18-49: 0.9/3
Men 18-49: 0.8/3
Women 25-54: 1.3/4
Men 25-54: 1.1/3

“Football Night in America” (NBC, 7:30)
Women 18-34: 0.8/4
Men 18-34: 1.6/7
Women 18-49: 1.0/4
Men 18-49: 1.9/7
Women 25-54: 1.3/4
Men 25-54: 2.3/7

“Football Night in America” (NBC, 7:53)
Women 18-34: 2.1/9
Men 18-34: 3.9/17
Women 18-49: 2.5/9
Men 18-49: 4.7/16

“Sunday Night Pre-Kick” (NBC)
Women 18-34: 3.1/13
Men 18-34: 5.4/23
Women 18-49: 3.7/12
Men 18-49: 6.6/22

“Sunday Night Football: Kansas City @ Pittsburgh” (NBC)
Women 18-34: 3.8/15
Men 18-34: 7.5/31
Women 18-49: 4.5/15
Men 18-49: 8.9/29

“The OT” (Fox)
Women 18-34: 2.5/11
Men 18-34: 4.3/19
Women 18-49: 3.1/11
Men 18-49: 5.5/19

“The Simpsons” (Fox)
Women 18-34: 1.5/6
Men 18-34: 2.5/11
Women 18-49: 2.0/7
Men 18-49: 3.3/11

“Son of Zorn” (Fox)
Women 18-34: 0.9/3
Men 18-34: 1.4/6
Women 18-49: 1.2/4
Men 18-49: 2.1/6

“Family Guy” (Fox)
Women 18-34: 1.0/4
Men 18-34: 1.6/6
Women 18-49: 1.2/4
Men 18-49: 2.1/6

“The Last Man on Earth” (Fox)
Women 18-34: 0.6/2
Men 18-34: 0.9/3
Women 18-49: 0.8/2
Men 18-49: 1.2/4

“Fear the Walking Dead” (AMC, 9:00)
Women 18-34: 1.18
Men 18-34: 1.13
Women 18-49: 1.61
Men 18-49: 1.56

“Fear the Walking Dead” (AMC, 9:59)
Women 18-34: 0.94
Men 18-34: 0.88
Women 18-49: 1.28
Men 18-49: 1.24

“Rob & Chyna” (E!)
Women 18-34: 1.33
Men 18-34: 0.36
Women 18-49: 1.05
Men 18-49: 0.34

“The Strain” (FX)
Women 18-34: 0.24
Men 18-34: 0.37
Women 18-49: 0.32
Men 18-49: 0.39

“Westworld” (HBO)
Women 18-34: 0.44
Men 18-34: 0.59
Women 18-49: 0.58
Men 18-49: 0.96

“Shameless” (Showtime)
Women 18-34: 0.42
Men 18-34: 0.27
Women 18-49: 0.51
Men 18-49: 0.48

“Ash vs. Evil Dead” (Starz)
Women 18-34: 0.10
Men 18-34: 0.22
Women 18-49: 0.16
Men 18-49: 0.27

Cable Rankings – Sunday 10/02/16

What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Sunday, October 2:

* Vwrs = Viewers in thousands; V-No = Prime time rank in viewers; D-No = Prime time rank in demo (adults 18-49)
V-No* D-No* Program Net Start Dur Vwrs* A1849
68 35 BOB’S BURGERS ADSM 9:00 PM 30 948 0.35
35 16 AMERICAN DAD ADSM 9:30 PM 30 1263 0.53
17 11 FAMILY GUY ADSM 10:00 PM 30 1573 0.62
12 10 FAMILY GUY ADSM 10:30 PM 30 1634 0.69
69 32 FEAR THE WALKING DEAD AMC 8:00 PM 60 943 0.37
1 1 FEAR THE WALKING DEAD AMC 9:00 PM 59 3671 1.59
2 2 FEAR THE WALKING DEAD AMC 9:59 PM 61 3048 1.26
8 9 REAL HOUSEWIVES OF NJ BRAVO 8:00 PM 60 1802 0.70
66 33 MANZOD WITH CHILDREN BRAVO 9:00 PM 30 974 0.36
88 94 CNN NEWSROOM CNN 7:00 PM 60 746 0.13
99 92 PARTS UNKNOWN: HANOI CNN 8:00 PM 60 671 0.15
77 68 PARTS UNKNOWN: NASHVILLE CNN 9:00 PM 60 828 0.23
100 39 COMEDY CENTRAL STAND-UP: KEVIN HART: LAUGH AT MY PAIN CMDY 10:30 PM 60 668 0.34
76 89 ALASKA: THE LAST FRONTIER DISC 7:00 PM 60 829 0.16
50 64 ALASKA: THE LAST FRONTIER DISC 8:00 PM 60 1156 0.23
49 59 ALASKA: THE LAST FRONTIER DISC 9:00 PM 120 1176 0.24
81 93 AUSTIN & ALLY DSNY 7:00 PM 30 782 0.14
60 84 LIV AND MADDIE DSNY 7:30 PM 30 1069 0.18
20 58 K.C. UNDERCOVER DSNY 8:00 PM 30 1426 0.25
34 81 BIZAARDVARK DSNY 8:30 PM 30 1283 0.19
30 73 BEST FRIENDS WHENEVER DSNY 9:00 PM 30 1358 0.21
45 80 STUCK IN THE MIDDLE DSNY 9:30 PM 30 1192 0.19
54 76 GIRL MEETS WORLD DSNY 10:00 PM 30 1130 0.21
52 67 LIV AND MADDIE DSNY 10:30 PM 30 1154 0.23
28 8 ROB & CHYNA E! 9:00 PM 61 1368 0.70
96 30 WAGS MIAMI E! 10:01 PM 59 696 0.39
80 79 GUY’S GROCERY GAMES FOOD 7:00 PM 60 788 0.20
43 36 GUY’S GROCERY GAMES FOOD 8:00 PM 60 1237 0.35
16 15 HALLOWEEN WARS 6 FOOD 9:00 PM 60 1576 0.55
62 45 WORST BAKERS IN AMERICA FOOD 10:00 PM 60 1025 0.31
58 99 FOX REPORT SUNDAY FOXNC 7:00 PM 60 1114 0.10
22 96 SPECIAL RPT W/BRET BAIER FOXNC 8:00 PM 60 1409 0.11
17 97 JUSTICE W/ JUDGE JEANINE FOXNC 9:00 PM 60 1573 0.11
47 98 FOX NEWS SUNDAY FOXNC 10:00 PM 60 1184 0.11
73 47 SUNDAY MOVIE: TITANIC FRFM 4:30 PM 270 870 0.29
72 42 SUNDAY MOVIE: THE NOTEBOOK FRFM 9:00 PM 180 884 0.33
53 19 FX MOVIE PRIME: CAPTAIN AMERICA: THE WINTER SOLDIER FX 6:59 PM 181 1139 0.45
79 34 THE STRAIN FX 10:00 PM 61 796 0.35
14 63 HALLMARK MOVIE: AUTUMN DREAMS HALL 7:00 PM 120 1619 0.23
3 41 CHESAPEAKE SHORES HALL 9:00 PM 60 2188 0.33
26 100 HMM ORIGINAL MOVIE: IRRESISTABLE BLUBERY FARM HMM 9:00 PM 120 1387 0.10
59 18 DEADPOOL HBO 7:10 PM 108 1079 0.49
32 14 BREAK HBO 8:58 PM 4 1321 0.56
7 7 WESTWORLD HBO 9:02 PM 68 1963 0.77
56 29 BREAK HBO 10:10 PM 6 1119 0.40
93 55 WESTWORLD HBO 10:16 PM 68 705 0.26
57 74 AMERICAN PICKERS HIST 7:00 PM 60 1117 0.21
24 75 AMERICAN PICKERS HIST 8:00 PM 60 1394 0.21
23 60 AMERICAN PICKERS HIST 9:00 PM 57 1395 0.24
31 52 AMERICAN PICKERS XTRA HIST 9:57 PM 3 1357 0.27
67 53 OZZY & JACK’S WORLD DETOUR HIST 10:00 PM 63 957 0.26
46 50 HOUSE HUNTERS HGTV 7:00 PM 30 1185 0.28
28 43 HOUSE HUNTERS HGTV 7:30 PM 30 1368 0.33
11 23 BEACHFRONT BARGAIN HUNT HGTV 8:00 PM 30 1674 0.43
13 21 BEACHFRONT BARGAIN HUNT HGTV 8:30 PM 30 1626 0.44
19 31 CARIBBEAN LIFE HGTV 9:00 PM 30 1532 0.38
21 37 CARIBBEAN LIFE HGTV 9:30 PM 30 1421 0.34
38 44 ISLAND HUNTERS HGTV 10:00 PM 30 1252 0.32
37 46 ISLAND HUNTERS HGTV 10:30 PM 30 1260 0.29
74 61 48 HOURS ON ID ID 7:00 PM 60 863 0.23
75 82 48 HOURS ON ID ID 8:00 PM 60 855 0.19
64 62 48 HOURS ON ID ID 9:00 PM 60 1021 0.23
44 57 ON THE CASE WITH PAULA ZAHN ID 10:00 PM 60 1212 0.26
96 90 MOVIE: A MOTHER’S ESCAPE LMN 8:00 PM 120 696 0.16
89 86 MOVIE- ACQUIRED RPT: MY HUSBAND IS MISSING LIF 7:00 PM 120 740 0.17
98 95 STORY OF GOD NGC 7:00 PM 60 692 0.13
78 88 STORY OF GOD NGC 8:00 PM 60 819 0.16
85 85 PAW PATROL NKJR 7:30 PM 30 754 0.18
82 91 PEPPA PIG NKJR 8:30 PM 30 768 0.15
95 87 BUBBLE GUPPIES NKJR 9:00 PM 30 699 0.17
86 65 FULL HOUSE NAN 9:00 PM 30 750 0.23
91 72 FULL HOUSE NAN 9:30 PM 30 715 0.22
90 70 FULL HOUSE NAN 10:00 PM 30 727 0.22
83 56 FULL HOUSE NAN 10:30 PM 30 760 0.26
33 71 HENRY DANGER NICK 7:00 PM 30 1314 0.22
40 77 GAME SHAKERS NICK 7:30 PM 30 1251 0.20
55 69 NICKY, RICKY, DICKY &DAWN NICK 8:00 PM 30 1125 0.22
70 83 NICKY, RICKY, DICKY &DAWN NICK 8:30 PM 30 936 0.18
71 40 INTERSTITIAL BREAK SHO 8:59 PM 4 902 0.34
41 17 SHAMELESS S7 SHO 9:03 PM 51 1241 0.49
94 54 INTERSTITIAL BREAK SHO 9:54 PM 6 704 0.26
84 49 BAR RESCUE SPIKE 10:00 PM 60 757 0.29
42 27 BIG BANG THEORY TBS 8:00 PM 30 1239 0.41
15 13 BIG BANG THEORY TBS 8:30 PM 30 1591 0.58
9 12 BIG BANG THEORY TBS 9:00 PM 30 1731 0.61
5 5 BIG BANG THEORY TBS 9:30 PM 30 2089 0.78
4 3 BIG BANG THEORY TBS 10:00 PM 30 2181 0.82
6 6 BIG BANG THEORY TBS 10:30 PM 30 2022 0.78
61 51 ROBOTS TOON 6:00 PM 120 1056 0.28
65 78 REGULAR SHOW TOON 8:00 PM 30 1016 0.20
63 66 REGULAR SHOW TOON 8:30 PM 30 1022 0.23
48 20 90 DAY FIANCE TLC 9:00 PM 61 1181 0.44
51 22 90 DAY FIANCE: HAPPILY EV TLC 10:01 PM 61 1155 0.43
92 48 TNT SUNDAY MOVIES: TRANSFORMERS TNT 5:00 PM 180 713 0.29
25 28 LAW & ORDER: SVU USA 7:00 PM 60 1392 0.40
27 24 LAW & ORDER: SVU USA 8:00 PM 60 1371 0.43
35 25 LAW & ORDER: SVU USA 9:00 PM 60 1263 0.41
38 26 LAW & ORDER: SVU USA 10:00 PM 60 1252 0.41
10 4 BASKETBALL WIVES LA 5 VH1 8:00 PM 60 1678 0.80
87 38 BASKETBALL WIVES LA 5 VH1 9:00 PM 60 748 0.34

Source: Live+Same Day data, Nielsen Media Research

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