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Sunday Final Nationals: ‘Super Bowl 50’ on CBS Sets Viewer Record on All-or-Part Basis, Mixed Results for ‘The Late Show’

Television’s biggest day of the year was headlined by “Super Bowl 50” televised on CBS. The Denver Broncos’ 24-10 victory over the Carolina Panthers didn’t set the all-time average viewership record which was set with last year’s Super Bowl XLIX (114.442 million) — this year’s game off 2 percent in total viewers and off 4 percent among adults 18-49 (47.858 million vs. 49.712 million) from that Big Game — but did become the record holder in all-or-part viewership (for those who tuned into a program for at least six minutes) with 167 million.

Its Spanish-language telecast averaged 472,000 viewers on ESPN Deportes — the second most-watched non-soccer Spanish-language pay cable telecast to-date, behind the 561,000 who watched Fox Deportes’ “Super Bowl 48” on Feb. 2, 2014.

The positives for Super Bowl lead-out program “The Late Show with Stephen Colbert” were that it posted its largest audience with any host in late night, its best adults 25-54 and adults 18-49 ratings in late night since Feb. 25, 1994 (post-Olympics) and its best adults 18-34 late night ratings since August 30, 1993 (series premiere). The negatives: it was down 20 percent in total viewers (20.552 million vs. 25.724 million) and down 8 percent among adults 18-49 (9.786 million vs. 10.668 million) from last year’s post-Super Bowl edition of NBC’s “The Blacklist” and to-date, became the second least-watched post-Super Bowl program in TV history (only ABC’s “Alias” in 2003 drew less).

In late night, “The Late Late Show with James Corden” averaged 4.97 million viewers, according to Nielsen preliminary data. It is the most-watched edition of “The Late Late Show” to-date since the talker launched on CBS in 1995.

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Programming Insider Sunday, February 7, 2016
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
7-11 Network Average 1.1/2 1791 0.2/1 0.3/1 0.5/1
7:00 America’s Funniest Home Videos (r) 1.3/2 1997 0.2/0 0.3/1 0.5/1
8:00 America’s Funniest Home Videos (r) 1.2/2 2120 0.3/1 0.4/1 0.6/1
9:00 Beyond the Tank (r) 0.8/1 1219 0.2/1 0.3/1 0.3/1
10:00 Shark Tank (r) 1.1/2 1828 0.3/1 0.5/1 0.5/1
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
7-11 Network Average 44.5/69 100005 32.2/78 36.3/77 39.6/76
6:39 Super Bowl 50: Carolina Panthers @ Denver Broncos (s) 46.6/72 111864 33.3/81 37.7/80 41.3/79
10:22 Super Bowl 50 Post Gun (s) 43.4/67 101928 32.4/77 35.9/75 38.9/74
10:29 Super Bowl 50 Post Game (s) 30.2/50 70011 23.3/63 25.4/60 27.1/58
10:54 The Late Show with Stephen Colbert (s) (thru 12:02a) 10.3/21 20552 7.3/28 7.7/25 8.2/23
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
7-11 Network Average 1.1/2 1776 0.3/1 0.4/1 0.6/1
7:05 Dateline Classic 1.2/2 1688 0.2/0 0.3/1 0.4/1
8:30 MOVIE: Pitch Perfect (2012) 1.2/2 1809 0.4/1 0.6/1 0.7/1
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
7-10 Network Average 0.5/1 880 0.3/1 0.4/1 0.4/1
7:00 The Simpsons (r) 0.5/1 838 0.3/1 0.3/1 0.4/1
7:30 Bob’s Burgers (r) 0.5/1 838 0.3/1 0.4/1 0.4/1
8:00 The Simpsons (r) 0.6/1 1123 0.5/1 0.5/1 0.5/1
8:30 Cooper Barrett’s Guide to Surviving Life (r) 0.4/1 654 0.3/1 0.3/1 0.3/1
9:00 Family Guy (r) 0.6/1 954 0.3/1 0.4/1 0.4/1
9:30 Bordertown (r) 0.5/1 876 0.3/1 0.4/1 0.4/1
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
7-11 Network Average 0.7/1 1177 0.4/1
7:00 Aqui y Ahora 0.9/1 1523 0.5/1
8:00 Gran Estreno 0.5/1 919 0.3/1
10:00 Sal y Pimienta 0.8/1 1348 0.5/1













Programming Insider Half-Hour Breakdowns
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
7-11 Network Average 44.5/69 100005 32.2/78 36.3/77 39.6/76
7:00 Super Bowl 50 First Quarter (s) 45.3/72 108102 31.1/81 35.5/81 39.1/80
7:30 Super Bowl 50 First/Second Quarter (s) 46.9/73 113907 33.3/82 37.8/81 41.4/80
8:00 Super Bowl 50 Second Quarter (s) 47.2/73 114848 34.1/81 38.5/81 42.0/79
8:30 Super Bowl 50 Halftime/Third Quarter (s) 47.3/72 115516 34.8/82 39.4/81 42.9/80
9:00 Super Bowl 50 Third Quarter (s) 47.4/71 114729 34.7/80 39.2/79 42.7/78
9:30 Super Bowl 50 Fourth Quarter (s) 47.5/71 113388 34.7/79 39.1/78 42.6/77
10:00 Super Bowl 50 Fourth Quarter (s) 48.4/73 113072 34.6/79 39.1/79 42.6/78
10:22 Super Bowl 50 Post Gun (s) 43.4/67 101928 32.4/77 35.9/75 38.9/74
10:29 Super Bowl 50 Post Game (s) 36.4/58 85960 28.4/70 31.0/68 33.3/66
10:30 Super Bowl 50 Post Game (s) 29.9/50 69347 23.1/63 25.1/60 26.9/58
10:54 The Late Show with Stephen Colbert (s) (thru 11:00) 17.6/31 38370 13.1/41 14.2/38 15.1/37

Some key insights from the Twitter conversation in the U.S. around Super Bowl 50 include:

· 15.2 million People in the U.S. saw Tweets about Sunday’s telecast of Super Bowl 50 on CBS. Those Tweets were seen a total of 1.3 billion times (Twitter TV impressions) throughout the night. The audience reached by Tweets about the event was 53.1% male and 55.8% over the age of 25.

· Overall Twitter activity peaked at 8:44p.m. ET, with a total of 162,000 Tweets sent during the minute after the halftime show. Brand activity hit a high at 7:04p.m., with a total of 49,000 Tweets sent in the minute after Mountain Dew Kickstart aired the “Puppymonkeybaby” ad.

· “Super Bowl” was mentioned 2.3 million times. Beyoncé was mentioned in 967,000 Tweets, Coldplay was mentioned in 734,000 Tweets, and Bruno Mars was mentioned in 514,000 Tweets.

· The Denver Broncos stole the show on and off the field – the Broncos were mentioned in 1.5 million Tweets, while the Carolina Panthers were mentioned in 1.2 million Tweets. For the Broncos, the top player on Twitter for the night was Peyton Manning, with 1.1 million mentions while the Panthers’ Cam Newton was mentioned in 487,000 Tweets.

Source: Nielsen

Sub-Demo Breakdowns – Sunday 2/07/16

“Super Bowl 50: Carolina Panthers vs. Denver Broncos” (CBS)
Women 18-34: 30.9/77
Men 18-34: 35.6/84
Women 18-49: 35.0/76
Men 18-49: 40.5/83

“Super Bowl 50 Post-Game” (CBS)
Women 18-34: 21.0/59
Men 18-34: 25.5/67
Women 18-49: 23.1/56
Men 18-49: 27.7/64

“The Late Show with Stephen Colbert” (CBS)
Women 18-34: 6.6/25
Men 18-34: 8.1/30
Women 18-49: 7.1/23
Men 18-49: 8.4/27

“Shameless” (Showtime)
Women 18-34: 0.42
Men 18-34: 0.39
Women 18-49: 0.49
Men 18-49: 0.44

“Billions” (Showtime)
Women 18-34: 0.11
Men 18-34: 0.20
Women 18-49: 0.19
Men 18-49: 0.32

Cable Rankings – Sunday 2/07/16
What follows are the top 20 most-watched shows in prime time on cable for Sunday, February 7:


  1. “NFL Primetime” (ESPN, 10:44-11:45 p.m., 1.21 household rating): 2.193 million (0.87 adults 18-49 rating)

  2. “Family Guy” (Adult Swim, 10:30-11 p.m.): 1.730 (0.76)

  3. “Family Guy” (Adult Swim, 10-10:30 p.m.): 1.310 (0.59)

  4. “NFL Gameday Final” (NFL Network, 10:43 p.m.-midnight, 0.63 household rating): 1.234 (0.48)

  5. “Worst Cooks” (Food Network, 10-11 p.m.): 1.216 (0.36)

  6. “Shameless” (Showtime, 9:03-9:59 p.m.): 1.157 (0.47)

  7. “Puppy Bowl” (Animal Planet, 5:02-7:04 p.m., 0.63 household rating): 1.094 (0.36)

  8. Movie: “Descendants” (2015) (Disney Channel, 8-10:05 p.m.): 1.039 (0.23)

  9. “Island Life” (HGTV, 10:30-11 p.m.): 1.021 (0.21)

  10. “American Dad” (Adult Swim, 9:30-10 p.m.): 1.007 (0.47)

  11. “Law & Order: SVU” (USA, 10-11 p.m.): 0.989 (0.31)

  12. “SpongeBob Atlantis Pantis” (Nickelodeon, 8-9 p.m.): 0.983 (0.22)

  13. “Alvinnn!!! and the Chipmunks” (Nickelodeon, 7:30-8 p.m.): 0.976 (0.22)

  14. “Law & Order: SVU” (USA, 8-9 p.m.): 0.935 (0.25)

  15. “Law & Order: SVU” (USA, 9-10 p.m.): 0.932 (0.28)

  16. “BUNK’D” (Disney Channel, 10:30-11 p.m.): 0.920 (0.16)

  17. “American Dad” (Adult Swim, 9-9:30 p.m.): 0.916 (0.42)

  18. “Alvinnn!!! and the Chipmunks” (Nickelodeon, 7-7:30 p.m.): 0.900 (0.20)

  19. Movie: “Despicable Me 2” (2013) (FX, 10:00 p.m.-midnight): 0.861 (0.35)

  20. “Billions” (Showtime, 10-10:55 p.m.): 0.851 (0.25)


  • “Puppy Bowl” (Animal Planet, 3-5:02 p.m.): 2.198 (0.71)

  • “Puppy Bowl Pre-Game” (Animal Planet, 2:30-3 p.m.): 1.104 (0.30)

  • “Chopped” (Food Network, 9-10 p.m.): 0.766 (0.23)

  • “Kitten Bowl III” (Hallmark, noon-3 p.m.): 0.756 (0.17)

  • “First Look: Keeping Up with the Kardashians” (E!, 9-9:13 p.m.): 0.615 (0.31)

  • “SportsCenter Special” (ESPN, 10:23-10:44 p.m., 0.27 household rating): 0.446 (0.16)

  • “SportsCenter” (ESPN2, 10:44-11:55 p.m., 0.17 household rating): 0.293 (0.11)


Final Nationals Flashback-Super Bowl Sunday 1996: NBC’s ‘Super Bowl XXX’ and ‘Friends’ Set Records

With 138.5 million viewers that tuned into all or part of the Big Game between the Dallas Cowboys and the Pittsburgh Steelers, ‘Super Bowl XXX’ was the most-watched program in TV history, as of 1996.

The hour-long post-Super Bowl edition of ‘Friends’ featuring guest appearances by Brooke Shields, Chris Isaak, Jean Claude Van Damme and Julia Roberts, had an all-or-part audience of 66.25 million viewers. It delivered the highest household ratings for a post-Super Bowl program since a 1984 installment of “60 Minutes” on CBS.

To-date, “Friends” remains as the total-viewer record holder for post-Super Bowl telecasts.
























Programming Insider Sunday, ‪January 28‬, 1996
ABC Program HH/Share Viewers
(000)
7:00 America’s Funniest Home Videos (r) 5.5/8 8100
7:25 America’s Funniest Home Videos (r) 6.9/10 11300
8:00 Lois & Clark (r) 5.7/8 8900
9:00 MOVIE: Deceived (r) 8.1/12 11100
CBS Program HH/Share Viewers
(000)
7:00 60 Minutes (r) 7.2/11 9200
8:00 Cybill (r) 5.5/8 6900
8:30 Almost Perfect (r) 4.8/7 6000
9:00 MOVIE: To Dance with White Dog (r) 6.9/10 9100
NBC Program HH/Share Viewers
(000)
6:00 Super Bowl XXX Kickoff (s) 35.5/61 66100
6:26 Super Bowl XXX: Dallas Cowboys vs. Pittsburgh Steelers (s) 46.1/68 94100
9:47 Super Bowl XXX Post Game (s) 35.0/52 69900
10:13 Friends “The One After the Super Bowl” (s) (thru 11:13) 29.6/46 52900
FOX Program HH/Share Viewers
(000)
7:00 Space: Above and Beyond (r) 2.1/3 3400
8:00 The Simpsons (r) 3.7/5 6000
8:30 Martin (r) 3.6/5 5300
9:00 Married… With Children (r) 4.1/6 6000
9:30 Martin (r) 3.4/5 5100
WB Program HH/Share Viewers
(000)
7:00 Pinky & The Brain (r) 1.1/2 2200
7:30 Simon (r) 1.0/1 1400
8:00 Sister, Sister (r) 1.6/2 2200
8:30 Kirk (r) 1.6/2 1900
9:00 The Parent ‘Hood (r) 1.4/2 1900
9:30 Cleghorne! (r) 1.2/2 1800

Source: Live+Same Day data, Nielsen Media Research

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