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Sunday Ratings: Preseason Football Leads NBC to Victory; CBS’ ‘Big Brother’ the Top Attraction in Adults 18-49

SUNDAY FAST AFFILIATE RATINGS

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Sunday 8/29/21 Fast Affiliate Ratings

Total Viewers:
NBC: 4.29 million, ABC: 4.08, CBS: 4.05, Fox: 703,000, CW: 415,000

Adults 18-49:
NBC: 0.9 rating/7 share, CBS: 0.6/ 5, ABC: 0.5/ 4, Fox: 0.2/ 2, CW: 0.1/ 1

Preseason Football on NBC, Cleveland vs. Atlanta, lifted NBC to Sunday victory. The match-up averaged an estimated 4.45 million viewers and a 0.9 rating/7 share in adults 18-49 in the Sunday 8-11 p.m. ET block. Ratings for any live sporting event are always approximate, of course.

Earlier in the evening on NBC was coverage from the “2020 Tokyo Paralympics”, also approximate, at 4.18 million viewers (#2) and a 0.7/ 6 in the demo in the 7 p.m. hour.

Tops for the night in total viewers was CBS granddaddy “60 Minutes” at 6.66 million (and a 0.7/ 6 in adults 18-49) at 7 p.m. And No. 1 overall in adults 18-49 was lead-out “Big Brother” at a healthy 4.81 million viewers (also #1) and a 1.0/ 7 in the demo. For more on “Big Brother”, click here

Elsewhere, ABC’s three-hour Sunday night game show block was at normal fast affiliate levels as follows: 

Sunday/ABC
8 p.m. – “Celebrity Family Feud”
Viewers: 4.61 million (#2), A18-49: 0.6/ 4 (#3); A18-49: 0.6/ 4 (#3)

9 p.m. – “The Chase”
Viewers: 3.90 million (#2), A18-49: 0.6/ 4 (#3); A18-49: 0.4/ 3 (#3t)

10 p.m. – “To Tell the Truth”
Viewers: 3.13 million (#2), A18-49: 0.6/ 4 (#3); A18-49: 0.4/ 3 (#2)

Also original last night was The CW’s combination of “D.C.’s Legends of Tomorrow” (Viewers: 602,000; A18-49: 0.1/ 1 at 8 p.m.) and two episodes (original and repeat) of “Wellington Paranormal” (Viewers: avg. 279,000; A18-49: no registered rating from 9-10 p.m.). Needless to say, both CW series was buried in the #5 spot.

UPDATED 8/31/2021 10:24 AM ET: What follows are the Live + Same Day rating results for the night’s network telecasts on Sunday, August 29:

ABC
• 4.110 million viewers
• 2.5/6 HH (2.978 million households)
• 0.5/4 A18-49 rating/share (0.634 million adults 18-49)

Celebrity Family Feud (ABC, 8:00 PM- 9:00 PM)
• 4.563 million viewers
• 2.7/7 HH (3.318 million households)
• 0.6/4 A18-49 rating/share (0.741 million adults 18-49)

The Chase (ABC, 9:00 PM-10:00 PM)
• 3.981 million viewers
• 2.4/6 HH (2.960 million households)
• 0.5/3 A18-49 rating/share (0.605 million adults 18-49)

To Tell The Truth (ABC, 10:00 PM-11:00 PM)
• 3.138 million viewers
• 2.0/5 HH (2.369 million households)
• 0.4/3 A18-49 rating/share (0.475 million adults 18-49)

CBS
• 3.959 million viewers
• 2.5/6 HH (2.969 million households)
• 0.6/5 A18-49 rating/share (0.786 million adults 18-49)

NFL Pre-Season Miami Dolphins @ Cincinnati Bengals (S) (CBS, 4:00 PM- 7:09 PM)
• 3.459 million viewers
• 2.1/6 HH (2.482 million households)
• 0.8/7 A18-49 rating/share (1.010 million adults 18-49)

Big Brother 23 (CBS, 8:09 PM- 9:09 PM)
• 4.112 million viewers
• 2.5/6 HH (2.987 million households)
• 1.0/7 A18-49 rating/share (1.285 million adults 18-49)

NBC
• 4.706 million viewers
• 2.8/7 HH (3.361 million households)
• 1.0/7 A18-49 rating/share (1.235 million adults 18-49)

PGA Tour Golf: BMW Championship Final Round (S) (NBC, 2:00 PM- 7:30 PM)
• 3.723 million viewers
• 2.3/7 HH (2.760 million households)
• 0.5/5 A18-49 rating/share (0.667 million adults 18-49)

Paralympics Tokyo (S) (NBC, 7:30 PM- 8:00 PM)
• 2.096 million viewers
• 1.2/3 HH (1.503 million households)
• 0.4/3 A18-49 rating/share (0.546 million adults 18-49)

NFL Pre-Season Pre-Kick (S) (NBC, 8:00 PM- 8:07 PM)
• 3.142 million viewers
• 1.8/5 HH (2.219 million households)
• 0.6/5 A18-49 rating/share (0.834 million adults 18-49)

NFL Pre-Season Game Atlanta Falcons @ Cleveland Browns (S) (NBC, 8:07 PM-11:05 PM)
• 5.063 million viewers
• 3.0/8 HH (3.625 million households)
• 1.1/8 A18-49 rating/share (1.400 million adults 18-49)

Fox
• 0.682 million viewers
• 0.4/1 HH (0.496 million households)
• 0.2/2 A18-49 rating/share (0.310 million adults 18-49)

CW
• 0.338 million viewers
• 0.2/1 HH (0.289 million households)
• 0.1/0 A18-49 rating/share (0.075 million adults 18-49)

D.C.’s Legends of Tomorrow (CW, 8:00 PM- 9:00 PM)
• 0.425 million viewers
• 0.3/1 HH (0.374 million households)
• 0.1/1 A18-49 rating/share (0.096 million adults 18-49)

Wellington Paranormal (CW, 9:00 PM- 9:30 PM)
• 0.302 million viewers
• 0.2/0 HH (0.236 million households)
• 0.0/0 A18-49 rating/share (0.054 million adults 18-49)

Univision
• 1.229 million viewers
• 0.7/2 HH (0.843 million households)
• 0.3/2 A18-49 rating/share (0.422 million adults 18-49)

Aquí y Ahora (Univision, 7:00 PM- 8:00 PM)
• 1.003 million viewers
• 0.6/2 HH (0.736 million households)
• 0.3/2 A18-49 rating/share (0.337 million adults 18-49)

Quien Es La Mascara Season 2 (Univision, 8:00 PM-10:29 PM)
• 1.417 million viewers
• 0.8/2 HH (0.946 million households)
• 0.4/3 A18-49 rating/share (0.486 million adults 18-49)

Dr. Candido Perez (Univision, 10:29 PM-11:00 PM)
• 0.762 million viewers
• 0.5/1 HH (0.555 million households)
• 0.2/2 A18-49 rating/share (0.280 million adults 18-49)

UniMás
• 0.451 million viewers
• 0.2/1 HH (0.284 million households)
• 0.2/1 A18-49 rating/share (0.206 million adults 18-49)

Futbol Central (UniMás, 8:00 PM- 8:30 PM)
• 0.258 million viewers
• 0.2/0 HH (0.183 million households)
• 0.1/1 A18-49 rating/share (0.118 million adults 18-49)

Liga MX Sunday (UniMás, 8:30 PM-11:06 PM)
• 0.540 million viewers
• 0.3/1 HH (0.326 million households)
• 0.2/1 A18-49 rating/share (0.256 million adults 18-49)

Telemundo
• 0.551 million viewers
• 0.3/1 HH (0.412 million households)
• 0.2/1 A18-49 rating/share (0.225 million adults 18-49)

Source: Nielsen Media Research

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