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    Surviving the Upfronts

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    Fasten your seatbelts…it is officially upfront season. The first presentation touting the attributes of the various broadcast, cable and digital outlets (the latter known as the “NewFront”) began on Wednesday, March 2 care of Nickelodeon at the Alice Tully Hall at Lincoln Center in New York City. Dozens will follow in the Big Apple and […]

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    ‘The Wiz Live!’ Scores Best-Ever Twitter Numbers for an NBC Musical Telecast

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    “The Wiz Live!,” the third live musical on NBC since 2013 was, not surprisingly, the top televised special on Twitter and most tweeted-about telecast overall for the week of Nov. 30. According to Nielsen, the Dec. 3 live telecast totaled 1.64 million tweets written by 279,000 unique authors, which were seen by a unique audience […]

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