CBS’ coverage of “Super Bowl LIII” featuring the New England Patriots and the Los Angeles Rams on Sunday, Feb. 3 (from 6:32-10:05 p.m. ET) posted a total audience delivery of 100.7 million viewers, across all platforms. This includes the CBS Television Network, CBS Interactive, NFL digital properties, Verizon Media mobile properties and ESPN Deportes television and […]
As Marc Berman indicated in the Feb. 6 edition of The Programming Insider Newsletter, NBC’s “This Is Us” scored a series-high 26.97 million viewers in the post-Super Bowl time period from 10:45-11:49 p.m., ET, which makes this the most-watched Super Bowl lead-out telecast in six years. Comparably, this is an increase of 9.4 million viewers […]
What follows are the fast affiliate results for Sunday, February 4, 2018 broken out by network and by each half-hour. Note: These fast-affiliate numbers are not time zone-adjusted and are subject to dramatic adjustment in official nationals. Time zone-adjusted fast-official ratings are due from Nielsen later today. – Total Viewers (in millions): NBC: 87.335 million, […]
At a reported rate of $5 million per 30-second spot, the following were the commercials that aired during Super Bowl LII on NBC on Feb. 4, 2018. First Quarter UNIVERSAL – Jurassic World: Fallen Kingdom YOUTUBE – YouTube TV TOYOTA – Good Odds SPRINT – Evelyn DISNEY – Solo: A Star Wars Story TURKISH AIRLINES […]
Introduced by “Tonight Show” host Jimmy Fallon, Justin Timberlake began his set at halftime of Super Bowl LI on Feb. 4, 2018 at Minneapolis’ U.S. Bank Stadium singing his new release “Filthy.” Later, he paid tribute to the late great Minnesota native Prince (displayed in video form on a stories-high white sheet) by performing “I […]
For the week leading up to Super Bowl LII, the game show “Jeopardy!” dedicated one category to the sport on the Feb. 1, 2018 edition entitled “Talkin’ Football.” But the category proved to be a bust for all the night’s participating contestants. Not one of them buzzed in with a guess for each of the […]
From Campaign US: Coming off the Winter Television Critics Association Press Tour and the annual National Association of Television Program Executives conference this month, the theme of note was exactly what I expected: the rise of OTT. More specifically, a changing broadcast model, digital extensions of existing business models, declining cable subscribers and expanding streaming […]
NFL Network, ESPN and the networks of NBC will dedicate the entire week of Jan. 29 to Super Bowl LII which will ultimately take place on Sunday, Feb. 4. NBC Sports Group’s broadcast, cable, digital, regional sports networks and radio platforms will present nearly 200 hours of coverage on-site from Minneapolis, Minn. (the site of […]
