Parrot Analytics, the global TV analytics firm, announced that “The Walking Dead” was the most in-demand TV series in the world for 2018. The announcement was made during the inaugural Global TV Demand Awards at NATPE. “The Walking Dead” cast members Josh McDermitt and Pollyanna McIntosh and producer Denise Huth were on hand to accept the award.
“This is the first time a TV series has been bestowed an award on the basis of true demand for that show globally. It’s a reflection of how radically content consumption has been impacted by technology,” said Adriana Cisneros, CEO, CISNEROS and Board member of Parrot Analytics in her opening remarks. “The TV business is now a $500 billion industry and outdated audience measurement systems simply don’t tell the complete story. Parrot Analytics provides the most accurate determination of what content people actually want in an ever-expanding multi-platform world. Global TV Demand Awards is a celebration of those content creators and distributors who are getting it right.”
In addition to the Most In-Demand Show in the World, Parrot Analytics also revealed that the Most In-Demand Digital Original Series was “Stranger Things” on Netflix.