Thursday Final Nationals: First Thu. Coverage of NCAA Tournament on CBS and Turner Sports Ranks Third-Best in 26 Years

ABC was Thursday night’s top network among total viewers (5.79 million), adults 18-49 (1.4 rating/5 share), adults 25-54 (1.8/6). ABC also shared the lead with CBS in adults 18-34 (0.9/5).

CBS and the networks of Turner (TBS, TNT and truTV) drew an average of 8.2 million viewers for coverage of the first Thursday of “NCAA Div. I Men’s Basketball Tournament” — up 4 percent from the year-ago first Thursday (7.9 million on Mar. 17, 2016) and the third largest first-Thursday audience for the tournament since 1991.

The combined networks’ coverage delivered increases in three game telecast windows:

* Telecast Window 1 (12-4:10 p.m.) – 5.6 million viewers, up 4 percent and the second highest viewer average for this window since 1991
* Telecast Window 2 (2:46-6:53 p.m.) – 7.4 million viewers, up 10 percent and the third highest viewer average in this window since 1991
* Telecast Window 3 (6:38-9:57 p.m.) – 10.3 million viewers, up 3 percent and the fourth highest viewer average in this window since 1993

(Source: NCAA) 
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	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
	Thursday, March 9, 2017
8-11	Network Average			3.9/7	5793	0.9/5	1.4/5	1.8/6
8:00	Grey’s Anatomy	256	93	5.3/9	7901	1.5/8	2.0/8	2.5/8
9:01	Scandal	253	93	3.8/7	5628	0.8/4	1.4/5	1.8/5
10:00	The Catch	249	93	2.6/5	3811	0.5/2	0.7/3	1.0/3
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			2.8/5	4540		1.3/5	1.5/5
7:00	NCAA Div. I Men’s Basketball First Round Mount St. Mary’s vs. Villanova (s)	252	93	2.7/5	4242	0.8/5	1.1/5	1.3/5
9:19	College Basketball Bridge (s)	252	93	2.5/5	4035	0.8/4	1.1/4	1.4/4
9:36	NCAA Div. I Men’s Basketball First Round Virginia Tech vs. Wisconsin (s) (thru 11:58)	252	93	2.9/6	4714	1.1/6	1.4/6	1.7/6
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			3.2/6	5044	0.6/3	1.0/4	1.4/4
8:00	Superstore	245	93	2.6/5	4169	0.6/3	1.1/4	1.4/5
8:30	Trial & Error (r)	245	93	2.0/3	3166	0.4/2	0.8/3	1.0/3
9:00	Chicago Med	245	93	4.7/8	7347	0.9/4	1.4/5	1.9/6
10:00	The Blacklist: Redemption	245	93	2.6/5	4117	0.4/2	0.7/3	1.0/3
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-10	Network Average			1.8/3	2960	0.5/3	0.8/3	1.1/3
8:00	MasterChef Junior	258	93	2.4/4	3963	0.7/4	1.1/4	1.5/5
9:01	Kicking & Screaming	258	93	1.2/2	1922	0.3/2	0.6/2	0.7/2
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-10	Network Average			0.3/1	452	0.1/1	0.1/1	0.2/1
8:00	The Vampire Diaries (rs)	246	90	0.4/1	540	0.1/1	0.1/1	0.2/1
9:01	The Vampire Diaries: Forever Yours (rs)	246	90	0.2/0	362	0.1/0	0.1/0	0.2/0
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			1.0/2	1938		0.7/3
7:00	La Rosa de Guadalupe			0.9/2	1798		0.6/3
8:00	Pequeños Gigantes USA			0.9/2	1702		0.5/2
9:00	Vino el Amor			1.1/2	2173		0.7/3
10:00	La Piloto			1.0/2	1939		0.7/3
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			0.4/1	762		0.3/1
7:00	Moisés y Los Diez Mandamientos (r)			0.3/1	625		0.2/1
8:00	Moisés y Los Diez Mandamientos			0.8/1	1592		0.5/2
9:00	Mujeres de Negro			0.3/0	475		0.2/1
10:00	Blue Demon			0.1/0	218		0.1/0
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average (preliminary)			0.8/2	1509	0.4/2	0.6/2
8:00	La Fan (preliminary)			0.6/1	1095	0.3/1	0.4/2
9:00	La Doña (preliminary)			0.8/1	1513	0.4/2	0.6/2
10:00	El Chema (preliminary)			1.0/2	1918	0.7/3	0.8/3

Note: All of this date’s Telemundo data are based on preliminary figures.

Sub-Demo Breakdowns – Thursday 3/16/17 

“Grey’s Anatomy” (ABC)
Women 18-34: 2.1/10
Men 18-34: 0.8/5
Women 18-49: 2.9/11
Men 18-49: 1.1/5

“Scandal” (ABC)
Women 18-34: 1.1/5
Men 18-34: 0.5/3
Women 18-49: 2.0/7
Men 18-49: 0.7/3

“The Catch” (ABC)
Women 18-34: 0.6/3
Men 18-34: 0.3/2
Women 18-49: 1.1/4
Men 18-49: 0.4/2

“NCAA Div. I Men’s Basketball First Round: Mount St. Mary’s vs. Villanova” (CBS)
Women 18-34: 0.6/3
Men 18-34: 0.9/6
Women 18-49: 0.8/4
Men 18-49: 1.3/6

“College Basketball Bridge” (CBS)
Women 18-34: 0.6/3
Men 18-34: 0.9/5
Women 18-49: 0.8/3
Men 18-49: 1.4/6

“NCAA Div. I Men’s Basketball First Round: Virginia Tech vs. Wisconsin” (CBS)
Women 18-34: 0.8/4
Men 18-34: 1.3/7
Women 18-49: 1.1/4
Men 18-49: 1.8/7

“Superstore” (NBC)
Women 18-34: 0.7/4
Men 18-34: 0.4/3
Women 18-49: 1.3/5
Men 18-49: 0.9/4

“Chicago Med” (NBC)
Women 18-34: 1.1/5
Men 18-34: 0.6/3
Women 18-49: 1.8/6
Men 18-49: 1.0/4

“The Blacklist: Redemption” (NBC)
Women 18-34: 0.4/2
Men 18-34: 0.3/2
Women 18-49: 0.9/3
Men 18-49: 0.6/2

“MasterChef Junior” (Fox)
Women 18-34: 0.8/4
Men 18-34: 0.6/3
Women 18-49: 1.3/5
Men 18-49: 0.9/4

“Kicking & Screaming” (Fox)
Women 18-34: 0.4/2
Men 18-34: 0.2/1
Women 18-49: 0.7/2
Men 18-49: 0.4/2

 Cable Rankings – Thursday 3/16/17
What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Thursday, March 16:

* Vwrs = Viewers in thousands; V-No. = Prime time rank in viewers; D-No. = Prime time rank in demo (adults 18-49)
V-No.*	D-No.*	Program	Net	Start	Dur	Vwrs*	A1849
59	65	FIRST 48 MINI	A&E	8:45 PM	15	766	0.19
52	24	60 DAYS IN	A&E	9:00 PM	61	822	0.31
51	40	COLD CASE FILES	A&E	10:01 PM	62	836	0.24
64	37	KING OF THE HILL	ADSM	8:00 PM	30	739	0.27
54	24	CLEVELAND SHOW	ADSM	8:30 PM	30	799	0.31
25	9	AMERICAN DAD	ADSM	9:00 PM	30	1188	0.53
22	7	AMERICAN DAD	ADSM	9:30 PM	30	1305	0.62
20	5	BOB’S BURGERS	ADSM	10:00 PM	30	1365	0.67
17	4	BOB’S BURGERS	ADSM	10:30 PM	30	1419	0.71
58	50	AMC MOVIE: ESCAPE PLAN	AMC	9:00 PM	150	771	0.22
92	90	THE QUAD	BET	8:00 PM	64	341	0.14
96	73	SOUTH PARK	CMDY	8:00 PM	30	322	0.17
98	79	SOUTH PARK	CMDY	8:30 PM	30	306	0.16
97	73	TOSH.O	CMDY	9:00 PM	30	311	0.17
89	50	TOSH.O	CMDY	9:30 PM	30	394	0.22
101	84	REVIEW	CMDY	10:00 PM	30	267	0.15
83	84	SHARK TANK	CNBC	9:00 PM	60	431	0.15
86	79	SHARK TANK	CNBC	10:00 PM	60	419	0.16
23	40	ANDERSON COOPER 360	CNN	8:00 PM	60	1288	0.24
36	50	MESSY TRUTH VAN JONES	CNN	9:00 PM	60	1072	0.22
34	40	CNN TONIGHT	CNN	10:00 PM	60	1097	0.24
63	57	STREET OUTLAWS	DISC	8:00 PM	120	751	0.21
65	46	STREET OUTLAWS	DISC	10:00 PM	60	725	0.23
71	101	ELENA OF AVALOR	DISJR	8:30 PM	25	607	0.13
49	79	STUCK IN THE MIDDLE	DSNY	8:00 PM	30	879	0.16
45	73	GOOD LUCK CHARLIE	DSNY	8:30 PM	30	949	0.17
37	68	LIV AND MADDIE	DSNY	9:00 PM	30	1060	0.18
41	84	LIV AND MADDIE	DSNY	9:30 PM	30	1013	0.15
30	68	BUNK’D	DSNY	10:00 PM	30	1139	0.18
31	73	BUNK’D	DSNY	10:30 PM	30	1124	0.17
43	24	CHOPPED	FOOD	8:00 PM	60	961	0.31
35	20	CHOPPED	FOOD	9:00 PM	60	1075	0.33
33	20	BEAT BOBBY FLAY	FOOD	10:00 PM	30	1103	0.33
42	30	BEAT BOBBY FLAY	FOOD	10:30 PM	30	981	0.29
1	20	THE O’REILLY FACTOR	FOXNC	8:00 PM	60	3496	0.33
3	20	TUCKER CARLSON TONIGHT	FOXNC	9:00 PM	60	2918	0.33
5	30	HANNITY	FOXNC	10:00 PM	60	2434	0.29
78	65	BIG SCREEN MOVIE: BEDTIME STORIES	FRFM	6:30 PM	120	481	0.19
73	57	BIG SCREEN MOVIE: HOME ALONE 2: LOST IN NEW YORK	FRFM	8:30 PM	150	582	0.21
79	57	FX MOVIE PRIME: LET’S BE COPS	FX	7:59 PM	121	472	0.21
90	73	BASKETS	FX	10:00 PM	35	391	0.17
91	73	THE SIMPSONS	FXX	8:00 PM	30	368	0.17
82	63	THE SIMPSONS	FXX	8:30 PM	30	432	0.20
84	57	THE SIMPSONS	FXX	9:00 PM	30	430	0.21
80	50	THE SIMPSONS	FXX	9:30 PM	30	468	0.22
81	50	THE SIMPSONS	FXX	10:00 PM	30	439	0.22
85	46	THE SIMPSONS	FXX	10:30 PM	30	423	0.23
76	101	THE MIDDLE	HALL	9:30 PM	30	543	0.13
72	68	THE MIDDLE	HALL	10:00 PM	30	592	0.18
68	63	THE MIDDLE	HALL	10:30 PM	30	627	0.20
32	34	FLIP OR FLOP	HGTV	8:00 PM	30	1104	0.28
26	28	FLIP OR FLOP	HGTV	8:30 PM	30	1179	0.30
13	14	FLIP OR FLOP	HGTV	9:00 PM	30	1724	0.39
16	14	FLIP OR FLOP	HGTV	9:30 PM	30	1507	0.39
10	12	HOUSE HUNTERS	HGTV	10:00 PM	30	1837	0.41
12	14	HOUSE HUNTERS INTERNATIONAL	HGTV	10:30 PM	30	1755	0.39
21	34	SWAMP PEOPLE AC	HIST	8:00 PM	60	1315	0.28
7	10	SWAMP PEOPLE	HIST	9:00 PM	63	2243	0.52
62	57	GANGLAND UNDERCOVER	HIST	10:03 PM	60	753	0.21
44	65	HOMICIDE HUNTER LT JOE KENDA	ID	8:00 PM	60	950	0.19
39	57	HOMICIDE HUNTER LT JOE KENDA	ID	9:00 PM	60	1046	0.21
27	34	REAL DETECTIVE	ID	10:00 PM	60	1162	0.28
74	50	MOVIE- THEATRICAL RPT: MR. AND MRS. SMITH	LIF	8:00 PM	182	579	0.22
77	90	MOVIE- LFT ACQUIRED RPT: BACKSTABBED	LMN	8:00 PM	120	493	0.14
94	90	WORLD BASEBALL CLASSIC: VENEZUELA VS. DOMINICAN REPUBLIC (0.20 HH)	MLBN	10:00 PM	260	337	0.14
14	90	ALL IN W/ CHRIS HAYES	MSNBC	8:00 PM	60	1692	0.14
4	30	RACHEL MADDOW SHOW	MSNBC	9:00 PM	60	2562	0.29
8	68	LAST WORD W/ L. ODONNELL	MSNBC	10:00 PM	60	2104	0.18
103	90	MTV2 WILD N OUT	MTV	8:00 PM	30	257	0.14
87	50	NICK CANNON WILDN OUT S8B	MTV	9:00 PM	40	416	0.22
100	79	MTV2 WILD N OUT	MTV	9:40 PM	40	277	0.16
99	79	MTV2 WILD N OUT	MTV	10:20 PM	40	283	0.16
28	24	NICK AT NITE MOVIE: THE LAST AIRBENDER	NAN	8:00 PM	120	1158	0.31
61	40	FULL HOUSE	NAN	10:00 PM	30	760	0.24
60	38	FULL HOUSE	NAN	10:30 PM	30	763	0.26
75	84	BUBBLE GUPPIES	NKJR	8:00 PM	30	568	0.15
70	90	BUBBLE GUPPIES	NKJR	8:30 PM	30	618	0.14
66	90	PEPPA PIG	NKJR	9:00 PM	30	715	0.14
55	84	PEPPA PIG	NKJR	9:30 PM	30	795	0.15
69	90	NCIS	OXYG	10:01 PM	60	625	0.14
95	90	SPIKE TV MOVIE: THE FAST AND THE FURIOUS (2001)	SPIKE	8:01 PM	149	329	0.14
46	46	SYFY MOVIE: INDEPENDENCE DAY	SYFY	8:00 PM	180	927	0.23
11	6	TBS NCAA BSKBL CHP-PRTH1: VCU / ST. MARY’S (CA)	TBS	7:03 PM	174	1760	0.63
15	8	TBS NCAA BSK CHP-BRG-PRTH (1.02 HH)	TBS	9:57 PM	19	1633	0.59
18	11	TBS NCAA BSKBL CHP-PRTH2: NORTH DAKOTA / ARIZONA (0.86 HH)	TBS	10:16 PM	139	1418	0.50
53	46	MY 600-LB LIFE: SUPER SIZED	TLC	8:00 PM	120	805	0.23
57	38	SKIN TIGHT: TRANSFORMED	TLC	10:00 PM	61	778	0.26
2	1	TNT NCAA BSKBL CHP-PRTH1: XAVIER / MARYLAND	TNT	6:38 PM	150	2920	1.09
9	3	TNT NCAA BSK CHP-BRG-PRTH (1.15 HH)	TNT	9:08 PM	19	1881	0.77
6	2	TNT NCAA BSKBL CHP-PRTH2: FGCU / FLORIDA STATE (1.40 HH)	TNT	9:27 PM	147	2287	0.96
19	12	TRU NCAA BSKBL CHP-PRTH2: VERMONT / PURDUE	TRU	7:18 PM	138	1399	0.41
48	30	TRU NCAA BSK CHP-BRG-PRTH (0.56 HH)	TRU	9:36 PM	20	925	0.29
29	18	TRU NCAA BSKBL CHP-PRTH2: NEVADA / IOWA STATE (0.71 HH)	TRU	9:56 PM	132	1157	0.37
50	90	EVERYBODY LOVES RAYMOND	TVL	10:00 PM	30	861	0.14
47	84	EVERYBODY LOVES RAYMOND	TVL	10:30 PM	30	926	0.15
38	28	LAW & ORDER: SVU	USA	8:00 PM	60	1056	0.30
24	19	LAW & ORDER: SVU	USA	9:00 PM	60	1190	0.36
56	40	COLONY	USA	10:00 PM	61	783	0.24
93	68	R&R PICTURE SHOWS: WHITE CHICKS	VH1	8:00 PM	120	340	0.18
102	101	HIP HOP SQUARES	VH1	10:00 PM	30	259	0.13
88	90	BRAXTON FAMILY VALUES	WETV	8:00 PM	60	395	0.14
40	17	BRAXTON FAMILY VALUES	WETV	9:00 PM	60	1027	0.38
67	40	HUSTLE & SOUL	WETV	10:00 PM	61	639	0.24

Source: Live+Same Day data, Nielsen Media Research

Thursday Final Nationals: First Thu. Coverage of NCAA Tournament on CBS and Turner Sports Ranks Third-Best in 26 Years

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