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Thursday Final Nationals: Second-Most Watched NFL Draft To-Date on ESPN and NFL Network

Yankees-Red Sox Draws Positive Ratings on YES Network

by Douglas Pucci April 28, 2017, 9:56 pm 5 Comments

ESPN won Thursday night among all networks in households, viewers and all key male and adult demos, thanks to the “2017 NFL Draft.”

On television, the telecast peaked in the 9-9:30 p.m. ET half hour with a 4.6 rating and 7.779 million viewers.

For the fourth consecutive year, Cleveland was the highest-rated metered market for Round 1 on ESPN, averaging a 12.6. Philadelphia, the host city for this year’s NFL Draft, was the No. 2 rated market on solely ESPN with a 9.1 – the highest rating in Philadelphia across all rounds of the NFL Draft on ESPN/ESPN2 since the new primetime format began in 2010. Remaining top-10 metered markets for ESPN’s coverage included Columbus, Ohio (9.0), Greenville, S.C. (8.7), Birmingham, Ala. (7.6), Dayton (7.6), Charlotte (6.9), New Orleans (6.9), Buffalo (6.8) and Norfolk, Va. (6.6).

Day 1 of the NFL Draft on NFL Network averaged a 1.52 household rating and 2.53 million viewers, up +22 percent and +24 percent respectively; the network’s most-watched NFL Draft Day 1 to-date.

Day 1 of the NFL Draft across NFL Network & ESPN combined for a 5.51 household rating and 9.21 million viewers, up +6 percent and +11 percent respectively. 2017 ranks as the second-most watched combined draft viewership behind only 2014.

Philadelphia scored a 13.31 household in the market across NFL Network + ESPN, the highest rating for Round 1 of the Draft in Philadelphia ever (data available since 2007).

(Sources: NFL, ESPN)

Regional sports network YES Network reported Thursday night’s New York Yankees-Boston Red Sox telecast was its 3rd-most viewed and 3rd-highest rated Yankees telecast this season. The game averaged 412,000 Total Viewers and a 3.93 average TV Household rating in the New York market. The telecast peaked at 576,000 Total Viewers during the 9:15-9:30 quarter-hour, YES’ highest quarter-hour viewership of the season.

YES’ first 16 Yankees telecasts this season are averaging 334,000 Total Viewers per game, a year-over-year increase of 41 percent from the network’s April 2016 Yankees average.

YES averaged 396,000 Total Viewers and a 3.82 average TV Household rating for the Wednesday, Apr. 26 Yankees-Red Sox telecast (4th-most viewed and 4th-highest rated Yankees telecast of the season) despite the game’s also being available on ESPN in the New York market.

(Source: YES) 
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	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
	Thursday, April 27, 2017
8-11	Network Average			3.5/6	5080	0.8/4	1.3/5	1.6/5
8:00	Grey’s Anatomy	257	93	4.8/9	7022	1.2/6	1.8/7	2.2/7
9:01	Scandal	253	93	3.6/6	5193	0.8/4	1.4/5	1.8/5
10:00	The Catch	253	93	2.2/4	2994	0.3/2	0.6/2	0.9/3
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			4.1/7	6539	0.6/3	1.3/5	1.9/6
8:00	Big Bang Theory	253	93	7.5/14	12516	1.3/7	2.6/11	3.7/13
8:31	The Great Indoors	253	93	3.9/7	6376	0.6/3	1.2/5	1.9/6
9:01	Mom	253	93	4.5/8	7056	0.6/3	1.3/5	2.0/6
9:30	Mom	253	93	3.5/6	5507	0.5/2	1.1/4	1.7/5
10:00	The Amazing Race	253	93	2.5/5	3798	0.4/2	0.7/3	1.1/4
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			2.9/5	4483	0.4/2	0.8/3	1.2/4
8:00	Superstore (rs)	244	92	1.6/3	2331	0.3/1	0.5/2	0.7/2
8:30	Superstore	245	93	1.8/3	2765	0.5/3	0.8/3	1.0/3
9:00	Chicago Med	245	93	4.0/7	6040	0.6/3	1.0/4	1.4/4
10:00	The Blacklist	245	93	3.2/6	4861	0.3/2	0.8/3	1.2/4
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-10	Network Average			1.4/2	2118	0.4/2	0.6/2	0.8/2
8:00	MasterChef Junior	258	93	1.7/3	2646	0.5/2	0.8/3	0.9/3
9:00	Kicking & Screaming (f)	258	93	1.0/2	1590	0.3/1	0.5/2	0.6/2
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-10	Network Average			0.7/1	1133	0.3/2	0.4/2	0.5/1
8:00	Supernatural	247	90	0.9/2	1382	0.3/2	0.5/2	0.6/2
9:00	Riverdale	247	90	0.5/1	885	0.3/1	0.3/1	0.3/1
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			1.0/2	1793		0.6/2
7:00	La Rosa de Guadalupe			0.9/2	1622		0.6/3
8:00	La Reina de la Cancion			0.9/2	1555		0.5/2
9:00	Vino el Amor			1.2/2	2108		0.7/3
10:02	La Piloto			0.9/2	1701		0.6/2
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			0.7/1	1232		0.4/2
7:00	Moisés y Los Diez Mandamientos (r)			0.3/1	545		0.2/1
7:55	Moisés y Los Diez Mandamientos (thru 10:00)			0.6/1	1216		0.4/2
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average (preliminary)			1.2/2	2156	0.6/3	0.8/3
8:00	Premios Billboard de la Música Latina 2017 (preliminary)			1.2/2	1959	0.5/3	0.7/3
9:00	Premios Billboard de la Música Latina 2017 (preliminary)			1.2/2	2170	0.6/3	0.9/3
10:00	Premios Billboard de la Música Latina 2017 (preliminary)			1.3/2	2340	0.7/3	0.9/3

Note: All of this date’s Telemundo data are based on preliminary figures.

Sub-Demo Breakdowns – Thursday 4/27/17 

“Grey’s Anatomy” (ABC)
Women 18-34: 1.8/9
Men 18-34: 0.6/3
Women 18-49: 2.5/10
Men 18-49: 1.0/4

“Scandal” (ABC)
Women 18-34: 1.1/5
Men 18-34: 0.6/3
Women 18-49: 1.9/7
Men 18-49: 0.9/3

“The Catch” (ABC)
Women 18-34: 0.4/2
Men 18-34: 0.3/1
Women 18-49: 0.8/3
Men 18-49: 0.5/2

“The Big Bang Theory” (CBS)
Women 18-34: 1.6/8
Men 18-34: 1.1/6
Women 18-49: 2.8/11
Men 18-49: 2.4/10

“The Great Indoors” (CBS)
Women 18-34: 0.7/3
Men 18-34: 0.4/2
Women 18-49: 1.3/5
Men 18-49: 1.1/4

“Mom” (CBS)
Women 18-34: 0.8/3
Men 18-34: 0.4/2
Women 18-49: 1.5/5
Men 18-49: 1.0/4

“Life in Pieces” (CBS)
Women 18-34: 0.6/3
Men 18-34: 0.4/2
Women 18-49: 1.3/4
Men 18-49: 0.9/3

“The Amazing Race” (CBS)
Women 18-34: 0.4/2
Men 18-34: 0.3/1
Women 18-49: 0.9/3
Men 18-49: 0.6/3

“Superstore” (NBC, 8:30)
Women 18-34: 0.6/3
Men 18-34: 0.4/2
Women 18-49: 1.0/4
Men 18-49: 0.6/2

“Chicago Med” (NBC)
Women 18-34: 0.7/3
Men 18-34: 0.4/2
Women 18-49: 1.3/5
Men 18-49: 0.7/2

“The Blacklist” (NBC)
Women 18-34: 0.4/2
Men 18-34: 0.3/1
Women 18-49: 0.9/3
Men 18-49: 0.6/2

“MasterChef Junior” (Fox)
Women 18-34: 0.5/3
Men 18-34: 0.4/2
Women 18-49: 0.9/4
Men 18-49: 0.6/2

“Kicking & Screaming” (Fox)
Women 18-34: 0.3/1
Men 18-34: 0.3/1
Women 18-49: 0.6/2
Men 18-49: 0.4/2

“Supernatural” (CW)
Women 18-34: 0.4/2
Men 18-34: 0.3/1
Women 18-49: 0.5/2
Men 18-49: 0.4/2

“Riverdale” (CW)
Women 18-34: 0.5/2
Men 18-34: 0.2/1
Women 18-49: 0.4/2
Men 18-49: 0.3:1

 Cable Rankings – Thursday 4/27/17
What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Thursday, April 27:

* Vwrs = Viewers in thousands; V-No. = Prime time rank in viewers; D-No. = Prime time rank in demo (adults 18-49)
V-No.*	D-No.*	Program	Net	Start	Dur	Vwrs*	A1849
69	89	THE FIRST 48	A&E	8:00 PM	60	578	0.14
37	19	60 DAYS IN	A&E	9:00 PM	61	863	0.34
47	22	60 DAYS IN	A&E	10:01 PM	65	806	0.30
77	60	KING OF THE HILL	ADSM	8:00 PM	30	531	0.19
64	30	AMERICAN DAD	ADSM	8:30 PM	30	629	0.25
35	13	CLEVELAND SHOW	ADSM	9:00 PM	30	882	0.41
23	10	AMERICAN DAD	ADSM	9:30 PM	30	1205	0.55
17	5	BOB’S BURGERS	ADSM	10:00 PM	30	1408	0.66
20	6	BOB’S BURGERS	ADSM	10:30 PM	30	1311	0.62
63	71	AMC MOVIE: YOUNG GUNS	AMC	8:00 PM	150	630	0.17
79	71	AMC MOVIE: YOUNG GUNS II	AMC	10:30 PM	150	515	0.17
101	89	SOUTH PARK	CMDY	8:30 PM	30	253	0.14
100	79	TOSH.O	CMDY	9:00 PM	30	282	0.16
97	63	TOSH.O	CMDY	9:30 PM	30	297	0.18
90	63	COMEDY CENTRAL STAND-UP	CMDY	10:00 PM	60	351	0.18
82	101	NHL SEMI FINALS GAME 1: N.Y. RANGERS @ OTTAWA	CNBC	7:00 PM	170	476	0.13
41	85	ANDERSON COOPER 360	CNN	8:00 PM	60	839	0.15
50	85	LEAD WITH JAKE TAPPER	CNN	9:00 PM	60	769	0.15
62	53	NAKED AND AFRAID	DISC	8:00 PM	61	636	0.20
55	42	NAKED AND AFRAID	DISC	9:01 PM	61	738	0.22
58	33	NAKED AND AFRAID XL	DISC	10:02 PM	61	670	0.24
42	46	SOFIA THE FIRST	DISJR	8:00 PM	25	836	0.21
59	63	ELENA OF AVALOR	DISJR	8:30 PM	25	665	0.18
66	89	LEGO FROZEN NORTHERN LIGH	DISJR	8:55 PM	25	589	0.14
36	53	STUCK IN THE MIDDLE	DSNY	8:00 PM	30	869	0.20
38	53	GOOD LUCK CHARLIE	DSNY	8:30 PM	30	856	0.20
44	63	LIV AND MADDIE	DSNY	9:00 PM	30	830	0.18
31	63	LIV AND MADDIE	DSNY	9:30 PM	30	917	0.18
31	63	BUNK’D	DSNY	10:00 PM	25	917	0.18
40	89	TANGLED: THE SERIES	DSNY	10:30 PM	30	840	0.14
89	71	KEEPING UP WITH THE KARDASHIANS	E!	9:01 PM	60	362	0.17
96	89	KEEPING UP WITH THE KARDASHIANS	E!	10:01 PM	61	311	0.14
1	1	NFL DRAFT (4.00 HH, 2.60 A18-34)	ESPN	7:59 PM	230	6681	2.78
68	89	CHOPPED STAR POWER	FOOD	8:00 PM	60	585	0.14
51	42	CHOPPED	FOOD	9:00 PM	60	757	0.22
57	46	BEAT BOBBY FLAY	FOOD	10:00 PM	30	692	0.21
56	38	BEAT BOBBY FLAY	FOOD	10:30 PM	30	716	0.23
3	38	TUCKER CARLSON TONIGHT	FOXNC	8:00 PM	60	2635	0.23
5	46	THE FIVE	FOXNC	9:00 PM	60	2430	0.21
6	33	HANNITY	FOXNC	10:00 PM	60	2304	0.24
33	17	FX MOVIE PRIME: CAPTAIN AMERICA: THE WINTER SOLDIER	FX	8:00 PM	180	901	0.36
94	63	THE SIMPSONS	FXX	9:00 PM	30	319	0.18
95	79	THE SIMPSONS	FXX	9:30 PM	30	317	0.16
93	89	THE SIMPSONS	FXX	10:00 PM	30	322	0.14
92	79	THE SIMPSONS	FXX	10:30 PM	30	330	0.16
81	85	THE MIDDLE	HALL	10:00 PM	30	481	0.15
83	89	THE MIDDLE	HALL	10:30 PM	30	466	0.14
43	71	FLIP OR FLOP	HGTV	8:00 PM	30	833	0.17
26	42	FLIP OR FLOP	HGTV	8:30 PM	30	1072	0.22
21	26	FLIP OR FLOP VEGAS	HGTV	9:00 PM	30	1277	0.27
22	28	FLIP OR FLOP VEGAS	HGTV	9:30 PM	30	1268	0.26
15	38	HOUSE HUNTERS	HGTV	10:00 PM	30	1481	0.23
18	30	HOUSE HUNTERS INTERNATIONAL	HGTV	10:30 PM	30	1405	0.25
29	71	SWAMP PEOPLE AC	HIST	8:00 PM	60	937	0.17
11	14	SWAMP PEOPLE	HIST	9:00 PM	63	1842	0.38
10	14	SWAMP PEOPLE FL	HIST	10:03 PM	9	1863	0.38
54	60	JFK DECLASSIFIED: OSWALD	HIST	10:12 PM	60	740	0.19
46	33	FEAR THY NEIGHBOR	ID	8:00 PM	60	819	0.24
24	17	FEAR THY NEIGHBOR	ID	9:00 PM	60	1127	0.36
25	19	MYSTERY IN LAKEWOOD	ID	10:00 PM	60	1106	0.34
66	71	MARRIED AT FIRST SIGHT (LIF)	LIF	8:00 PM	45	589	0.17
52	53	MAFS SHORT	LIF	8:45 PM	15	756	0.20
28	21	MARRIED AT FIRST SIGHT (LIF)	LIF	9:00 PM	77	1027	0.31
65	71	MAFS: SECOND CHANCES	LIF	10:17 PM	105	608	0.17
78	89	MOVIE- LFT ACQUIRED RPT	LMN	10:00 PM	120	521	0.14
98	102	SHOWCASE GAME 1: NYY @ BOS OR HOU @ CLE	MLBN	7:10 PM	145	295	0.05
19	79	ALL IN W/ CHRIS HAYES	MSNBC	8:00 PM	60	1362	0.16
7	26	RACHEL MADDOW SHOW	MSNBC	9:00 PM	60	2187	0.27
8	60	LAST WORD W/ L. ODONNELL	MSNBC	10:00 PM	60	1915	0.19
102	89	CATFISH: THE TV SHOW SSN6	MTV	10:30 PM	60	252	0.14
34	30	NICK AT NITE MOVIE: THE LAST AIRBENDER	NAN	8:00 PM	120	884	0.25
71	53	FULL HOUSE	NAN	10:00 PM	30	568	0.20
72	46	FULL HOUSE	NAN	10:30 PM	30	556	0.21
16	9	NHL SEMI FINALS GAME 1: PITTSBURGH @ WASHINGTON (0.82 HH, 0.53 A18-34)	NBCSN	7:34 PM	170	1423	0.58
75	46	NHL LIVE POST SEMI FINALS (0.33 HH, 0.19 A18-34)	NBCSN	10:24 PM	36	535	0.21
4	3	NFL DRAFT – LIVE (1.52 HH, 0.77 A18-34)	NFLN	8:00 PM	228	2528	1.04
98	89	LIP SYNC BATTLE	SPIKE	9:00 PM	30	295	0.14
85	63	LIP SYNC BATTLE: TMI	SPIKE	9:30 PM	30	411	0.18
60	24	LIP SYNC BATTLE	SPIKE	10:00 PM	33	649	0.28
87	85	SYFY MOVIE	SYFY	9:00 PM	180	385	0.15
74	53	SEINFELD	TBS	8:00 PM	30	536	0.20
61	38	SEINFELD	TBS	8:30 PM	30	639	0.23
27	16	THE BIG BANG THEORY	TBS	9:00 PM	30	1067	0.37
14	11	THE BIG BANG THEORY	TBS	9:30 PM	30	1549	0.51
13	7	THE BIG BANG THEORY	TBS	10:00 PM	30	1715	0.61
12	7	THE BIG BANG THEORY	TBS	10:30 PM	30	1723	0.61
73	53	MY 600-LB LIFE: SUPER SIZED	TLC	8:00 PM	120	551	0.20
70	46	MY 600-LB LIFE	TLC	10:00 PM	61	571	0.21
9	4	NBA PLAYOFFS- ROUND 1 GAME 6: TORONTO @ MILWAUKEE (1.24 HH, 0.60 A18-34)	TNT	7:09 PM	167	1885	0.67
2	2	NBA PLAYOFFS- ROUND 1 GAME 6: SAN ANTONIO @ MEMPHIS (1.96 HH, 1.05 HH)	TNT	9:56 PM	150	3043	1.14
91	79	IMPRACTICAL JOKERS	TRU	8:00 PM	30	346	0.16
88	79	IMPRACTICAL JOKERS	TRU	8:30 PM	30	363	0.16
84	46	IMPRACTICAL JOKERS	TRU	9:00 PM	30	441	0.21
75	24	IMPRACTICAL JOKERS	TRU	9:30 PM	30	535	0.28
49	12	IMPRACTICAL JOKERS	TRU	10:00 PM	30	784	0.43
80	33	IJ: INSIDE JOKES	TRU	10:30 PM	30	505	0.24
48	89	EVERYBODY LOVES RAYMOND	TVL	10:30 PM	30	804	0.14
30	33	LAW & ORDER: SVU	USA	8:00 PM	60	918	0.24
44	42	LAW & ORDER: SVU	USA	9:00 PM	60	830	0.22
38	22	BRAXTON FAMILY VALUES	WETV	9:00 PM	70	856	0.30
53	28	MBC: RS FIRST LOOK	WETV	10:10 PM	12	743	0.26
86	71	BRAXTON FAMILY VALUES	WETV	10:22 PM	73	394	0.17

Source: Live+Same Day data, Nielsen Media Research

Written by Douglas Pucci

Douglas Pucci (a.k.a. “Son of the Bronx”) has worked with Mr. Berman for more than a decade. A Bronx native, NYU graduate and once-intern for VH1's "Pop Up Video," Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He also contributes to the sports website Awful Announcing.

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