Thursday Final Nationals: Second-Most Watched NFL Draft To-Date on ESPN and NFL Network

ESPN won Thursday night among all networks in households, viewers and all key male and adult demos, thanks to the “2017 NFL Draft.”

On television, the telecast peaked in the 9-9:30 p.m. ET half hour with a 4.6 rating and 7.779 million viewers.  
 
For the fourth consecutive year, Cleveland was the highest-rated metered market for Round 1 on ESPN, averaging a 12.6. Philadelphia, the host city for this year’s NFL Draft, was the No. 2 rated market on solely ESPN with a 9.1 – the highest rating in Philadelphia across all rounds of the NFL Draft on ESPN/ESPN2 since the new primetime format began in 2010. Remaining top-10 metered markets for ESPN’s coverage included Columbus, Ohio (9.0), Greenville, S.C. (8.7), Birmingham, Ala. (7.6), Dayton (7.6), Charlotte (6.9), New Orleans (6.9), Buffalo (6.8) and Norfolk, Va. (6.6).

Day 1 of the NFL Draft on NFL Network averaged a 1.52 household rating and 2.53 million viewers, up +22 percent and +24 percent respectively; the network’s most-watched NFL Draft Day 1 to-date.

Day 1 of the NFL Draft across NFL Network & ESPN combined for a 5.51 household rating and 9.21 million viewers, up +6 percent and +11 percent respectively.  2017 ranks as the second-most watched combined draft viewership behind only 2014.

Philadelphia scored a 13.31 household in the market across NFL Network + ESPN, the highest rating for Round 1 of the Draft in Philadelphia ever (data available since 2007).

(Sources: NFL, ESPN)

Regional sports network YES Network reported Thursday night’s New York Yankees-Boston Red Sox telecast was its 3rd-most viewed and 3rd-highest rated Yankees telecast this season. The game averaged 412,000 Total Viewers and a 3.93 average TV Household rating in the New York market. The telecast peaked at 576,000 Total Viewers during the 9:15-9:30 quarter-hour, YES’ highest quarter-hour viewership of the season.

YES’ first 16 Yankees telecasts this season are averaging 334,000 Total Viewers per game, a year-over-year increase of 41 percent from the network’s April 2016 Yankees average.

YES averaged 396,000 Total Viewers and a 3.82 average TV Household rating for the Wednesday, Apr. 26 Yankees-Red Sox telecast (4th-most viewed and 4th-highest rated Yankees telecast of the season) despite the game’s also being available on ESPN in the New York market.

(Source: YES)

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
	Thursday, April 27, 2017
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			3.5/6	5080	0.8/4	1.3/5	1.6/5
8:00	Grey’s Anatomy	257	93	4.8/9	7022	1.2/6	1.8/7	2.2/7
9:01	Scandal	253	93	3.6/6	5193	0.8/4	1.4/5	1.8/5
10:00	The Catch	253	93	2.2/4	2994	0.3/2	0.6/2	0.9/3
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			4.1/7	6539	0.6/3	1.3/5	1.9/6
8:00	Big Bang Theory	253	93	7.5/14	12516	1.3/7	2.6/11	3.7/13
8:31	The Great Indoors	253	93	3.9/7	6376	0.6/3	1.2/5	1.9/6
9:01	Mom	253	93	4.5/8	7056	0.6/3	1.3/5	2.0/6
9:30	Mom	253	93	3.5/6	5507	0.5/2	1.1/4	1.7/5
10:00	The Amazing Race	253	93	2.5/5	3798	0.4/2	0.7/3	1.1/4
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			2.9/5	4483	0.4/2	0.8/3	1.2/4
8:00	Superstore (rs)	244	92	1.6/3	2331	0.3/1	0.5/2	0.7/2
8:30	Superstore	245	93	1.8/3	2765	0.5/3	0.8/3	1.0/3
9:00	Chicago Med	245	93	4.0/7	6040	0.6/3	1.0/4	1.4/4
10:00	The Blacklist	245	93	3.2/6	4861	0.3/2	0.8/3	1.2/4
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-10	Network Average			1.4/2	2118	0.4/2	0.6/2	0.8/2
8:00	MasterChef Junior	258	93	1.7/3	2646	0.5/2	0.8/3	0.9/3
9:00	Kicking & Screaming (f)	258	93	1.0/2	1590	0.3/1	0.5/2	0.6/2
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-10	Network Average			0.7/1	1133	0.3/2	0.4/2	0.5/1
8:00	Supernatural	247	90	0.9/2	1382	0.3/2	0.5/2	0.6/2
9:00	Riverdale	247	90	0.5/1	885	0.3/1	0.3/1	0.3/1
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			1.0/2	1793		0.6/2
7:00	La Rosa de Guadalupe			0.9/2	1622		0.6/3
8:00	La Reina de la Cancion			0.9/2	1555		0.5/2
9:00	Vino el Amor			1.2/2	2108		0.7/3
10:02	La Piloto			0.9/2	1701		0.6/2
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			0.7/1	1232		0.4/2
7:00	Moisés y Los Diez Mandamientos (r)			0.3/1	545		0.2/1
7:55	Moisés y Los Diez Mandamientos (thru 10:00)			0.6/1	1216		0.4/2
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average (preliminary)			1.2/2	2156	0.6/3	0.8/3
8:00	Premios Billboard de la Música Latina 2017 (preliminary)			1.2/2	1959	0.5/3	0.7/3
9:00	Premios Billboard de la Música Latina 2017 (preliminary)			1.2/2	2170	0.6/3	0.9/3
10:00	Premios Billboard de la Música Latina 2017 (preliminary)			1.3/2	2340	0.7/3	0.9/3

Note: All of this date’s Telemundo data are based on preliminary figures.

Sub-Demo Breakdowns – Thursday 4/27/17


Source: Live+Same Day data, Nielsen Media Research