Updated Thursday Ratings: ABC and CBS Tie for Dominance

4 Comments

1. FROM ABC

   ABC Thursday Prime (8-11pm – 5.1 million and 1.3/5 in AD18-49): ABC won Thursday in Adults 18-49 by 8% over CBS’ original lineup (1.3/5 vs. 1.2/5), while beating NBC by 63% (0.8/3) and more than doubling Fox (+117% – 0.6/2). Grey’s returned steady from the prior week’s preemption, while Scandal and The Catch each grew week to week. Please Note: Sister-net ESPN carried round 1 of the NFL draft on the night.

   · At 8pm, ABC’s Grey’s Anatomy returned from the prior week’s preemption as the #2 TV series on Thursday in Adults 18-49 (1.7/7), behind only CBS’ The Big Bang Theory and ranked as the night’s highest-rated TV show in Women 18-34. Grey’s held even with its most recent Fast Affiliate Adult 18-49 rating from two weeks ago, which adjusted up 1-tenth in the Nationals.

   · At 9pm, ABC’s Scandal won its hour by strong margins in Adults 18-49 (1.4/5) over its regular competition, outdelivering CBS’ comedies by 17% (1.2/4 for Mom/Life in Pieces), NBC’s Chicago Med by 40% (1.0/3) and Fox’s Kicking & Screaming by 180% (0.5/2). Scandal grew week to week in Total Viewers (+4% – 5.3 million vs. 5.1 million) and Adults 18-49 (+8% – 1.4/5 vs. 1.3/5), scoring a 4-week high with young adults – since 3/30/17.

   Live + 3 for Last Week’s Scandal (4/20/17): Scandal was last Thursday’s biggest gainer after 3 days of TV playback with a +0.8 Adult 18-49 rating point lift over its L+SD number (surging from a 1.3/5 to a 2.1/8) to rank as the night’s #1 TV show in Live +3 Day.

   · At 10pm, ABC’s The Catch added Total Viewers week to week (+3% – 3.1 million vs. 3.0 million) and surged 17% in Adults 18-49 (0.7/2 vs. 0.6/2).

2. FROM CBS

   “THE BLACKLIST” WINS AT 10 AMONG ABC, CBS & NBC IN 18-49, TOTAL VIEWERS & ADULTS, MEN & WOMEN 25-54

   “CHICAGO MED” RETAINS 100% OF THE 1.0 IN FAST-AFFILIATE RATINGS FOR ITS PRIOR TELECAST, DESPITE LAST WEEK’S PREEMPTION & LAST NIGHT’S “NFL DRAFT” COMETITION

   L+7: “THE BLACKLIST” ADDS 4.5 MILLION VIEWERS GOING FROM L+SD TO L+7, “CHICAGO MED” ADDS 3.2 MILLION

   Thursday Primetime Ratings:

   “The Blacklist” (0.8/3 in 18-49, 4.8 million viewers overall from 10-11 p.m. ET):
   · Wins the slot among ABC, CBS and NBC in adults 18-49, total viewers and adults, men and women 25-54.
   · Versus high-rated coverage of the NFL draft on ESPN and NFL Network, maintains 100% week to week in 18-49 (0.8 vs. 0.8) and 99% in total viewers (4.841 million vs. 4.901)
   · Will increase dramatically via time-shifting and VOD:
   o Last week’s “Blacklist” increased by +84% in 18-49 (0.82 to 1.51) and +2.9 million viewers overall (4.9 million to 7.8 million) going from L+SD to L+3.
   o Those were the biggest L+3 lifts of the night on the Big 4 in 18-49 percentage and total viewers
   o In L+7 season to date, “Blacklist” has grown by +108% in 18-49 rating going from L+SD to L+7 (1.05 to a 2.18) and +4.5 million viewers overall (5.5 million to 10.0 million).
   · Upscale: “Blacklist” is delivering a strong upscale audience, indexing at a 126 among adults 18-49 in $100K+ homes.

   “Chicago Med” (1.0/3 in 18-49, 5.8 million viewers overall from 9-10 p.m. ET):
   · Retains 100% versus the 1.0 for its prior telecast on April 13 in 18-49 and 91% of that night’s 1.1 in official nationals, despite the preemption last week and this week’s high-rated competition of NFL draft coverage on ESPN and NFL Network.
   · Ranks #2 in the hour among ABC, CBS, NBC and Fox in total viewers.
   · Ties for #2 in the timeslot among the Big 4 networks in adults, men and women 18-34.
   · Will add substantial viewership via time-shifting and VOD – so far this season, “Med” has been increasing by +66% in 18-49 rating going from L+SD to L+7 (from a 1.25 to a 2.08) and +3.2 million viewers overall (6.7 million to 9.9 million).

   “Superstore” (0.8/3 in 18-49, 2.7 million viewers overall from 8:30-9 p.m. ET):
   · Grows +60% versus its lead-in from a “Superstore” encore in adults 18-49 (0.8 vs. 0.5).
   · Finishes within 0.1 of last week’s 8 p.m. rating in adults 18-49 (0.8 vs. 0.9)
   · Maintains 100% versus last week’s 8 p.m. telecast among millennial viewers (0.5 vs. 0.5 in adults 18-34), including male millennials (0.4 vs. 0.4 in men 18-34) and female millennials (0.6 vs. 0.6 in women 18-34).
   · Will add substantial viewership via time-shifting and VOD – last week’s “Superstore” increased by +51% in 18-49 (0.94 to 1.42) and +1.0 million viewers overall (3.1 million to 4.2 million) going from L+SD to L+3
   · Upscale: “Superstore” is delivering a strong upscale audience, indexing at a 116 among adults 18-49 in $100K+ homes.

   An encore telecast of “Superstore” averaged a 0.5/2 in 18-49 and 2.4 million viewers overall from 8-8:30 p.m. ET.

   In Late-Night Metered Markets Thursday Night:

   · In Nielsen’s 56 metered markets, household results were: “The Tonight Show Starring Jimmy Fallon,” 2.1/5; “Late Show with Stephen Colbert,” 2.1/5; and ABC’s “Jimmy Kimmel Live,” 1.4/4 with an encore.

   · In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show Starring Jimmy Fallon,” 0.6/3; “Late Show,” 0.4/2; and “Jimmy Kimmel Live,” 0.4/2 with an encore.

   · From 12:35-1:05 a.m. ET, ABC’s “Nightline” averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

   · From 12:35-1:35 a.m. ET, ratings were: “Late Night with Seth Meyers,” 1.1/4 in metered-market households; CBS’s “Late Late Show,” 0.9/3. In the 25 markets with Local People Meters, averages were: “Late Night,” 0.3/2 in 18-49; “Late Late Show,” 0.2/2.

   · At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.7/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

   NOTE: Primetime results are based on “fast affiliate time period” data from Nielsen Media Research. All ratings are “live plus same day” unless otherwise indicated.

3. FROM CBS

   CBS Thursday Live + Same Day Highlights

   CBS’ ENTIRE THURSDAY LINEUP
   POSTS AUDIENCE GROWTH

   “The Big Bang Theory” Tops the Night in Viewers and Demos

   CBS Wins Thursday in Viewers and A25-54

   · At 8:00 PM, THE BIG BANG THEORY was first in viewers (12.10m, up +2% from 11.89m), A18-49 (2.4) and A25-54 (3.6), the night’s #1 broadcast in these measures.

   · At 8:30 PM, THE GREAT INDOORS averaged 6.45m (up +6% from 6.11), 1.2 in A18-49 (nc) and 1.9 in A25-54 (nc).

   · At 9:00 PM, MOM was first in viewers (7.08m, up +4% from 6.84m), A25-54 (2.0, nc) and averaged 1.3 in A18-49 (nc).

   · At 9:30 PM, LIFE IN PIECES averaged 5.49m (up +1% from 5.41m), 1.1 in A18-49 (nc) and was tied for first in A25-54 (1.7, nc).

   · At 10:00 PM, THE AMAZING RACE averaged 3.87m (up +1% from 3.84m), 0.7 in A18-49 and 1.1 in A25-54 (nc).

   · For the night, CBS was first in viewers (6.48m), A25-54 (1.9) and second in A18-49 (1.2).

   *All comparisons are to last original broadcasts on 4/13.

4. As usual, shockingly low ratings for a Thursday night. 🙁

   Special mention to Mark Pedowitz for renewing Riverdale. That’s going to spruce up next year’s ratings…