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Tuesday Final Nationals: ‘Pretty Little Liars’ on Freeform Leads Cable Among Adults 18-49

by Douglas Pucci January 13, 2016, 5:14 pm 12 Comments

This Tuesday night was an abbreviated prime time in programming due to the 69-minute State of the Union address by President Obama. CBS was the most-watched network with 8.47 million total viewers while NBC and Fox tied for the lead among adults 18-49 with a 1.2 rating and 4 share.

Cumulatively across multiple networks, the speech drew 31.3 million viewers — a record low for the State of the Union; down -1 percent from a year ago (31.7 million). CBS was TV’s top network to cover it with 6.89 million viewers. CNN edged out Fox News Channel in total viewers as cable’s top network to televise the State of the Union address.

The top cable entry among adults 18-49 for the day belonged to the return of “Pretty Little Liars” with a 1.06 rating on the newly rebranded Freeform channel (formerly ABC Family). This benefited the series launch of “Shadowhunters” which ranked as Freeform/ABC Family’s #1 series debut in over two years in total viewers (1.82 million), adults 18-34 (534,000/0.8 rating), adults 18-49 (965,000/0.8 rating), women 18-49 (659,000/1.0 rating) and viewers 12-34 (809,000/0.9 rating) – since “Ravenswood” (10/22/13) and the #4 cable TV drama launch overall of the past 12 months in 18-34 and 12-34 demos, behind only AMC’s “Fear the Walking Dead,” “Better Call Saul” and “Into the Badlands,” of which the latter two benefited from their “The Walking Dead” lead in.

In the hour, “Shadowhunters” stood as the #1 cable TV telecast across 18-34 and 12-34 measures and was the #1 scripted original cable TV telecast in Adults 18-49 and Women 18-49.

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	PROGRAM	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
Tuesday, January 12, 2016
8-11	Network Average	2.0/3	3042	0.5/2	0.7/2	0.9/3
8:00	Fresh Off the Boat (r)	2.3/4	3517	0.5/2	0.8/3	1.1/3
8:30	The Muppets (r) (thru 9:00)	1.4/2	2160	0.4/2	0.6/2	0.7/2
10:09	State of the Union Analysis (s) (thru 10:24)	3.1/5	4960	0.8/3	1.1/3	1.4/4
10:38	The Goldbergs (r) (thru 11:08)	1.8/3	2643	0.4/2	0.6/2	0.8/3
	PROGRAM	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average	5.4/9	8467	0.5/3	1.1/4	1.7/5
8:00	NCIS (r) (thru 9:00)	6.9/11	10973	0.7/3	1.4/4	2.1/6
10:09	State of the Union Analysis (s) (thru 10:24)	3.9/6	6111	0.8/3	1.0/3	1.4/4
10:37	Mike & Molly (r) (thru 11:07)	2.6/5	3846	0.3/2	0.6/2	0.9/3
	PROGRAM	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average	2.9/5	4646	0.7/3	1.2/4	1.6/4
8:00	Hollywood Game Night (thru 9:00)	2.8/5	4369	0.7/3	1.1/4	1.5/4
10:09	State of the Union Analysis (s) (thru 10:24)	3.8/6	6235	0.9/4	1.6/5	2.0/5
10:33	State of the Union Analysis (s)	2.8/5	4381	0.6/2	1.0/3	1.3/4
	PROGRAM	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-10	Network Average	1.9/3	2948	1.1/4	1.2/4	1.4/4
8:00	New Girl	2.0/3	3251	1.4/6	1.5/5	1.7/5
8:30	Grandfathered (thru 9:00)	1.7/3	2646	0.8/3	1.0/3	1.2/3
	PROGRAM	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-10	Network Average	0.9/1	1391	0.4/2	0.5/2	0.7/2
8:00	Mad TV 20th Anniversary Reunion (s)	1.0/2	1611	0.4/2	0.6/2	0.8/2
9:00	iZombie	0.8/1	1170	0.3/1	0.5/1	0.6/1
	PROGRAM	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average	1.2/2	2158		0.8/3
7:00	Muchacha Italiana Viene a Casarse	1.2/2	2117		0.7/3
8:00	Antes Muerta Que Lichita	1.2/2	2145		0.8/3
9:00	Pasion y Poder (thru 11:00)	1.2/2	2164		0.8/3

Sub-Demo Breakdowns – Tuesday 1/12/16

“Hollywood Game Night” (NBC)
Women 18-34: 0.8/3
Men 18-34: 0.6/3
Women 18-49: 1.4/4
Men 18-49: 0.9/3

“New Girl” (Fox)
Women 18-34: 1.6/6
Men 18-34: 1.2/5
Women 18-49: 1.7/5
Men 18-49: 1.3/5

“Grandfathered” (Fox)
Women 18-34: 1.0/4
Men 18-34: 0.6/3
Women 18-49: 1.3/4
Men 18-49: 0.7/2

“Mad TV 20th Anniversary Reunion” (CW)
Women 18-34: 0.4/1
Men 18-34: 0.5/2
Women 18-49: 0.5/2
Men 18-49: 0.7/2

“iZombie” (CW)
Women 18-34: 0.4/1
Men 18-34: 0.3/1
Women 18-49: 0.5/1
Men 18-49: 0.4/1

“Pretty Little Liars” (Freeform)
Women 18-34: 2.23
Men 18-34: 0.60
Women 18-49: 1.59
Men 18-49: 0.52

“Shadowhunters” (Freeform)
Women 18-34: 1.14
Men 18-34: 0.43
Women 18-49: 1.03
Men 18-49: 0.49

Cable Rankings – Tuesday 1/12/16
What follows are the top 20 most-watched shows in prime time on cable for Tuesday, January 12:

“State of the Union Analysis” (Fox News Channel, 10:09 p.m.): 3.848 million

“Fixer Upper” (HGTV, 9 p.m.): 3.807

“State of the Union: Republican Response” (Fox News Channel, 10:24 p.m.): 3.722

“State of the Union: Republican Address” (CNN, 9:11 p.m.): 3.489

“State of the Union: Republican Address” (Fox News Channel, 9:10 p.m.): 3.472

“State of the Union Analysis” (Fox News Channel, 10:33 p.m.): 3.433

“The O’Reilly Factor” (Fox News Channel, 8 p.m.): 3.337

“State of the Union Analysis” (Fox News Channel, 9 p.m.): 3.164

“Curse of Oak Island” (History, 9 p.m.): 3.111

“The Big Bang Theory” (TBS, 10 p.m.): 3.014

“The Big Bang Theory” (TBS, 9:30 p.m.): 3.008

“The Big Bang Theory” (TBS, 9 p.m.): 2.965

“State of the Union Preview” (CNN, 9 p.m.): 2.857

“The Big Bang Theory” (TBS, 10:30 p.m.): 2.766

“The Haves and the Have Nots” (OWN, 9 p.m.): 2.728

“State of the Union: Republican Response” (CNN, 10:24 p.m.): 2.694

“State of the Union Analysis” (CNN, 10:09 p.m.): 2.691

“State of the Union Address” (MSNBC, 9:10 p.m.): 2.521

“State of the Union Analysis” (MSNBC, 10:09 p.m.): 2.492

“House Hunters” (HGTV, 10 p.m.): 2.495

“Pretty Little Liars” (Freeform, 8 p.m.): 2.246

“Shadowhunters” (Freeform, 9:02 p.m.): 1.822

“College Basketball: Maryland @ Michigan” (ESPN, 9:07-11:00 p.m., 0.77 household rating): 1.181

“College Basketball: Iowa State @ Texas” (ESPN2, 7:00-9:19 p.m., 0.59 household rating): 0.958

Source: Live+Same Day data, Nielsen Media Research

Written by Douglas Pucci

Douglas Pucci (a.k.a. “Son of the Bronx”) has worked with Mr. Berman for more than a decade. A Bronx native, NYU graduate and once-intern for VH1's "Pop Up Video," Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He also contributes to the sports website Awful Announcing.

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