Updated Sunday Ratings Scorecard: The Big 3 Share Leadership

14 Comments

1. FROM ABC

   ABC Sunday Prime (7-11pm – 4.0 million and 1.1/4 in AD18-49): ABC was Sunday’s #1 broadcaster for the 2nd week in a row among Adults 18-49 (1.1/4 – tied w/NBC) with Once Upon a Time as the top drama. The Net was up 10% week to week to a
   7-week high on the night in young adults – since 3/13/16.

   America’s Funniest Home Videos (7-8pm – 5.7 million and 1.3/5 in AD18-49): At 7pm, ABC’s America’s Funniest Home Videos won its hour among Adults 18-49 (1.3/5).
   AFV was up week to week in Total Viewers (+14%) and built for the 3rd straight week in Adults 18-49 (+8%) to its highest rating since February – since 2/21/16.

   Once Upon a Time (8-9pm – 3.8 million and 1.2/4 in AD18-49):

   At 8pm against NBC’s Little Big Shots, ABC’s Once Upon a Time held even week to week and beat CBS drama competition by 20% Adults 18-49 (1.2/4 vs. 1.0/3- Madam Secretary).

   The Family (9-10pm – 3.0 million and 0.8/3 in AD18-49):

   Facing HBO’s Game of Thrones in the 9pm hour, ABC’s The Family held
   even with the prior week in Adults 18-49 (0.8/3) to match its best Sunday rating.
   Live + 3 Day Ratings for Last Sunday (4/24/16): Last Sunday,
   The Family jumped +63% over its L+SD Adult 18-49 rating to deliver a 1.3 rating
   after 3 days of TV playback, matching its highest L+3 rating on the night.

   Quantico (10-11pm – 3.3 million and 1.0/3 in AD18-49):

   Growing from its lead-in at 10pm (+25%),ABC’s Quantico ranked #1 in the hour among the major nets in Adults 18-49 (1.0/3-tie), beating its drama competition on CBS by 25% in Adults 18-49 (0.8/2 for Elementary). Quantico remained even week to week in Adults 18-49.Live + 3 Day Ratings Season to Date: Quantico is the season’s biggest percentage gainer among broadcast series from L+SD to L+3, spiking 69% in Total Viewers (to an average 7.7 million viewers) and 85% in Adults 18-49 (to an average a 2.4 rating).

2. FROM CBS

   CBS Sunday Live + Same Day Highlights

   CBS PLACES FIRST ON SUNDAY IN VIEWERS AND A25-54

   “60 MINUTES” IS THE NIGHT’S MOST WATCHED BROADCAST AS ALL

   SHOWS POST GAINS IN VIEWERS

   “ELEMENTARY” UP IN A18-49

   · At 7:00 PM, 60 MINUTES was first in viewers (10.18m, up +1% from 10.05m), A25-54 (1.7, nc) and second in A18-49 (1.0, nc). 60 MINUTES was Sunday’s most watched broadcast.

   · At 8:00 PM, MADAM SECRETARY averaged 9.87m (up +3% from 9.57m), 1.0 in A18-49 (nc) and 1.7 in A25-54 (up +6% from 1.6).

   · At 9:00 PM, THE GOOD WIFE was first in viewers (9.05m, up +7% from 8.49m), A25-54 (1.6, nc) and second in A18-49 (1.0, nc). THE GOOD WIFE posted its second largest audience of the season.

   · At 10:00 PM, ELEMENTARY averaged 5.46m (up +6% from 5.15), 0.8 in A18-49 (up +14% from 0.7) and 1.1 in A25-54 (nc).

   · For the night, CBS was first in viewers (8.64m), A25-54 (1.5, tie) and second in A18-49 (0.9, tie).

3. FROM NBC

   NBC TIES FOR THE SUNDAY WIN AMONG THE BIG 4 IN 18-49, LED BY THE #1 SHOW OF THE NIGHT IN 18-49, “LITTLE BIG SHOTS”; “LBS” IS CLOSE TO ROUNDING UP TO A 1.7

   “CARMICHAEL SHOW” GROWS +43% WEEK TO WEEK, “CROWDED” IS UP +14%

   “DATELINE NBC” WINS AT 10 P.M. AMONG ABC, CBS & NBC IN THE KEY NEWS DEMO OF ADULTS 25-54, PLUS TOTAL VIEWERS, TIES FOR #1 IN 18-49

   Sunday Primetime Results:

   NBC ties for #1 among the Big 4 networks Sunday night in adults 18-49 and adults 25-54, led by the #1 Big 4 telecast of the night in those and most other key measures, “Little Big Shots.”

   “Little Big Shots” (1.6/6 in 18-49, 9.9 million viewers overall from 8-9:01 p.m. ET):

   · Is the #1 primetime show of the night on the Big 4 in adults 18-49, adults 25-54 and most other key demos.

   · Is extremely close to rounding up to a 1.7 (currently reporting a 1.648 in these prelim fast-affiliate ratings).

   · Is virtually matching its prior original telecast in 18-49 (1.6 vs. 1.7 on April 17, pending updates), despite running an encore in this slot last week.

   · Builds by +100% on its lead-in from an encore “LBS” in 18-49 (1.6 vs. 0.8) and +99% in total viewers (9.9 million vs. 5.0 million).

   · Is up +60% versus NBC’s time-period average this season prior to “LBS,” excluding sports and the Golden Globes in 18-49 (1.6 vs. 1.0, L+SD) and +130% in total viewers (9.884 million vs. 4.290 million).

   · Will grow substantially via time-shifting and VOD – “LBS” has increased by +22% this season in 18-49 rating (from a 2.22 to a 2.70) and1.9 million viewers overall (12.5 million to 14.4 million) going from L+SD to L+7.

   “The Carmichael Show” (1.0/3 in 18-49, 4.6 million viewers overall from 9:01-9:30 p.m. ET):

   · Is currently up +43% week to week in 18-49 (1.0 vs. 0.7) and up +29% in total viewers (4.562 million vs. 3.549 million), pending updates.

   · Ranks #2 in the time period among the Big 4 networks in total viewers and tied for #2 in men 18-49, women 18-49 and adults 25-54.

   · Is currently running within 0.1 of #1 among those networks in adults 18-49 (1.0 vs. 1.1 each for CBS and Fox in the half-hour).

   · Will grow with time-shifted viewing and VOD — the prior week’s “Carmichael” increased by +18% in 18-49 going from L+SD to L+3 (0.71 to 0.84) and 410,000 persons in total viewers (3.5 million to 4.0 million).

   “Crowded” (0.8/2 in 18-49, 3.2 million viewers overall from 9:30-10 p.m. ET):

   · Is up +14% week to week in 18-49 (0.8 vs. 0.7) and up +8% in total viewers (3.239 million vs. 2.996 million).

   · Retains 91% of its lead-in in women 18-49 (1.0 vs. 1.1) and 100% in women 18-34 (0.6 vs. 0.6).

   · Ties for #2 in the half-hour among the Big 4 in adults 18-34 and men 18-34.

   · Will add substantial viewership via time-shifting and VOD — the previous week’s “Crowded” increased by +26% in 18-49 going from L+SD to L+3 (0.70 to 0.88) and 552,000 persons in total viewers (3.0 million to 3.5 million) going from L+SD to L+7.

   “Dateline NBC” (1.0/3 in 18-49, 5.5 million viewers overall from 10-11 p.m. ET):

   · Grows +11% week to week in 18-49 (1.0 vs. 0.9) and +29% in total viewers (5.525 million vs. 4.287 million).

   · Wins the hour among ABC, CBS and NBC in the key news demo of adults 25-54, as well as total viewers, men 25-54, women 25-54 and men 18-49

   · Ties for #1 in the slot among those nets in adults 18-49.

   · Will add significant viewership via time-shifting – Sunday’s “Dateline NBC” has increased by +19% this season in 18-49 rating (from a 1.09 to a 1.30) and 720,000 viewers overall (5.4 million to 6.2 million) going from L+SD to L+7).

   · Upscale: Sunday’s “Dateline” is generating a solid upscale audience, indexing at a 111 among adults 18-49 living in home with $100K+ incomes (“most current,” including L+3).

   An encore telecast of “Little Big Shots” averaged a 0.8/3 in 18-49 and 5.0 million viewers overall from 7-8 p.m.

   NOTE: Primetime results are based on “fast affiliate time period” data from Nielsen Media Research. All ratings are “live plus same day” unless otherwise indicated.

4. FROM FOX

   Live + Same Day Nielsen Ratings

   Last night, FOX broadcast the AMERICAN COUNTRY COUNTDOWN AWARDS (ACCA). The ACCA’s were up +11% among Adults 18-49 and +12% in Total Viewers from the last ACCA broadcast (12/15/14). It is also was up 100% in Adults 18-49 and + 41% in Total Viewers from December’s AMERICAN COUNTRY COUNTDOWN’S TOP 10 STORIES OF 2015 (12/17/15, Thurs 8-9p).

   Live + Same Day Comparisons

   · BOB’S BURGERS (RS): 0.7/3

   · SIMPSONS (R): 0.7/3

   · AMERICAN COUNTRY COUNTDOWN AWARDS (S): 1.0/3, up 11% from last ACCA in Adults 18-49 (12/15/14, S, 0.9/3, Mon 8-10p)

   o 3.8 Mil, up 12% from last ACCA in Total Viewers (12/15/14, S, 3.4 Mil, Mon 8-10p)

   · AMERICAN COUNTRY COUNTDOWN AWARDS (S): 1.0/3, up 100% from last year’s ACC Top 10 in Adults 18-49 (12/17/15, S, 0.5/2, Thurs 8-9p)

   o 3.8 Mil, up 41% from last year’s ACC Top 10 in Total Viewers (12/17/15, S, 2.7 Mil, Thurs 8-9p)

   o 0.6/3, up 50% from last year’s ACC Top 10 in Adults 18-34 (12/17/15, S, 0.4/2, Thurs 8-9p)

   o 0.5/3, up 25% from last year’s ACC Top 10 in Teens (12/17/15, S, 0.4/2, Thurs 8-9p)

   Live + Same Day Competitive Comparisons

   ABC

   · America’s Funniest Home Videos: 1.3/5, up 8% from last week (4/24/16, 1.2/5)

   · Once Upon A Time: 1.2/4, even with last week (4/24/16, 1.2/4)

   · The Family: 0.8/3, even with last week (4/24/16, 0.8/2)

   · Quantico: 1.0/3, even with last week (4/24/16, 1.0/3), tied lowest to date in Live + Same Day

   CBS

   · 60 Minutes: 1.0/4, even with last week (4/24/16, 1.0/4)

   · Madam Secretary: 1.0/3, even with last week (4/24/16, 1.0/3)

   · The Good Wife: 1.0/3, even with last week (4/24/16, 1.0/3)

   · Elementary: 0.8/2, up 14% from last week (4/24/16, 0.7/2)

   NBC

   · Little Big Shots Encore (R): 0.8/3

   · Little Big Shots: 1.6/6, down -6% from last original (4/17/16, 1.7/6), lowest to date in Live + Same Day

   · Carmichael Show: 1.0/3, up 43% from last original (4/24/16, 0.7/2)

   · Crowded: 0.8/2, up 14% from last week (4/24/16, 0.7/2)

   · Dateline Sunday: 1.0/3, up 11% from last week (4/24/16, 0.9/3)

   • Fox outputting a ratings release on the day after?!? Consider me surprised!

5. Interesting how big a deal everyone is making Little Big Shots out to be, and AFHV is already within .03 demo points of it… and it’s been around for 27 years!

   NBC will run LBS into the ground like every other “hit” it stumbles into. They program better in the summer than in the regular season as AGT and Ninja Warrior are probably their two most valuable assets for the network outside of football and Dick Wolf.

   • I think LBS should rest after this run and return next Feb/March in the same slot. I think in the long run, this show will last longer in short spurts.

   • Little Big Shots is the quintessential “solid” show. It’s nothing special, nothing spectacular, but it’s solid.

     The networks used to be littered with those, but today, they make so many bombs, just being solid looks magical to the media.

6. Jeez, how many awards shows does country music need? There must be a half a dozen of those things.

7. The low numbers continue and I don’t understand like a lot of people why there are so many country award shows when you’ve got the same people performing in every show too. The only ones that people are going to pay attention to are the CMAs and ACMs so they need to limit them to those two. FOX literally could’ve aired the Daytime Emmy’s last night which hasn’t been on broadcast TV or television period in years. At least the Daytime Emmy’s would’ve been something different where we just had a country show a month ago.

   I think LBS has settled in now and it’s obviously not the hit that it started out as being and that’s because the show has lost interest in the aspect that you don’t see the same kids every week and none of these kids are going to be remembered after they appear on the show. I think if LBS was a competition it would’ve lasted a little better. Now it’s turning into more of a utility player for NBC and no longer a suitable lead-in for shows as you see the comedies have tailed off with it.

   The question that everybody is wondering with NBC’s new schedule for the fall that comes out on the 15th is if LBS will be on the fall schedule or be a mid-season option for them. I really don’t have an opinion either way for it because I know the fall schedule is always important during Olympic years for NBC due to the mass promotion opportunity there.

   Although there’s nothing different coming out of the comedy numbers it still pains me to not see more people give these comedies a chance as both shows continue to get better and better every week. I’ve always felt pretty confident that NBC would renew Carmichael because it’s their best review multi-cam since they’ve returned to that format 5 years ago and Marlon is likely partnering up with it at some point next season. Crowded is the one I’m the most concerned with right now because its been stuck in a really bad timeslot and just has the odds stacked against it so if NBC did renew surprisingly it’ll make my year.

   • Carmichael and Crowded are ratings disasters, ut I think you’re right and Greenblatt is likely to renew at least Carmichael which is clearly staffed with buddies of his (at least YOU’ll be happy. 🙂 ).

     LBS is exactly as you described, a utility player. Sadly it’s the best Greenblatt can pick (and doing a LOT better than Greenblatt’s scripted picks)

8. Seems like every other week there is an award show!

   Little Big Shots will be good filler as long as they leave it on this schedule and don’t start over using it.
   Once Upon a Time needs to end next season. ABC Sunday is a train wreck.

9. Another disastrous outing for Carmichael, losing over 50% of the lead-in again…

10. Sunday 5/01/2016 Final Nationals: NBA Playoffs Give TNT Second Consecutive Sunday Night Win Among Young Adults http://programminginsider.com/?p=7781