The online and digital marketing terrain is undoubtedly undergoing a continuous change every day, prompting agencies to initiate and implement new tactics and techniques for 2020. We have discussed some of the most effective tactics the agencies are using to provide efficient and competitive marketing services.
Now, let’s look into some of the tactics most popular internet marketing agencies are adopting to stimulate business growth.
Search Engine Optimization (SEO):
Whenever two or more digital marketing professionals discuss their most preferred digital marketing techniques, SEO always comes atop on their list. The reason is not far-fetched. If you choose SEO to promote your business, you are certainly making a long-term investment, as it is expected to generate long-term revenue for you and ensure your survival in the highly competitive industry. SEO is more efficient and cost-effective than other marketing tactics like social media ads.
Running Adverts on Facebook:
Facebook has always been a powerful marketing tool for millions of advertisers. Facebook can be very effective when it comes to getting new clients and prospects. According to about two-thirds of advertisers, Facebook is the best platform to use for online or digital marketing.
Sharing Facebook stories is now a newly adopted channel preferred by social media users in passing messages across to their followers. Stories were first used by Snapchat users, until it gained wide acceptance on other popular platforms including Instagram, Facebook, and Twitter. Likewise, stories ads enable the audience to easily grab the message of a video ad.
Nowadays, videos have dominated social media content. According to a report by ‘Cisco’, in 2020, video will be about four-fifth of all content shared on the internet.
Email Marketing Tactics:
Top brands and agencies offer ‘Email Marketing’ service for businesses to reach out to both potential and existing customers. One of the effective marketing tactics you can use is to offer a valuable product for free. Alternatively, you can share a guidebook containing important information to your audience, then build a mailing list of those who indicate an interest in what you offer.
After that, your next task is to send a well-articulated newsletter containing incredible offers to people and await a fantastic result. This tactic has a proven record of increasing the conversion rate.
Website Design and Management
Many big marketing agencies offer website designing services. Designing websites is a crucial part of any marketing strategy because it enables people to locate you and patronize your products wherever they are. You’ve got to create an amazing website that attracts your audience and motivates them to respond to call-to-action and be willing to come back for more. However, the onsite experience is of utmost importance. This explains why agencies prioritize designing device-friendly sites that phone users, as well as computer users, find easy to access and navigate. If your site is not device-friendly, it will be difficult for phone users to locate you or patronize your product, and this might lead to loss of revenue.