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Friday Final Nationals: ESPN Tops New Year’s Prime Time Despite Record-Low Sugar Bowl

Rose Bowl on ESPN also dipped to record lows

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ESPN was the outright winner, by far, on New Year’s night with college football’s “Sugar Bowl: Ole Miss vs. Oklahoma State”.

On the negative side, it ranked as the least-watched Sugar Bowl ever (since at least 1999).

Earlier in the day, college football’s Rose Bowl — Stanford vs. Iowa — on ESPN drew 13.6 million viewers, also an historic low for that famed bowl game (since at least 1983).

For mobile users, you may scroll this table horizontally.
























Friday, January 1, 2016
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 2.7/5 4978 0.6/2 0.9/3 1.3/3
1:00 College Football: Citrus Bowl: Michigan vs. Florida (thru 4:19) 5.1/11 8761 1.4/8 2.1/9 2.8/10
8:00 Last Man Standing (r) 2.7/5 4392 0.5/2 0.9/3 1.2/3
8:31 Dr. Ken (r) 2.1/4 3443 0.5/2 0.8/3 1.1/3
9:00 Shark Tank (r) 2.3/4 3860 0.6/2 0.9/3 1.1/3
10:00 20/20 3.4/6 5373 0.6/2 1.1/3 1.5/4
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 3.8/7 6186 0.5/2 0.8/2 1.2/3
8:00 NCIS (r) 4.3/7 6948 0.5/2 0.8/3 1.2/3
9:00 Hawaii Five-0 (r) 3.6/6 5884 0.5/2 0.8/2 1.1/3
10:00 Hawaii Five-0 (r) 3.5/6 5603 0.5/2 0.8/2 1.1/3
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 2.8/5 4962 0.5/2 0.9/3 1.3/4
8:00 Caught on Camera (r) 2.3/4 3847 0.5/2 0.8/3 1.1/3
9:00 Dateline Classic (r) 3.1/5 4787 0.6/2 1.0/3 1.4/4
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-10 Network Average 1.4/2 2283 0.5/2 0.7/2 0.9/2
8:00 MasterChef Junior (r) 1.4/2 2270 0.5/2 0.7/2 0.9/2
9:00 MasterChef Junior (r) 1.4/2 2295 0.5/2 0.7/2 0.9/2
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-10 Network Average 0.5/1 883 0.3/1 0.3/1 0.4/1
8:00 iHeartRadio Music Festival (r) 0.5/1 883 0.3/1 0.3/1 0.4/1
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.0/2 1850 0.7/2
7:00 Muchacha Italiana Viene a Casarse 0.9/2 1620 0.6/2
8:03 Antes Muerta Que Lichita 1.0/2 1692 0.6/2
9:03 Pasion y Poder 1.0/2 1844 0.7/2
10:06 Yo No Creo En Hombres 1.1/2 2035 0.8/2

Cable Rankings – Friday 01/01/16
What follows are the top 20 most-watched shows in prime time on cable for Friday, January 1:


  1. “College Football: Sugar Bowl: Ole Miss vs. Oklahoma State” (ESPN, 8:39-11:58 p.m., 5.09 household rating, 2.55 adults 18-49 rating): 8.940 million

  2. “Gold Rush” (Discovery, 9 p.m.): 4.247

  3. “Fixer Upper” (HGTV, 9 p.m.): 2.334

  4. “Gold Rush: The Dirt” (Discovery, 8 p.m.): 2.193

  5. “Alaskan Bush People Special” (Discovery, 10:02 p.m.): 1.987

  6. “Family Guy” (Adult Swim, 10:30 p.m.): 1.950

  7. “Dream Home” (HGTV, 8 p.m.): 1.863

  8. “House Hunters” (HGTV, 10 p.m.): 1.771

  9. “House Hunters International” (HGTV, 10:30 p.m.) and “Law & Order: SVU” (USA, 8 p.m.): 1.681 each

  1. “Family Guy” (Adult Swim, 10 p.m.): 1.676

  2. “Law & Order: SVU” (USA, 10 p.m.): 1.651

  3. “Law & Order: SVU” (USA, 9 p.m.): 1.545

  4. “Alvinnn!!! and the Chipmunks” (Nickelodeon, 8 p.m.): 1.524

  5. “Jessie” (Disney Channel, 8:30 p.m.): 1.454

  6. “Twilight Zone” (Syfy, 8:30 p.m.): 1.450

  7. “Twilight Zone” (Syfy, 8 p.m.): 1.447

  8. “Jessie” (Disney Channel, 8 p.m.): 1.440

  9. Movie: “A Christmas Holiday” (Hallmark, 8 p.m.): 1.439

  10. “Alvinnn!!! and the Chipmunks” (Nickelodeon, 8:30 p.m.): 1.433


Source: Live+Same Day data, Nielsen Media Research

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  1. Douglas, What were the Family Feud and Chain Reaction ratings on GSN?

    Also, if you could get around to it, what were the GSN primetime/total day averages (in total viewers) for December 14-20 and December 21-27? Thanks!

    • GSN 1/01 in total viewers (adults 18-49)

      Family Feud (r) 7:30 628k (195k)
      Chain Reaction 8:00 571k (184k)
      Chain Reaction 8:30 527k (164k)
      Family Feud (r) 9:00 480k (102k)
      Family Feud (r) 9:30 579k (147k)

    • SpongeBob (Nickelodeon, 1/01 12:30-1:00 p.m.) 1.442 million viewers

      SpongeBob (Nickelodeon, 1/01 1:00-1:30 p.m.) 1.562 million viewers

    • Tickety Toc (Nick Jr, 1/01 9:11-9:38 a.m.) 395,000 viewers, 0.1 adults 18-49 rating

      Fresh Beat Band of Spies (Nick Jr, 1/01 9:38-10:05 a.m.) 434,000 viewers, 0.1 adults 18-49 rating

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