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Opposite Debate, ‘Monday Night Football’ Sinks to Record Low
On the truncated Monday prime time (due to the debate), NBC was the Monday victor among total viewers (11.99 million), adults 18-49 (3.4 rating/10 share) and adults 25-54 (4.2/11).
Across 12 networks, 83.8 million viewers tuned in to Hillary Clinton and Donald Trump in their first Presidential Debate — an all-time record for a Presidential Debate, surpassing the 80.6 million who watched Ronald Reagan-Jimmy Carter in 1980. No debate since 1980 had exceeded 70 million viewers.
NBC led all networks covering the debate with 18.16 million, followed by ABC at 13.52 and CBS at 12.08. The Big 3 cable news networks, Fox News Channel (11.36 million), CNN (9.80 million) and MSNBC (4.89) – totaled 26.05 million viewers. (Source: Marc Berman of Campaign USA)
From 9-11pm ET, the Clinton-Trump Presidential Debate PBS drew an a average household rating of 1.7 and a delivery of 2.96 million total viewers; up 20 percent growth in average audience size from their 2012 first Presidential Debate (2.47 million on October 3, 2012), based on Nielsen Fast National Live+SD data. (Source: PBS)
The debate also drew significantly positive figures on Spanish-language networks Univision (2.46 million) and Telemundo (1.77 million).
The 83.8-million viewer figure does not include C-Span (not rated by Nielsen) nor streaming services like Twitter and YouTube.
Airing directly opposite the debate, “Monday Night Football” delivered its lowest total audience ever with 8.256 million viewers (8.047 million viewers on ESPN; 209,000 viewers on WatchESPN) for Falcons-Saints. Interestingly enough, the Atlanta Falcons and the New Orleans Saints also both met for the previous record-low MNF viewer mark of 8.449 million back in 2007.
Source: Live+Same Day data, Nielsen Media Research
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* AFF = Number of affiliates (stations) airing the program |
* CVG = percent of coverage in U.S. |
|
Monday, September 26, 2016 |
|
PROGRAM |
AFF* |
CVG*
(PCT) |
HH/Share |
Viewers
(000) |
Adults
18-34 |
Adults
25-54 |
8-11 |
Network Average |
5.9/10 |
10350 |
1.3/5 |
1.7/6 |
2.2/6 |
8:00 |
Dancing with the Stars |
249 |
94 |
6.9/11 |
10830 |
1.3/5 |
1.8/6 |
2.4/6 |
10:39 |
Vote 2016: Post Debate Analysis (s) |
226 |
93 |
5.5/9 |
8979 |
1.8/6 |
2.2/6 |
2.7/6 |
|
PROGRAM |
AFF* |
CVG*
(PCT) |
HH/Share |
Viewers
(000) |
Adults
18-34 |
Adults
25-54 |
8-11 |
Network Average |
6.2/11 |
11388 |
1.7/7 |
2.6/9 |
3.5/10 |
8:00 |
Big Bang Theory |
254 |
94 |
8.5/14 |
14242 |
2.3/10 |
3.6/12 |
4.9/14 |
8:31 |
Kevin Can Wait |
254 |
94 |
6.3/10 |
10623 |
1.6/6 |
2.7/8 |
3.7/9 |
10:39 |
Campaign ’16: Post Debate Analysis (s) |
255 |
94 |
5.1/8 |
8233 |
1.5/5 |
2.1/6 |
2.6/6 |
|
PROGRAM |
AFF* |
CVG*
(PCT) |
HH/Share |
Viewers
(000) |
Adults
18-34 |
Adults
25-54 |
8-11 |
Network Average |
6.5/11 |
11993 |
2.2/9 |
3.1/10 |
3.8/11 |
8:00 |
The Voice |
243 |
94 |
7.1/11 |
11723 |
2.3/9 |
3.2/10 |
4.0/11 |
10:39 |
Decision ’16: Post Debate Analysis (s) |
213 |
93 |
7.4/11 |
12763 |
2.9/10 |
4.0/11 |
4.8/11 |
|
PROGRAM |
AFF* |
CVG*
(PCT) |
HH/Share |
Viewers
(000) |
Adults
18-34 |
Adults
25-54 |
8-10 |
Network Average |
2.1/3 |
3537 |
0.9/4 |
1.2/4 |
1.4/4 |
8:00 |
Gotham |
255 |
94 |
2.1/3 |
3537 |
0.9/4 |
1.2/4 |
1.4/4 |
|
PROGRAM |
AFF* |
CVG*
(PCT) |
HH/Share |
Viewers
(000) |
Adults
18-34 |
Adults
25-54 |
8-10 |
Network Average |
0.7/1 |
1037 |
0.2/1 |
0.3/1 |
0.3/1 |
8:00 |
Supergirl (r) |
247 |
92 |
0.6/1 |
964 |
0.2/1 |
0.2/1 |
0.3/1 |
9:00 |
Supergirl (r) |
247 |
92 |
0.7/1 |
1110 |
0.2/1 |
0.3/1 |
0.4/1 |
|
PROGRAM |
HH/Share |
Viewers
(000) |
Adults
18-34 |
Adults
25-54 |
8-11 |
Network Average |
1.2/2 |
2208 |
|
0.8/2 |
|
6:55 |
La Rosa de Guadalupe |
1.0/2 |
1703 |
|
0.6/2 |
|
7:55 |
Despertar Contigo |
0.9/1 |
1634 |
|
0.6/2 |
|
8:55 |
Clinton vs. Trump El Debate (s) (thru 11:01) |
1.3/2 |
2460 |
|
0.9/2 |
|
|
PROGRAM |
HH/Share |
Viewers
(000) |
Adults
18-34 |
Adults
25-54 |
8-11 |
Network Average |
0.3/0 |
547 |
|
0.2/1 |
|
7:00 |
Mi Corazon es Tuyo |
0.2/0 |
399 |
|
0.1/1 |
|
8:00 |
Moisés y Los Diez Mandamientos |
0.4/1 |
720 |
|
0.3/1 |
|
9:00 |
La Ronca de Oro |
0.3/0 |
554 |
|
0.2/0 |
|
10:00 |
El Príncipe |
0.2/0 |
366 |
|
0.1/0 |
|
|
PROGRAM |
HH/Share |
Viewers
(000) |
Adults
18-34 |
Adults
25-54 |
8-11 |
Network Average |
0.9/1 |
1677 |
|
0.6/2 |
|
7:00 |
Caso Cerrado: Edición Estelar |
1.0/2 |
1645 |
|
0.5/2 |
|
8:00 |
La Gran Batalla Cara a Cara (s) |
0.8/1 |
1486 |
|
0.5/2 |
|
9:00 |
Gran Batalla Clinton vs. Trump (s) |
0.9/1 |
1773 |
|
0.6/2 |
|
Sub-Demo Breakdowns – Monday 9/26/16
“Dancing with the Stars” (ABC)
Women 18-34: 1.6/6
Men 18-34: 0.9/4
Women 18-49: 2.4/7
Men 18-49: 1.2/4
“Presidential Post-Debate Analysis” (ABC)
Women 18-34: 2.1/7
Men 18-34: 1.4/5
Women 18-49: 2.5/7
Men 18-49: 1.9/5
“Big Bang Theory” (CBS)
Women 18-34: 2.5/10
Men 18-34: 2.1/9
Women 18-49: 3.8/12
Men 18-49: 3.3/12
“Kevin Can Wait” (CBS)
Women 18-34: 1.8/6
Men 18-34: 1.5/6
Women 18-49: 2.8/8
Men 18-49: 2.5/8
“Presidential Post-Debate Analysis” (CBS)
Women 18-34: 1.6/5
Men 18-34: 1.4/5
Women 18-49: 2.2/6
Men 18-49: 2.0/6
“The Voice” (NBC)
Women 18-34: 2.8/10
Men 18-34: 1.8/8
Women 18-49: 3.8/11
Men 18-49: 2.6/9
“Presidential Post-Debate Analysis” (NBC)
Women 18-34: 3.2/10
Men 18-34: 2.6/9
Women 18-49: 4.5/12
Men 18-49: 3.5/10
“Gotham” (Fox)
Women 18-34: 0.9/3
Men 18-34: 1.0/4
Women 18-49: 1.1/3
Men 18-49: 1.3/4
“First Presidential Debate: Hillary Clinton vs. Donald Trump” (Fox News Channel)
6.18 household rating
11.427 million viewers
Women 18-34: 1.47
Men 18-34: 1.84
Women 18-49: 2.15
Men 18-49: 2.55
“Presidential Post-Debate Analysis” (Fox News Channel)
5.48 household rating
9.975 million viewers
Women 18-34: 1.30
Men 18-34: 1.49
Women 18-49: 1.88
Men 18-49: 2.29
“First Presidential Debate: Hillary Clinton vs. Donald Trump” (CNN)
5.27 household rating
9.935 million viewers
Women 18-34: 2.74
Men 18-34: 3.73
Women 18-49: 3.11
Men 18-49: 4.00
“Presidential Post-Debate Analysis” (CNN)
3.93 household rating
6.923 million viewers
Women 18-34: 1.66
Men 18-34: 1.69
Women 18-49: 2.02
Men 18-49: 2.33
“First Presidential Debate: Hillary Clinton vs. Donald Trump” (MSNBC)
2.81 household rating
4.914 million viewers
Women 18-34: 0.76
Men 18-34: 0.91
Women 18-49: 0.99
Men 18-49: 1.24
“Presidential Post-Debate Analysis” (MSNBC)
2.48 household rating
4.098 million viewers
Women 18-34: 0.60
Men 18-34: 0.49
Women 18-49: 0.75
Men 18-49: 0.85
“First Presidential Debate: Hillary Clinton vs. Donald Trump” (CNBC)
0.28 household rating
0.525 million viewers
Women 18-34: 0.25
Men 18-34: 0.10
Women 18-49: 0.22
Men 18-49: 0.15
“Mary & Jane” (MTV)
Women 18-34: 0.39
Men 18-34: 0.15
Women 18-49: 0.28
Men 18-49: 0.10
“Monday Night Football: Atlanta @ New Orleans” (ESPN)
4.88 household rating
8.047 million viewers
Women 18-34: 1.59
Men 18-34: 3.82
Women 18-49: 1.89
Men 18-49: 4.33
“WWE Raw” (USA, 8pm)
1.78 household rating
2.850 million viewers
Women 18-34: 0.65
Men 18-34: 0.88
Women 18-49: 0.82
Men 18-49: 1.13
“WWE Raw” (USA, 9pm)
1.47 household rating
2.381 million viewers
Women 18-34: 0.54
Men 18-34: 0.74
Women 18-49: 0.68
Men 18-49: 0.90
“WWE Raw” (USA, 10pm)
1.37 household rating
2.203 million viewers
Women 18-34: 0.42
Men 18-34: 0.80
Women 18-49: 0.62
Men 18-49: 0.86
Cable Rankings – Monday 9/26/16
What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Monday, September 26:
* Vwrs = Viewers in thousands; V-No. = Prime time rank in viewers; D-No. = Prime time rank in demo (adults 18-49) |
V-No.* |
D-No.* |
Program |
Net |
Start |
Dur |
Vwrs* |
A1849 |
100 |
78 |
THE FIRST 48 |
A&E |
8:00 PM |
60 |
431 |
0.13 |
90 |
64 |
60 DAYS IN XTRA |
A&E |
9:00 PM |
3 |
470 |
0.17 |
46 |
28 |
KING OF THE HILL |
ADSM |
9:00 PM |
30 |
736 |
0.29 |
34 |
21 |
CLEVELAND SHOW |
ADSM |
9:30 PM |
30 |
886 |
0.39 |
22 |
18 |
AMERICAN DAD |
ADSM |
10:00 PM |
30 |
1088 |
0.47 |
17 |
17 |
BOB’S BURGERS |
ADSM |
10:30 PM |
30 |
1208 |
0.54 |
82 |
90 |
YUKON MEN |
APL |
8:00 PM |
60 |
508 |
0.10 |
15 |
16 |
REAL HOUSEWIVES OF OC |
BRAVO |
9:00 PM |
60 |
1445 |
0.56 |
95 |
69 |
REAL HOUSEWIVES OF OC |
BRAVO |
10:00 PM |
60 |
459 |
0.16 |
74 |
53 |
PRESIDENTIAL DEBATE |
CNBC |
9:00 PM |
99 |
525 |
0.19 |
9 |
6 |
ANDERSON COOPER 360 |
CNN |
8:00 PM |
63 |
3781 |
1.16 |
3 |
1 |
1ST PRESIDENTIAL DEBATE |
CNN |
9:03 PM |
95 |
9935 |
3.55 |
5 |
4 |
DEBATE NIGHT IN AMERICA |
CNN |
10:38 PM |
82 |
6923 |
2.18 |
42 |
31 |
FAST N LOUD |
DISC |
8:00 PM |
60 |
750 |
0.26 |
68 |
38 |
FAST N LOUD: DEMOLITION |
DISC |
9:00 PM |
61 |
573 |
0.23 |
78 |
50 |
SACRED STEEL BIKES |
DISC |
10:01 PM |
60 |
517 |
0.19 |
30 |
70 |
BIZAARDVARK |
DSNY |
8:00 PM |
30 |
926 |
0.16 |
24 |
60 |
BUNK’D |
DSNY |
8:30 PM |
30 |
981 |
0.17 |
25 |
59 |
GIRL MEETS WORLD |
DSNY |
9:00 PM |
30 |
965 |
0.18 |
33 |
76 |
K.C. UNDERCOVER |
DSNY |
9:30 PM |
60 |
891 |
0.15 |
40 |
80 |
STUCK IN THE MIDDLE |
DSNY |
10:30 PM |
30 |
787 |
0.12 |
37 |
43 |
DOC MCSTUFFINS |
DISJR |
8:00 PM |
25 |
849 |
0.22 |
44 |
57 |
SO MUCH YOU CAN DO |
DISJR |
8:25 PM |
5 |
741 |
0.18 |
57 |
74 |
MY FRIENDS TIGGER & POOH |
DISJR |
8:30 PM |
25 |
655 |
0.15 |
73 |
81 |
GOLDIE & BEAR |
DISJR |
8:55 PM |
25 |
537 |
0.11 |
93 |
87 |
LION GUARD |
DISJR |
9:20 PM |
25 |
462 |
0.10 |
16 |
15 |
MONDAY NIGHT COUNTDOWN L |
ESPN |
6:00 PM |
135 |
1434 |
0.57 |
4 |
2 |
NFL REGULAR SEASON: ATLANTA / NEW ORLEANS |
ESPN |
8:15 PM |
202 |
8047 |
3.10 |
79 |
73 |
CHOPPED |
FOOD |
8:00 PM |
60 |
511 |
0.15 |
76 |
62 |
CHOPPED |
FOOD |
9:00 PM |
60 |
522 |
0.17 |
71 |
56 |
CHOPPED |
FOOD |
10:00 PM |
60 |
549 |
0.18 |
53 |
84 |
PRESIDENTIAL DEBATE |
FBN |
9:03 PM |
97 |
682 |
0.11 |
74 |
93 |
CAVUTO COAST TO COAST |
FBN |
10:40 PM |
20 |
525 |
0.09 |
7 |
13 |
THE O’REILLY FACTOR |
FOXNC |
8:00 PM |
60 |
4842 |
0.73 |
1 |
3 |
PRESIDENTIAL DEBATE |
FOXNC |
9:03 PM |
97 |
11427 |
2.35 |
2 |
5 |
PRES DEBATE/ANALYSIS |
FOXNC |
10:40 PM |
20 |
9975 |
2.08 |
43 |
29 |
BIG SCREEN MOVIE: BLIND SIDE |
FRFM |
5:30 PM |
180 |
744 |
0.27 |
58 |
32 |
BIG SCREEN MOVIE: PITCH PERFECT |
FRFM |
8:30 PM |
150 |
648 |
0.26 |
88 |
48 |
FX MOVIE PRIME: MR. AND MRS. SMITH |
FX |
8:00 PM |
180 |
476 |
0.20 |
98 |
82 |
LAST MAN STANDING |
HALL |
8:30 PM |
30 |
440 |
0.11 |
27 |
58 |
AMERICAN PICKERS |
HIST |
8:00 PM |
60 |
953 |
0.18 |
56 |
79 |
AMERICAN PICKERS |
HIST |
9:00 PM |
60 |
657 |
0.12 |
45 |
67 |
AMERICAN PICKERS |
HIST |
10:00 PM |
63 |
739 |
0.16 |
29 |
37 |
TINY HOUSE HUNTERS |
HGTV |
8:00 PM |
30 |
932 |
0.23 |
32 |
44 |
TINY HOUSE HUNTERS |
HGTV |
8:30 PM |
30 |
902 |
0.21 |
31 |
42 |
TINY HOUSE HUNTERS |
HGTV |
9:00 PM |
30 |
917 |
0.22 |
36 |
54 |
TINY HOUSE HUNTERS |
HGTV |
9:30 PM |
30 |
854 |
0.19 |
20 |
36 |
HOUSE HUNTERS |
HGTV |
10:00 PM |
30 |
1116 |
0.24 |
23 |
30 |
HOUSE HUNTERS INTERNATIONAL |
HGTV |
10:30 PM |
30 |
1033 |
0.27 |
52 |
63 |
KILLER INSTINCT WITH CHRIS HANSEN |
ID |
8:00 PM |
60 |
703 |
0.17 |
38 |
47 |
KILLER INSTINCT WITH CHRIS HANSEN |
ID |
9:00 PM |
60 |
847 |
0.20 |
35 |
33 |
MIND OF A MURDERER |
ID |
10:00 PM |
60 |
876 |
0.26 |
14 |
24 |
MSNBC DEBATE PREVIEW |
MSNBC |
7:00 PM |
123 |
1791 |
0.32 |
6 |
7 |
1ST PRES DEBATE: HEMPSTEAD, NY |
MSNBC |
9:03 PM |
97 |
4914 |
1.11 |
8 |
10 |
MSNBC DEBATE ANALYSIS |
MSNBC |
10:40 PM |
80 |
4098 |
0.80 |
21 |
14 |
TEEN MOM SSN 6 |
MTV |
9:00 PM |
61 |
1109 |
0.66 |
64 |
65 |
WICKED TUNA: OUTER BANKS |
NGC |
9:00 PM |
60 |
601 |
0.17 |
96 |
86 |
LIVE FREE OR DIE |
NGC |
10:00 PM |
60 |
456 |
0.10 |
50 |
61 |
SHIMMER AND SHINE |
NKJR |
8:00 PM |
30 |
711 |
0.17 |
59 |
77 |
SHIMMER AND SHINE |
NKJR |
8:30 PM |
30 |
647 |
0.14 |
69 |
89 |
BUBBLE GUPPIES |
NKJR |
9:00 PM |
30 |
570 |
0.10 |
85 |
96 |
BUBBLE GUPPIES |
NKJR |
9:30 PM |
30 |
498 |
0.08 |
84 |
91 |
TEAM UMIZOOMI |
NKJR |
10:00 PM |
24 |
501 |
0.10 |
80 |
88 |
TEAM UMIZOOMI |
NKJR |
10:24 PM |
24 |
510 |
0.10 |
99 |
98 |
WALLYKAZAM! |
NKJR |
10:48 PM |
24 |
433 |
0.08 |
49 |
46 |
FULL HOUSE |
NAN |
9:00 PM |
30 |
727 |
0.20 |
54 |
41 |
FULL HOUSE |
NAN |
9:30 PM |
30 |
674 |
0.22 |
62 |
45 |
FULL HOUSE |
NAN |
10:00 PM |
30 |
616 |
0.21 |
55 |
35 |
FULL HOUSE |
NAN |
10:30 PM |
30 |
670 |
0.24 |
19 |
55 |
NICKY, RICKY, DICKY &DAWN |
NICK |
8:00 PM |
30 |
1117 |
0.18 |
28 |
75 |
GAME SHAKERS |
NICK |
8:30 PM |
30 |
945 |
0.15 |
66 |
68 |
COPS |
SPIKE |
8:00 PM |
30 |
593 |
0.16 |
63 |
71 |
COPS (O) |
SPIKE |
8:30 PM |
30 |
604 |
0.16 |
91 |
72 |
COPS |
SPIKE |
9:00 PM |
30 |
468 |
0.16 |
80 |
49 |
COPS |
SPIKE |
9:30 PM |
30 |
510 |
0.20 |
89 |
66 |
COPS (O) |
SPIKE |
10:00 PM |
30 |
473 |
0.16 |
77 |
52 |
COPS |
SPIKE |
10:30 PM |
30 |
519 |
0.19 |
61 |
51 |
SYFY MOVIE: SALT |
SYFY |
8:00 PM |
120 |
632 |
0.19 |
46 |
22 |
FAMILY GUY |
TBS |
8:00 PM |
30 |
736 |
0.39 |
60 |
23 |
AMERICAN DAD |
TBS |
8:30 PM |
30 |
645 |
0.35 |
67 |
26 |
AMERICAN DAD |
TBS |
9:00 PM |
30 |
578 |
0.29 |
70 |
25 |
FAMILY GUY |
TBS |
9:30 PM |
30 |
554 |
0.31 |
87 |
34 |
FAMILY GUY |
TBS |
10:00 PM |
30 |
478 |
0.25 |
18 |
27 |
REGULAR SHOW |
TOON |
8:00 PM |
30 |
1142 |
0.29 |
26 |
40 |
STEVEN UNIVERSE |
TOON |
8:30 PM |
30 |
958 |
0.22 |
64 |
39 |
TNT BIG PICTURE MOVIES: LIMITLESS |
TNT |
8:00 PM |
135 |
601 |
0.22 |
41 |
92 |
ANDY GRIFFITH SHOW |
TVL |
7:36 PM |
36 |
767 |
0.09 |
51 |
94 |
ANDY GRIFFITH SHOW |
TVL |
8:12 PM |
36 |
705 |
0.08 |
86 |
100 |
EVERYBODY LOVES RAYMOND |
TVL |
8:48 PM |
36 |
487 |
0.07 |
92 |
95 |
EVERYBODY LOVES RAYMOND |
TVL |
9:24 PM |
36 |
464 |
0.08 |
83 |
85 |
EVERYBODY LOVES RAYMOND |
TVL |
10:00 PM |
30 |
506 |
0.11 |
72 |
83 |
EVERYBODY LOVES RAYMOND |
TVL |
10:30 PM |
30 |
543 |
0.11 |
10 |
9 |
WWE RAW |
USA |
8:00 PM |
60 |
2850 |
0.97 |
11 |
11 |
WWE RAW |
USA |
9:00 PM |
60 |
2381 |
0.79 |
12 |
12 |
WWE RAW |
USA |
10:00 PM |
70 |
2203 |
0.74 |
13 |
8 |
LOVE & HIP HOP HOLLYWOOD 3 |
VH1 |
8:00 PM |
60 |
2102 |
1.05 |
39 |
19 |
BASKETBALL WIVES LA 5 |
VH1 |
9:00 PM |
60 |
790 |
0.41 |
48 |
20 |
LOVE & HIP HOP HOLLYWOOD 3 |
VH1 |
10:00 PM |
60 |
732 |
0.40 |
97 |
97 |
CSI MIAMI |
WETV |
9:00 PM |
60 |
449 |
0.08 |
94 |
99 |
CSI MIAMI |
WETV |
10:00 PM |
60 |
461 |
0.07 |
Source: Live+Same Day data, Nielsen Media Research