Posted in:

Saturday Final Nationals: CBS Dominates the Night with NCAA Elite Eight Doubleheader

Modest Figures for Annual Telecast of 1956 Film 'The Ten Commandments' on ABC

CBS was the runaway winner on Saturday night with the network’s final night covering the “NCAA Div. I Men’s Basketball Tournament”. It was a doubleheader of Regional Final games that began airing at 6:00 p.m. ET: Oklahoma/Oregon in the West and Villanova/Kansas in the South.

Compared to ABC, NBC and Fox combined, CBS outdrew their total audience, nearly doubled their adults 18-49 rating and more than doubled their adults 18-34 rating.

For mobile users, you may scroll this table horizontally.
















Programming Insider Saturday, March 26, 2016
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 3.4/7 5444 0.4/2 0.8/3 1.3/4
7:00 MOVIE: The Ten Commandments: (1956) (thru 11:23) 3.3/7 5213 0.4/2 0.7/3 1.2/4
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 6.3/12 10851 2.6/14 3.3/14 3.9/13
6:00 NCAA  Div. I Men’s Basketball West Regional Final Oklahoma vs. Oregon (s) 4.6/10 7695 1.65 2.2/11 2.7/11
8:24 NCAA  Men’s Basketball Bridge (s) 4.8/10 8213 2.1/12 2.5/11 2.9/11
8:42 NCAA  Div. I Men’s Basketball Midwest Regional Final Villanova vs. Kansas (s) (thru 11:07) 6.7/13 11560 2.8/14 3.6/14 4.2/14
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 2.3/4 3535 0.4/2 0.7/3 1.0/3
8:00 Dateline Mystery 2.6/5 4063 0.4/2 0.8/3 1.1/4
10:00 Saturday Night Live (r) 1.6/3 2479 0.3/2 0.6/2 0.9/3
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.8/1 1177 0.2/1 0.3/1 0.4/1
8:00 Rosewood (r) 0.8/2 1187 0.2/1 0.3/1 0.4/1
9:01 Lucifer (r) 0.7/1 1168 0.2/1 0.3/1 0.4/1
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.5/1 838 0.3/1
7:00 Nuestra Belleza 0.4/1 762 0.2/1
9:01 Sal y Pimienta 0.5/1 843 0.3/1

Sub-Demo Breakdowns – Saturday 3/26/16

Movie: “The Ten Commandments” (1956) (ABC)
Women 18-34: 0.4/2
Men 18-34: 0.3/2
Women 18-49: 0.8/3
Men 18-49: 0.7/3

“NCAA  Div. I Men’s Basketball Regional Final: Villanova vs. Kansas” (CBS)
Women 18-34: 2.1/10
Men 18-34: 3.5/18
Women 18-49: 2.6/10
Men 18-49: 4.6/19

“Dateline Mystery” (NBC)
Women 18-34: 0.5/3
Men 18-34: 0.4/2
Women 18-49: 0.9/4
Men 18-49: 0.6/3

Cable Rankings – Saturday 3/26/16
What follows are the top 20 most-watched shows in prime time on cable for Saturday, March 26:


  1. “NCIS” (USA, 9:00-10:00 p.m.): 2.423 million viewers (0.43 adults 18-49 rating)

  2. “The Big Bang Theory” (TBS, 9:30-10:00 p.m.): 2.413 (0.73)

  3. “NCIS” (USA, 8:00-9:00 p.m.): 2.312 (0.41)

  4. “The Big Bang Theory” (TBS, 10:00-10:30 p.m.): 2.305 (0.76)

  5. “NCIS” (USA, 10:00-11:00 p.m.): 2.296 (0.43)

  6. Movie: “Toy Story 2” (1999) (Disney Channel, 8:00-9:40 p.m.): 2.264 (0.62)

  7. “The Big Bang Theory” (TBS, 9:00-9:30 p.m.): 2.210 (0.70)

  8. “The Big Bang Theory” (TBS, 8:30-9:00 p.m.): 2.178 (0.68)

  9. “The Big Bang Theory” (TBS, 10:30-11:00 p.m.): 2.134 (0.69)

  10. “Henry Danger” (Nickelodeon, 8:00-8:30 p.m.): 2.119 (0.39)

  11. Movie: “Frozen” (2013) (Freeform, 8:00-10:30 p.m.): 1.962 (0.66)

  12. “The Big Bang Theory” (TBS, 8:00-8:30 p.m.): 1.958 (0.57)

  13. “House Hunters Renovation” (HGTV, 9-10 p.m.): 1.728 (0.40)

  14. “Property Brothers” (HGTV, 9-10 p.m.): 1.669 (0.38)

  15. “School of Rock” (Nickelodeon, 8:30-9 p.m.): 1.625 (0.30)

  16. “American Dad” (Adult Swim, 10:30-11 p.m.): 1.509 (0.65)

  17. “Property Brothers” (HGTV, 8-9 p.m.): 1.312 (0.29)

  18. “Bella and the Bulldogs” (Nickelodeon, 9:00-9:30 p.m.): 1.285 (0.25)

  19. Movie: “Vacation” (2015) (HBO, 8:00-9:39 p.m.): 1.276 (0.57)

  20. Movie: “Appetite for Love” (Hallmark, 9:00-11:00 p.m.): 1.268 (0.17)


  • “World Championship Boxing: Ward vs. Barrera” (HBO, 10:55-11:42‪ p.m.‬, 0.67 household rating): 1.064 million viewers (0.40 adults 18-49 rating)

  • “Ghost Adventures” (Travel, 9-10 p.m.): 0.870 (0.32)

  • “World Championship Boxing: Post Fight” (HBO, 10:34-10:55‪ p.m.‬, 0.54 household rating): 0.835 million viewers (0.31 adults 18-49 rating)

  • “Incredible Dr. Pol Compilation” (Nat Geo Wild, 8:00-9:00 p.m.): 0.763 (0.16)

  • “World Championship Boxing: Diaz Jr. vs. Velez” (HBO, 9:55-10:34‪ p.m.‬, 0.50 household rating): 0.756 million viewers (0.29 adults 18-49 rating)

  • “Sex Sent Me to the ER” (TLC, 9-10 p.m.): 0.668 (0.18)

  • “Black Sails” (Starz, 9:02-9:52 p.m.): 0.644 (0.17)

  • “World Championship Boxing: Pre Fight” (HBO, 9:45-9:55‪ p.m.‬, 0.41 household rating): 0.612 million viewers (0.25 adults 18-49 rating)

  • “Sex Sent Me to the ER” (TLC, 10-11 p.m.): 0.558 (0.15)

  • “NBA Basketball: San Antonio Spurs @ Oklahoma City Thunder” (NBA TV, 8:00-10:24‪ p.m.‬, 0.21 household rating): 0.321 million viewers (0.13 adults 18-49 rating)

  • “Sesame Street” (HBO, 9:00-9:26 a.m.): 0.089 (0.04)


For the entire week of March 21-27, 2016 in Total Day (8 p.m. to 5:59 a.m.), Adult Swim is up 1 percent in total viewership (1.113 million vs. 1.103 million) and up +4 percent among Adults 18-49 (659,000 vs. 633,000) from one week earlier; the network is also down -5 percent in total viewership (1.113 million vs. 1.171 million) and down -5 percent among Adults 18-49 (659,000 vs. 693,000) from the same week one year ago (March 23-29, 2015). (https://programmingins.wpengine.com/?p=6752)









Adult Swim PROGRAM HH Viewers
(000)		 A18-49
rating
8:00 Dragon Ball Z Kai (r) 0.40 638 0.24
8:30 King of the Hill (r) 0.35 522 0.20
9:00 King of the Hill (r) 0.50 748 0.33
9:30 The Cleveland Show (r) 0.62 932 0.40
ProgrammingInsider.com
10:00 The Cleveland Show (r) 0.80 1256 0.54
10:30 American Dad (r) 1.00 1509 0.65
11:00 Family Guy (r) 1913 0.87
11:30 Family Guy (r) 2096 1.01

Toonami_Logo_2014

Programming Insider TOONAMI – SATURDAY, MARCH 26, 2016








Adult Swim PROGRAM Viewers
(000)		 A1849
rating		 A1849
(000)
12:00a Dragon Ball Z Kai 1473 0.70 888
12:30a Dimension W 1250 0.59 751
1:00a Parasyte: The Maxim 1155 0.55 702
1:30a Samurai Champloo 1089 0.50 640
ProgrammingInsider.com
2:00a Naruto: Shippuden 994 0.47 598
2:30a One Piece 884 0.41 525
3:00a Kill La Kill (r) 809 0.37 475






Adult Swim PROGRAM Viewers
(000)		 A1849
rating
3:30a The Cleveland Show (r) 795 0.37
4:00a The Cleveland Show (r) 879 0.42
ProgrammingInsider.com
4:30a American Dad (r) 891 0.43
5:00a King of the Hill (r) 889 0.42
5:30a King of the Hill (r) 862 0.41

Source: Live+Same Day data, Nielsen Media Research

Tagged with: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,