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The return of its full slate of regular programming — “60 Minutes”, “Madam Secretary”, “The Good Wife” and “CSI: Cyber” — on the night led CBS to a total-viewer victory on Sunday with an average of 8.69 million total viewers.
Leading television among adults 18-49 with an average of a 3.3 rating in prime time (7-11 p.m.) was the cable network AMC with the last two hours of “The Walking Dead” rerun marathon, the highly-anticipated “Walking Dead” midseason premiere followed by its after-show “Talking Dead”.
Based on Live+Same Day data, the return of “The Walking Dead” at 9 p.m. (13.742 million total viewers, 8.565 million) had seen some erosion when comparing it to the series’ most recent notable original telecasts such as:
5th season midseason premiere (Sunday, February 8, 2015)
Total viewers: -12 percent (15.643 million)
Adults 18-49: -15 percent (10.129 million)
6th season premiere (Sunday, October 11, 2015)
Total viewers: -6 percent (14.633 million)
Adults 18-49: -9 percent (9.421 million)
6th season fall finale (Sunday, November 29, 2015)
Total viewers: -2 percent (13.981 million)
Adults 18-49: -4 percent (8.899 million)
Nonetheless, as a huge positive, the adults 18-49 delivery of “The Walking Dead” — a 6.75 rating — soundly defeated the combined 4.3 adults 18-49 rating of ABC, CBS, NBC and Fox within the 9-10 p.m. hour. Also, “The Walking Dead” adults 18-49 rating nearly doubled the combination of Big-3 networks (3.5): NBC 1.4, ABC 1.1 and CBS 1.0.
Despite opposite “The Walking Dead”, the “2016 NBA All-Star Game” — hailing from Toronto, Canada and the eighteenth consecutive (and final) one in the career of Lakers star Kobe Bryant — simulcast on TNT and TBS was up 6 percent in total audience (7.614 million vs. 7.175 million) and up 7 percent among adults 18-49 (4.194 million vs. 3.916 million) from the year-ago exhibition (from Feb. 15, 2015).
The game peaked with an average audience of 8.7 million between the 8:45-9:00 p.m. ET. (Source: Turner)
The top local U.S. markets for the NBA All-Star Game were:
San Antonio (12.4)
Oklahoma City (9.9)
Cleveland (9.7)
San Francisco (9.4)
Memphis (8.4)
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Sunday, February 14, 2016 |
|
PROGRAM |
HH/Share |
Viewers
(000) |
Adults
18-34 |
Adults
18-49 |
Adults
25-54 |
7-11 |
Network Average |
2.9/5 |
4599 |
0.8/3 |
1.0/3 |
1.3/4 |
7:00 |
America’s Funniest Home Videos |
3.5/6 |
6018 |
0.8/4 |
1.2/4 |
1.6/5 |
8:00 |
The Bachelor at 20: A Celebration of Love (s) |
2.7/4 |
4094 |
1.0/4 |
1.1/3 |
1.3/3 |
10:00 |
Castle (r) |
2.7/5 |
4190 |
0.4/2 |
0.8/2 |
1.1/3 |
|
PROGRAM |
HH/Share |
Viewers
(000) |
Adults
18-34 |
Adults
18-49 |
Adults
25-54 |
7-11 |
Network Average |
5.5/9 |
8686 |
0.6/2 |
1.1/3 |
1.6/4 |
7:00 |
60 Minutes |
6.5/11 |
10417 |
0.7/3 |
1.2/4 |
1.8/5 |
8:00 |
Madam Secretary |
6.2/10 |
10061 |
0.6/2 |
1.2/4 |
1.8/5 |
9:00 |
The Good Wife |
5.1/8 |
7958 |
0.5/2 |
1.0/3 |
1.5/4 |
10:00 |
CSI: Cyber |
4.1/7 |
6307 |
0.5/2 |
0.9/3 |
1.3/3 |
|
PROGRAM |
HH/Share |
Viewers
(000) |
Adults
18-34 |
Adults
18-49 |
Adults
25-54 |
7-11 |
Network Average |
2.8/5 |
4647 |
0.7/3 |
1.2/4 |
1.5/4 |
7:00 |
Dateline NBC |
3.0/5 |
4552 |
0.6/2 |
0.9/3 |
1.2/3 |
8:00 |
SNL Valentine (r) |
2.4/4 |
3933 |
0.6/2 |
0.9/3 |
1.3/3 |
9:00 |
The Tonight Show Valentine’s Day Special (s) |
3.0/5 |
5051 |
0.9/3 |
1.4/4 |
1.9/5 |
|
PROGRAM |
HH/Share |
Viewers
(000) |
Adults
18-34 |
Adults
18-49 |
Adults
25-54 |
7-10 |
Network Average |
1.3/2 |
2129 |
0.8/3 |
1.0/3 |
1.0/3 |
7:00 |
The Simpsons (r) |
1.1/2 |
1838 |
0.6/3 |
0.8/3 |
0.9/3 |
7:30 |
Bob’s Burgers |
1.2/2 |
2046 |
0.8/4 |
1.0/3 |
1.1/3 |
8:00 |
The Simpsons |
1.7/3 |
2893 |
1.0/4 |
1.3/4 |
1.4/4 |
8:30 |
Cooper Barrett’s Guide to Surviving Life |
1.0/2 |
1735 |
0.7/2 |
0.8/2 |
0.8/2 |
9:00 |
Family Guy |
1.5/2 |
2568 |
1.1/4 |
1.2/3 |
1.3/3 |
9:30 |
Bordertown |
1.0/2 |
1696 |
0.7/2 |
0.7/2 |
0.8/2 |
|
PROGRAM |
HH/Share |
Viewers
(000) |
Adults
18-34 |
Adults
18-49 |
Adults
25-54 |
7-11 |
Network Average |
0.9/1 |
1524 |
|
0.5/2 |
|
7:00 |
Aqui y Ahora |
0.9/2 |
1568 |
|
0.4/2 |
|
8:00 |
Gran Estreno |
0.8/1 |
1510 |
|
0.5/2 |
|
10:00 |
Sal y Pimienta |
0.8/2 |
1507 |
|
0.5/2 |
|
Sub-Demo Breakdowns – Sunday 2/14/16
“America’s Funniest Home Videos” (ABC)
Women 18-34: 0.9/4
Men 18-34: 0.7/3
Women 18-49: 1.3/4
Men 18-49: 1.0/4
“The Bachelor at 20: A Celebration of Love” (ABC)
Women 18-34: 1.3/5
Men 18-34: 0.6/2
Women 18-49: 1.5/4
Men 18-49: 0.7/2
“60 Minutes” (CBS)
Women 18-34: 0.7/3
Men 18-34: 0.7/3
Women 18-49: 1.1/4
Men 18-49: 1.2/5
“Madam Secretary” (CBS)
Women 18-34: 0.7/3
Men 18-34: 0.5/2
Women 18-49: 1.4/4
Men 18-49: 1.0/3
“The Good Wife” (CBS)
Women 18-34: 0.6/2
Men 18-34: 0.4/2
Women 18-49: 1.1/3
Men 18-49: 0.8/2
“CSI: Cyber” (CBS)
Women 18-34: 0.6/2
Men 18-34: 0.4/2
Women 18-49: 1.1/3
Men 18-49: 0.7/2
“Dateline NBC” (NBC)
Women 18-34: 0.7/3
Men 18-34: 0.4/2
Women 18-49: 1.0/3
Men 18-49: 0.7/3
“The Tonight Show Valentine’s Day Special” (NBC)
Women 18-34: 1.0/4
Men 18-34: 0.8/3
Women 18-49: 1.6/5
Men 18-49: 1.3/4
“Bob’s Burgers” (Fox)
Women 18-34: 0.8/3
Men 18-34: 0.8/4
Women 18-49: 0.9/3
Men 18-49: 1.1/4
“The Simpsons” (Fox)
Women 18-34: 0.9/4
Men 18-34: 1.1/4
Women 18-49: 1.1/3
Men 18-49: 1.5/5
“Cooper Barrett’s Guide to Surviving Life” (Fox)
Women 18-34: 0.6/2
Men 18-34: 0.7/3
Women 18-49: 0.7/2
Men 18-49: 0.8/3
“Family Guy” (Fox)
Women 18-34: 1.0/3
Men 18-34: 1.3/5
Women 18-49: 1.0/3
Men 18-49: 1.4/4
“Bordertown” (Fox)
Women 18-34: 0.6/2
Men 18-34: 0.7/3
Women 18-49: 0.7/2
Men 18-49: 0.8/2
“The Walking Dead” (AMC)
Women 18-34: 5.91
Men 18-34: 6.38
Women 18-49: 6.37
Men 18-49: 7.14
“Talking Dead” (AMC)
Women 18-34: 2.63
Men 18-34: 2.76
Women 18-49: 3.01
Men 18-49: 3.20
“2016 NBA All-Star Game” (TNT+TBS)
Women 18-34: 2.24
Men 18-34: 4.54
Women 18-49: 2.30
Men 18-49: 4.33
“Shameless” (Showtime)
Women 18-34: 0.61
Men 18-34: 0.39
Women 18-49: 0.64
Men 18-49: 0.56
“Billions” (Showtime)
Women 18-34: 0.17
Men 18-34: 0.25
Women 18-49: 0.25
Men 18-49: 0.41
“Vinyl” (HBO)
Women 18-34: 0.11
Men 18-34: 0.19
Women 18-49: 0.19
Men 18-49: 0.30
Cable Rankings – Sunday 2/14/16
What follows are the top 20 most-watched shows in prime time on cable for Sunday, February 14:
- “The Walking Dead” (AMC, 9-10:03 p.m., 7.09 household rating): 13.742 million (6.75 adults 18-49 rating)
- “Talking Dead” (AMC, 10:03-11:01 p.m., 3.36 household rating): 6.442 (3.10)
- “2016 NBA All-Star Game” (TNT, 8:40-11:14 p.m., 3.44 household rating): 6.181 (2.72)
- “The Walking Dead” (AMC, 8-9 p.m.): 4.898 (2.16)
- Movie: “Frozen” (2013) (Disney Channel, 7:00-8:35 p.m.): 3.887 (0.99)
- “2016 NBA All-Star Tip-Off” (TNT, 7:00-8:40 p.m., 2.07 household rating): 3.540 (1.53)
- “Stuck in the Middle” (Disney Channel, 8:45-9:15 p.m.): 2.808 (0.57)
- “The Walking Dead” (AMC, 7-8 p.m.): 2.767 (1.12)
- “Real Housewives of Atlanta” (Bravo, 8-9 p.m.): 2.600 (1.04)
- “BUNK’D” (Disney Channel, 9:15-9:45 p.m.): 2.194 (0.43)
- Movie: “Anything for Love” (2016) (Hallmark, 9-11 p.m.): 2.179 (0.32)
- “Family Guy” (Adult Swim, 10:30-11 p.m.): 2.148 (1.07)
- Movie: “Thor: The Dark World” (2013) (FX, 8:00-10:30 p.m.): 2.128 (0.79)
- “Jessie” (Disney Channel, 9:45-10:10 p.m.): 1.912 (0.37)
- “Alaska: The Last Frontier” (Discovery, 10-11 p.m.): 1.877 (0.44)
- Movie: “Appetite for Love” (2016) (Hallmark, 7-9 p.m.): 1.755 (0.26)
- “Family Guy” (Adult Swim, 10-10:30 p.m.): 1.743 (0.82)
- “Liv and Maddie” (Disney Channel, 10:10-10:35 p.m.): 1.709 (0.30)
- “2016 NBA All-Star Game” (TBS, 8:40-11:14 p.m., 0.85 household rating): 1.433 (0.59)
- “Keeping Up with the Kardashians” (E!, 9-10 p.m.): 1.693 (0.82)
- “Beachfront Bargain Hunt” (HGTV, 8:30-9 p.m.): 1.656 (0.41)
- “Shameless” (Showtime, 9:02-9:53 p.m.): 1.590 (0.60)
- “Caribbean Life” (HGTV, 9-9:30 p.m.): 1.584 (0.39)
- “Ax Men” (History, 9-10:03 p.m.): 1.534 (0.38)
- “Beachfront Bargain Hunt” (HGTV, 8-8:30 p.m.): 1.524 (0.42)
- “Worst Cooks” (Food Network, 9-10 p.m.): 1.523 (0.44)
- “Caribbean Life” (HGTV, 9:30-10 p.m.): 1.481 (0.36)
- “Real Housewives of the Potomac” (Bravo, 9-10 p.m.): 1.421 (0.59)
- “Island Life” (HGTV, 10-10:30 p.m.): 1.418 (0.32)
- “Island Life” (HGTV, 10:30-11 p.m.): 1.373 (0.33)
- “Guy’s Grocery Games” (Food Network, 8-9 p.m.): 1.357 (0.42)
- “Long Island Medium” (TLC, 9-10 p.m.): 1.255 (0.30)
- “Unusual Suspects” (ID, 9-10 p.m.): 1.255 (0.26)
- “All-Star Academy” (Food Network, 10-11 p.m.): 1.179 (0.32)
- “Evil Lives Here” (ID, 10-11 p.m.): 1.146 (0.31)
- “Hollywood Medium” (E!, 10-11 p.m.): 1.079 (0.48)
- “North Woods Law” (Animal Planet, 8-9 p.m.): 1.053 (0.24)
- “2016 NBA All-Star Tip-Off” (TBS, 8:00-8:40 p.m., 0.61 household rating): 1.011 (0.41)
- “Billions” (Showtime, 10-10:58 p.m.): 1.010 (0.38)
- “Vinyl” (HBO, 9:01-10:54 p.m.): 0.764 (0.25)
- “NHL Hockey: N.Y. Rangers @ Philadelphia” (NBCSN, 7:33-10:20 p.m., 0.44 household rating): 0.738 million — most watched NHL game on NBCSN since Opening Night (0.29)
- “Hoarders” (A&E, 9-10 p.m.): 0.720 (0.23)
Source: Live+Same Day data, Nielsen Media Research